Sales Manager

Location:

Cambridge, MA

Posted:

March 10, 2014

Contact this candidate

Resume:

Curriculum Vitae et Studiorum

Viale Italia ** Skype id.: gbmerello

***** ****** ****’Elena Mob.+39-342-*******

Italy VoIP +39-554*-******

*********@*******.***

Giovanni

Giovanni Battista Merello

“…I believe in Quality Service based on passionate hospitality People. I train and

believe

Management

Management Motto

manage ambitious Teams to constantly surprise guests by materializing their dreams

manage

and exceeding their expectations. I guide them to lead the Market and set Unrivalled

standards within the Luxury Hospitality field…”

standards

Sep.’13 – Presently Soma Bay, Egypt

Amwaj

Amwaj Blue Beach Resort & SPA

www.amwajhotelsint.com

General Manager

General

Reporting

Reporting to: Owning Company

Quick Facts: Responsible

Responsible for:

371 Rooms 5* Resort Overall Resort Operation, F&B operation staffing and finance

•

11 F&B outlets up to

Budgeting, CAPEX and refurbishing planning

•

Animation and

Sales & Marketing, business planning

•

Entertainment

Thalasso & Spa Outsourced contracts, shops, excursions and activities

•

Highlights

Highlights and achievements:

Successfully leading the property back in the market after 2013 summer crisis

•

Sensible increase in guests satisfaction and web reputation

•

Increase GOP and optimizing revenues by 2013 ending (after summer crisis)

•

New staffing and recruitment planning for SOP implementation and quality

•

systems

Apr.’11 – Sept’13 Arbatax, Sardinia

Arbatax

Arbatax Park Resort

www.arbataxpark.com

Chairman Managing

Chairman & Managing Director

Reporting

Reporting to: Owning Company

Responsible

Responsible for:

Quick Facts:

Overall Resort Operation, F&B operation staffing and finance

7 Hotels •

900 Rooms 4* Resort CAPEX and refurbishment plan

•

13 F&B outlets up to

Sales & Marketing, business planning

•

2400 covers

Outsourced contracts, excursions and activities

Animation and •

Entertainment

2000 sqm Thalasso &

Highlights and achievements:

Highlights achievements:

Spa

Commercial start-up on international markets previously missing

•

• +57% occupancy and +49% on total revenues 2011 vs 2010

• Creation on market niches (luxury, eco-friendly) and introduction of new

friendly)

Market clusters on wholesaler and international markets

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Mob.+39 Mail:

Nov.’09 – Apr’11 Carloforte e Porto Cervo

Hotel Riviera Carloforte

Hotel

Hotel Le Ginestre

www.leginestrehotel.it

www.hotelriviera-carloforte.com

www.hotelriviera

General

General Manager

Reporting to: Owning Company

Reporting

Quick Facts:

2 Boutique Hotels Responsible

Responsible for:

4 F&B outlets up to 350

Overall management of the properties

•

covers

Sales & Marketing, business planning

•

Beach and wellness

facilities New concept and design

•

Highlights

Highlights and achievements:

Re-position of these 2 properties within luxury international markets

position

•

• +31% on total revenues 2010 vs. 2011 and 8% increase on GOP

• Refurbishment and contracting planning

Jan.’09 – Nov’09 Gioiosa Marea, Sicily

Grand

Grand Avalon Sikani’ Resort

www.avalonsikani.com

OPENING

NEW OPENING

General

General Manager

Reporting to:

Reporting to: Managing Director

Responsible

Responsible for:

Quick Facts:

Liaison with architecture and interior design for concept and decoration specs

119 Rooms 4*L Resort •

4 F&B outlets up to 350 Sales & Marketing, business planning

•

covers

Full Resort operation, HR, F&B, Front of House and maintenance

•

Beach Club and bar

Running and wellness

centre Highlights

Highlights and achievements:

Reasons for Leaving: Position property within the upscale luxury by creating a unique destination

•

Opportunities back in

• Match opening deadlines and pre-opening target

homeland Sardinia

• Excellence in guest satisfaction and 85% Av.Occ. thoughout season 2009

Apr.’08 – Jan.’09

Apr.’08 Bahia de Altea,

SHA Wellness Clinic

SHA Valencian region

www.shawellnessclinic.com

OPENING

NEW OPENING

Quick Facts:

28.000 sq.mt. 5-blocks Director

Director and pre-opening consultant

4 F&B outlets

Reporting

Reporting to: Board of Directors (Board Member as well)

including: Japanese

Responsible

Responsible for:

macrobiotics rest.,

fusion chill-out, open- Interior facilities concept design and decoration specs

•

air rest.

