Sales Manager
Resume:
Heather Christine Coggins
Charlotte, NC 28216
Phone 704-***-****
*****************@*****.***
March, 2011 to February, 2014
Europa Sports Products
Event Manager
Managed and led the Events team in over 250+ multi-sized sporting and professional fitness events annually in 7 day week; 10-12 hour day, small sponsorship level - large, multi-day event environments.
Responsibilities included:
* Determine fiscal requirements and prepared annual budgetary recommendations.
* Research and negotiate agreements with external vendors/providers and subcontractors to ensure quality and service at reasonable cost and effective investment.
* Establish/manage communication protocols and operating procedures with event promoters, convention service operation teams, corporate sales team, internal marketing department, travel, planning committees, subcontractors and staff as well as, management of corporate mascot.
* Manage events calendar through multi-platform electronic and traditional systems enabling long term planning and tracking for events, trade shows, sponsorships, B2B & B2C conferences and in-house corporate events.
* Source and reserve event venues, recommend and engage in customer and sales team hospitality initiatives.
* Acquire supporting technology and coordinate the acquisition and production of all supporting materials required for events including but not limited to; audio, electric, video and Wi-Fi systems.
* Point of contact and provided support, not only to our corporation staff, but to our vendors at events and expos as well.
* Manage leads, customers and overall event traffic. Evaluate data and maintain metrics on event dashboard data to evaluate spend and ROI on corporate events.
* Organized and hosted “pre, during and post” event meetings as well as, provide post show analysis with Executives and upper level management that may include feedback surveys.
* Manage all invoicing and payments for event specific payments; work with accounting department to meet all terms and payments on time.
* Manage itineraries and responsibilities for “pre, during and post” events of all Events team members. Facilitate "on event" morning prep meetings and well as prepared post day communications to management including report times, roles and agendas.
* Work with team members to promote event attendance via social media, web presence and other traditional communication channels.
* Manage budget and project plan for all individual shows and sponsorships.
* Manage all administrative tasks, progress status and completion dates housed within a custom event management tool (SharePoint).
* Manage corporate branded inventory and event asset inventory nationally.
* Manage digital event management systems and mentor team members as needed on enhancements to the system.
* Prepare and provide professional communication with a variety of audiences including executives and owners, vendors, event supply providers.
* Perform physical set up and installation of onsite event spaces, pop up locations, meeting room set ups, customer hospitality and check-in desks and suites.
* Manage individual hiring of event team members and conducted employee 60 day, 90 day and annual reviews.
* Handle event material shipping logistics and scheduling to meet early deadlines for economies and firm drop deadlines.
March, 2010 to March, 2011
Apple Rock Displays
Greensboro/Charlotte, NC
Account Service Representative/Design Consultant
Actions:
* Evaluated customer needs and implemented specifically targeted event program solutions for exhibiting clients.
* Developed branded environment concepts with clients to support the most efficient and aesthetic product and service event displays.
* Managed daily logistics of clients’ event display materials to and from events and trade shows.
* Maintained relationships with City Managers, Installation & Dismantle Groups, Unions, Shipping & Freight service companies to create more efficient and cost effective remedies.
* Daily working knowledge of inventory system and facilitation of multi event organization of materials, products and teams prior, during and post event.
* Experienced with lighting, sound and other electronic technology varieties
* Maintain a strong ability to resolve situational challenges and make immediate and accurate on-the-fly decisions without hesitation or waiver.
* Extremely organized and accurate in filing all paperwork, contract agreements and orders for services with vendors while meeting cost effective early savings deadlines.
* Experienced in representing individual brands while onsite at events, expos, trade shows and sponsorships.
August, 2005 to March, 2010
Doggett Advertising
Charlotte, NC
Brand Resource Manager
Responsibilities:
* Implemented effective sales approaches by identifying top level executives via leads and cold calls.
* Converted prospects into clients.
* Planned and directed B2B & B2C advertising policies and programs to create extra interest in the purchase of a product or service for multiple accounts simultaneously.
* Directed production of clients’ collateral materials and marketing initiatives for individual projects and multiphase advertising campaigns.
* Developed marketing plans for clients, campaigns and contests, including promotions and giveaways in which I was onsite manager for as well.
* Coordinated events and handled public relations for clients
* Prepared strategic plans and presented them to executives and key decision makers.
* Maintained ongoing account service and customer support.
May, 2002 to August, 2005
Better Homes & Lifestyles TV
Charlotte, NC
Marketing Director/Outside Sales Representative
I was solely responsible for:
* Coordinating the marketing effort and sales of my organization's services and products to high-income, top producing real estate agents and brokers on the Charlotte market.
* Researched and monitored market changes and adjusting strategies in order to be competitive in the marketplace and meet sales objectives for the television show.
* Managed the organization, preparation and submission of collateral items submitted by my clients to the production department.
* Directed and edited a 1-hour, long form television real estate program.
* Responsible for meeting monthly deadlines.
* Developed a second show in the Charleston, SC market for a high end real estate firm with multiple locations.
Additional Experience/Industry Knowledge:
Associate Producer of television commercials, Traditional and Online Media Buyer/Sports & Entertainment, Health & Fitness, Automotive, Furniture
Education:
Bachelor of Arts
Graduate: University of North Carolina at Charlotte, NC
Related coursework in art and illustration, graphic arts and design, computer skills and other extensive knowledge with MAC and PC computer programs.
Special Interests:
Sports, Painting, Reading, Trivia, Outdoor Health & Fitness, Traveling and Cooking.
References: Gladly furnished upon request
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