Marketing Expert

ANNETTE BARDAKJIAN AUTOMOTIVE PROFESSIONAL

Results driven professional with extensive experience planning, developing and executing strategic market initiatives.

profile

Expertise in all aspects of successful marketing, advertising, public relations, event planning, and management. Excel in

managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Demonstrated

ability to manage and motivate cohesive teams that achieve results. Solid experience in sourcing vendors, negotiating

contracts and managing budgets. Track record of increasing customer retention, expanding market share and increasing

revenue. Superb written and oral communications, interpersonal and organizational skills.

• Creative Market Planning and Execution

primary skills

• Budget Management and Cost Controls

• Market Research and Competitive Analysis

• Team Leadership and Supervision

• Promotion, Writing and Advertising

• Bilingual

• Product Development Expert

• Strategic Planning

Director of Marketing G.K. Industries Ltd JANUARY 2006 - PRESENT

professional experience

G.K Industries Ltd. is an after-market automotive company with $20 million dollars of annual sales.

• Manage all advertising materials and campaigns

• Prepare and approve all marketing materials

• Special project development and implementation

• Manage existing lines and responsible for new product development

• Maintain catalogue and product images

• Review current market trends and their potential effect on the organization’s objectives

• Collect competitive market information, such as pricing and line coverage

• Research and make recommendations to improve product lines

• Responsible for sales forecast, quotas and business development for sales agencies across United States

• Manage the marketing material, development and commission structure for sales agencies

• Handle all aspects of sales representative agencies training and reporting

• Carry out customer survey and management follow up

Marketing Manager Korean Auto Parts Depot NOVEMBER 2003 – JANUARY 2006

Korean Auto Parts Company is a parts exporting company with $30 million dollars in annual sales.

• Prepared a detailed business plan to launch Korean Auto Parts Depot (KAP Depot)

• Researched competitive industry data and outlined recommendations for marketing KAP Depot based on an analysis of

information gathered

• Created and managed all aspects of the current KAP Depot website

• Negotiated pricing for wholesalers and suppliers

• Developed a multi-faceted marketing strategy and relevant marketing materials

• Wrote copy for initial website and coordinated site development

• Solely responsible for business development

• Responsible for customer satisfaction

Email **********@*****.***

Telephone 647-***-****

Address 14 Debden Road Markham, ON L3R 6V6

ANNETTE BARDAKJIAN AUTOMOTIVE PROFESSIONAL

Facility and Image Manager Hyundai Auto Canada FEBRUARY 2003 – NOVEMBER 2003

professional experience

Hyundai Auto Canada is a manufacturer of autos and subsidiary of Hyundai Motor Corporation which is the world’s fifth largest auto-maker.

• Created and launched the first Hyundai Image Program

• Developed and launched the Hyundai National Sign Program

• Co-wrote the Hyundai Image Binder along with the design criteria documents

• Negotiated national pricing for all aspects of the Hyundai Image and Hyundai Sign Programs including: lighting, furniture,

signage and other materials used in the construction of dealerships

• Trained all national and Zone staff on the Hyundai Image and Hyundai Sign Programs

• Responsible for the enrollment package and sign-ups of the national dealer body

• Managed the production of a multimedia presentation to highlight the objectives of the Hyundai Image Program

• Co-created an online web tracking system for the Hyundai Image and Hyundai Signage Programs

• Developed an online program to update surveyed dealers

Dealer Development Manager Hyundai Auto Canada JANUARY 2002 – FEBRUARY 2003

Hyundai Auto Canada is a manufacturer of autos and subsidiary of Hyundai Motor Corporation which is the world’s fifth largest auto-maker.

• Responsible for Dealer Development including market representation in an effort to maximize sales

• Maintained and negotiated annual contracts with vendors

• Prepared market representation and analysis reports

• Analyzed all dealership packages assembled by the Zone offices for financial strength, experience, representation and

location strength

• Coordinated dealer prospecting and new dealer start-ups

• Managed all aspects of communication with financial institutions and liaised with the Finance and Legal departments as it

relates to volatile, potential or deteriorating creditworthy operations

• Assisted in e-commerce activities for dealers

• Evaluated dealership facilities and made recommendations for improvements

• Created annual business plan objectives

• Established the Hyundai Image Program

Dealer Development Analyst Honda Canada APRIL 2000 – DECEMBER 2001

Honda Canada is a Japanese owned company that is one of the largest manufacturers of cars worldwide.

• Supervised the collection, maintenance, analysis and retention of market based data and information

• Provided National and Zone operational staff with materials and presentations relating to market and dealer sales perfor-

mance

• Coordinated the internal processes for the approval of Change to Dealer Status [open points, Honda Dealership Facility Pro-

gram (HDFP), dealer relocation, new dealership candidates, etc.]

• Coordinated elements of the HDFP Program including the development of signage program elements

• Liaised with vendors to ensure data and technology are maintained at peak performance

• Facilitated all facets of starting-up a new dealership

• Coordinated all aspects of the yearly dealer meeting

• Responsible for the dealer section of the Honda Canada national website

• Created and maintained several database initiatives for the dealer development area and support staff

Certified Instructor (2005)

education

Stott Pilates

Marketing Certificate (2001)

Ryerson Polytechnical University, Toronto

Urbanization and Economics/French Languages and Linguistics

Honours Bachelor of Arts Degree (1996)

University of Toronto

Email **********@*****.***

Telephone 647-***-****

Address 14 Debden Road Markham, ON L3R 6V6

Contact this candidate