Development, communication & marketing strategy

•

93 Luxurious suites

Pre-opening checklist and manuals, S&M plan, purchasing plans, pre-opening

purchasin

•

ranged from 80 to 320

budgets, 5-Years forecast, 2009 operational budgets, master training plan,

sq.mt.

Standard of Operating Procedures

Wellness Clinic with

Headcounts, budgeting and recruiting for over 120 staff and managers.

over 1600 sqm. Built, 19 •

cabins and consultancy

TCM and phytotherapy

Highlights

Highlights and achievements:

centre

Position property as leading Luxury Wellness Clinic in Europe based on

•

Reasons for Leaving:

Macrobiotic nutrition and rejuvenation programs

Personal and family reasons

Optimization of outlets and facilities service concept within schedule

•

Strategy, feasibility and budgeting within time-frame

•

• Setting up the international sales action plan and PR network

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Mob.+39

Apr.’07 - Mar.’08 Guangzhou,PRC

Asia Pacific International Club

Asia

www.favorviewpalace.com

NEW

NEW OPENING

Pre-Opening General Manager

Pre-Opening

Reporting

Reporting to: VP Kingold Hospitality Group

Quick Facts:

Responsible

Responsible for:

22.000 sq.mt Club

Interior design, hard and soft decoration specs, kitchen, F&B outlet, SPA and

nterior

•

House

recreational facilities layout. E&M and technical assistance

recreational

10 F&B outlets

Sales & Marketing and running of the operation

including: Japanese, •

Italian, Noodle house, Critical Path and Pre-opening plans: S&M, recruitment, purchasing plan, pre-

•

VIP Chow Jo food, opening budgets, 2008 operational budgets, training plan, Standard of

Organic Gourmet Operating Procedures

Delicatessen, Asian

Operational training for department heads and senior staff

heads

•

Fusion Fine-Dining

70 Luxurious Serviced Highlights

Highlights and achievements:

Apartments within

Improved layout and facilities of the Clubhouse by creating new concept and

•

complex

design for Feng Shui unique VIP SPA, Gourmet and Delicatessen store and

Executive Golf and

hi-tech leisure land

Country Club

Achieved to select, hire and structure the Club team that has carried out an

•

extreme successful opening of the very first upscale Membership Club in city

Reasons for Leaving:

Conduct smooth hand-over from contractors

•

Personal and family reasons

Successfully accomplished opening deadlines within budget frame

•

Apr.’06 – Apr.’07

Apr.’06 Goa, India

Royal Goan Beach Club (RGBC)

Royal

www.royalresorts.com.au

Senior General

Senior General Manager - Goa

Reporting

Reporting to: Managing Director Royal Management Services

Quick Facts:

Responsible

Responsible for:

4 Resorts with 489 hotel

Flagship resort management and operation, finance, food & beverage, human

•

rooms & Gold Crown

resources & training, budgeting & capex.

timeshare villas for

Guests and Members resort services

over 1300 guests daily •

6 Restaurants Liaison and coordination of information among Goan resorts in absence if MD

•

7 Bars

Liaison with club administration and sales division on quality services and

division

•

State of the Art SPA

activities

World class recreational

facilities

Highlights

Highlights and achievements:

Met deadlines and objective on refurbishment of flagship resort villas

•

Reasons for Leaving: Develop F&B concept and business with acquisition and creation of new

•

Company restructuring and outlets within and outside the resort

new opportunities abroad

Reduced utilities cost by implementing power-saving-plan

•

Improved Guests and Members satisfaction to keep Gold Crown level and

•

over 87% of service excellence in CRM

Created a new MARCOM and design dept. within the group operation

•

Created a training master development plan for employees with results of

•

improving commitment, satisfaction and team performances

+25% on commercial budget and F&B revenues

•

• Room division team awarded as RCI champion in Asia for quality operation

and Members satisfaction

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Mob.+39 Mail:

Mar.’04 – Mar.’06

Mar.’04 Salamanca, Spain

Castillo de Buen Amor, The Boutique Country Chateaux

Castillo Country

www.buenamor.net

NEW

NEW OPENING

General Manager and Owner Representative

General and

Reporting to: Owner

Reporting

Quick facts:

Responsible

Responsible for:

44 Deluxe Suites

Michelin Star 75 seats Fully responsible for the overall operation and management of the property

•

Restaurant as owner representative and sole responsible person

Banqueting up to 350

Business and Sales & Marketing plan, purchasing, operation

•

pax

Meeting facilities up to

Highlights

110 Highlights and achievements:

Built beyond 5-star market thru marketing strategy to aim distinguished and

star

•

Reasons for Leaving: selective leisure guest during week-ends and CCI market during weekdays

ends

Termination of 2 years

Built luxury partnership to expand Business thru Business

•

management agreement and

ADR of 156,50 Euros net, among the highest in the boutique/retreat national

•

return property to

market

ownership

REVPAR over 70% and +13,8% on budgeted GOP

•

Apr.’02 – Mar.’04 Paris, London, Madrid

Christian

Christian Dior Couture Spain

www.dior.com

Director

Reporting

Reporting to: CEO Spain

Responsible

Responsible for:

Quick facts: Retail operation 2 ladies boutiques and 3 men corners

•

Woman fashion PR and local marketing office and activities

•

boutiques

Top notch Events planning and strategical partnerships

•

Jewelry boutique

High-end VIP clients services

•

Men corners

Over 40 sales people

6 M annual turnover

Highlights

Highlights and achievements:

Press and PR office

Training on Luxury marketing and brand development

•

Monthly Lux events

Business development and local partnership to enhance brand recognition

•

and profitability

Reasons for Leaving:

Sales training and improved customers satisfaction

Wish of going back to luxury •

hospitality and chance of my Improve database keeping and guest preferences cards

•

own management operation

+25% on Spain budget 2003

•

Fine Jewellery successful launching and corner management

•

Quality control system implementation

•

Sep.’01 – Apr.’02 Mallorca, Spain

Mardavall

Mardavall Hotel

St.

St. Regis - Starwood Hotels & Resorts

www.stregismardavall.com

NEW

NEW OPENING

Quick facts: Club

Club Director

4700 sqm. State of the

Position/Job

Position/Job Brief of Duties & Responsibilities:

Art SPA Club

36 holes courses management Son Vida (members only) and Son Muntaner

•

La Prairie beauty clinic

Business and Marketing Plan, FF&E and CAPEX for the new Altira Club

5 Swimming pools, •

Wet Area, Zen gardens, Annual Sales & Marketing plan ...follows...

•

Water beds

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Mob.+39 Mail:

Son Muntaner Golf Finance management and Budgeting

•

course management

Recruiting and training

•

Son Vida Gol course

Memberships strategy planning and advertisement campaign

•

management

Creation of the ALTIRA SPA Corporate Standards and SOP for

VIP SPA Suites •

ArabellaSheraton – The Luxury Collection Starwood Hotels & Resorts

Algotherm Thalasso

therapy

Sep.’00 – Sep.’01

Sep.’00 Tenerife, Spain

Excel

Excel Hotels & Resorts

www.xlresorts.com

Corporate

Corporate Director of Resort Services

Position/Job

Position/Job Brief of Duties & Responsibilities:

Facilities and services P&L and Budgeting, Revenue forecasts

•

Quick facts: Memberships strategy planning and advertisement campaign

•

4 Resorts, 5* stars

Guest service & activities planning

•

1300 units,

Guest Relation Service and Customer Care

•

3500 guests daily

6 F&B outlets SPA & Health Clubs Operation

•

Night club

Special Events, Golf Activities & Packages

•

Sports centre & SPA

Feb.’00 – Sep.’00 Sicily, Italy

ATAHOTELS

ATAHOTELS Hotels & Resorts

www.atahotels.it

Grand Hotel Capotaormina – 5

Grand

Naxos

Naxos Beach Club Resort – 4

Area Director

Area Director of Resort Services in charge of Marketing & PR

Quick facts:

Responsible

Responsible for:

1 Grand Hotel

1 Club Resort

Resort’s Services & Activities

•

800 units,

Special Events, TV shots and PR/Press Activities

•

4000 guests daily

7 F&B outlets Sports Boutique “Sergio Tacchini Pro-Shop & Sportswear”

Shop

•

Night club

Golf Activities & Packages

•

Sports centre

Leisure transient business

•

SPA

Sep.’99 – Feb.’00 Sharm El Sheikh, Egypt

Sheraton

Sheraton Sharm Hotel, Resort & Villas

www.sheraton.com

NEW

NEW OPENING

Director

Director of Resort’s Activities

Responsible for:

Responsible

Quick facts: Special Events, Entertainment and Animation

•

300 Rooms 5*hotel

Beach & pool recreational facilities management

•

430 Bungalows 4*

Thalasso SPA & Health Club

•

100 lux villas

8 pools Guest and VIP Services

•

5 F&B outlets

SPA & Thalasso

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Mob.+39 Mail:

Oct..’98 – Sep.’99 Soma Bay, Safaga, Egypt

Soma

Sheraton Soma Bay Resort

Quick facts: www.sheraton-

www.sheraton

www.sheraton-somabay.com

312 Rooms 5*hotel

NEW

NEW OPENING

18h.Campionship Gary

Director of Guest Services and

Director

Player Course

co-

Sales & Marketing co-ordinator

Marketing and

positioning

5 pools

Responsible

Responsible for:

Private beach

3 F&B outlets Marketing for leisure contracted Italian & European markets

•

Night club

Sales & Marketing Planning

•

Water Sports centre

Responsibility of in-house sales and marketing activities

•

SPA

Revenue and yield management

•

All Sports outlets and Recreational Facilities

•

18h. Gary Player design Championship Golf Marketing

•

Guest Service Center

•

Special Events & Live Concerts

•

Beach Activities, Excursions, Water Sports & Diving Centre

•

Apr.’96 – Sep.’98 Sardinia, Italy

Grand Hotel Sant’Elmo Beach Resort

Quick facts: www.hotelsantelmosardegna.it

www.hotelsantelmosardegna.it

175 Suites NEW

NEW OPENING

4 F&B outlets

Assistant

Assistant Hotel manager

Beach Club

Responsible

Responsible for:

Resort facilities and services management (including F&B)

•

Beach Club with Restaurant, Excursions, Water Sports & Diving Centre

•

PR and Marketing for leisure contracted and self booking

•

May.’94 – Sep.’95 (seasonal contract) Sardinia, Italy

Forte Village Resort

Quick facts: www.fortevillageresort,com

www.

www.fortevillageresort,com

7 Resorts, 900 rooms Guests

Guests Services and Events Coordinator

Top class evening

shows

Responsible

Responsible for:

5 diamonds award

Banqueting, Special Events & Live Concerts

•

Beach Activities, Excursions, Water Sports & Diving Centre

•

Guest Activities and Guest Relations

•

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Personal Data

Personal Passport N. AA3512898

Born in Cagliari, Sardinia, Italy on the 4th of May 1976

Height: 188 cm. – Weight: 92 Kg. – Eyes: Green – Hair: Brown

Travelling with partner and 30 months child

Language

Language Skills English: Fluent, Written and Spoken

French: Fluent, Written and Spoken

Spanish: Fluent, Written and Spoken

Italian: Mother tongue

Education

Education Classic Literature High School and Liceum Don Bosco 89’ – ‘92

Classic Literature BAC Liceum G.M Dettori ’92 – ‘95

MBA in Hospitality industry by Oxford Brookes 2001-2002

Computer

Computer Skills Proficiency in all operating system MS-DOS based

Perfect command of most of Microsoft software, Windows, all version, MS Office

incl. MS Publisher

Graphic design; command of Corel Draw, Adobe Photo Shop

Command of Fidelio, Opera and Micros software

Over 10 years experience in IT (personal hobby)

Training

Training Sheraton: :P.R.O.G.R.E.S.S, SGSS, Leadership, Team Building, Train the Trainer,

F&B + S&M training

LVMH: Sales techniques, Advanced Marketing, Leadership, Luxury Management

Systems, Managing People, Quality Management, Image and Positioning,

Commercial Gemmology

Other

Other Working ZUNINO S.A.S.: Industrial supplies ’92,’93,’94

Experiences

Experiences OMNIASPORT: Hospitality consultancy and service company since ‘97

The Empire Hotel & Country Club: Golf Management ‘04

FCC construcciones: Golf Development consultant ’05, ‘06

Hobbies

Hobbies and Preferences

Golf, Travels, Fitness, Soccer, Tennis & Squash and Water Sports. PCs, Music,Concerts.

Giovanni

Giovanni Battista Merello

Viale Italia 23 – 09045 Quartu Sant’Elena (CA) - Italy

Mob.+39

Mob.+39-342-******* – VoIP +39-554*-****** – E-Mail: *********@*******.***

Contact this candidate