Project Management,Marketing Manager
Resume:
Thomas Hasse
CELL: 810-***-****, *********@***.***
EXECUTIVE SUMMARY
Sales and Marketing Executive with 25 years International Manufacturing
Experience creating and executing successful New Business Development
initiatives
MAJOR ACCOMPLISHMENTS
. Sold, created and launched new business development programs for
manufacturing companies
o Program drivers were marketing campaigns using digital (content and
inbound), offline (outbound) and direct marketing methods and
techniques
o Led to $41M in new business for clients
. Targeted end user value chains that use factory automation
o OEMs
o Tier 1, 2 and 3 suppliers
o Machine builders
o System integrators
o Distributors
. Developed and launched a new business development program using digital
and direct marketing campaigns for an auto industry supplier of precision
metal tubular products
o Increased revenues $18M
o 150% increase in profitability
o Hired 72 new employees
o Won 2010 Manufacturer of the year for Michigan Bay Region
CAREER SUMMARY
. Deep experience with auto industry marketing, sales and engineering
. Well versed in selling, creating and launching new business development
plans using stage-gate project management
o Targeted market segments use industrial automation to manufacture
their products
o Utilized classroom training to demonstrate marketing methods
. Sold and created digital, (content, inbound), offline (outbound) and
direct marketing campaigns
o Analysis and assessment of technology trends and markets including
drivers, restraints, opportunities and requirements
o Analysis and assessment of voice-of-customer and competitors using
interviews
o Product and strategic marketing planning
o Segmented value propositions
o Customer use cases
o SEO (websites) and SEM (PPC ads)
o Email marketing campaigns
o Google analytics to create new visitor-related dashboards
o Social media for customer engagement and brand awareness
o Sales support collateral including brochures, flyers, mailers,
intro presentations
. Customer products and services include
o Automotive components and systems
o Assembly and automation tooling
o Industrial metrology
o Servo and electric motors and drives
o Powder metal processing
o High-speed machining
o Manufacturing software: PLM, MES, NVH modeling and process assembly
optimization
. Technologies used in customer manufacturing processes include
o PLM and MES software
o HMIs
o Robotics
o RFID
o Lasers for welding, measurement and 3D vision
o Automation control and machine safety networks
o Machine vision inspection
. Strong skills in project management with automated manufacturing systems
& processes using
o Critical-path project management to manage project deliverables
o Customer relationship management to manage customer expectations
o Team building and buy-in to manage direct and indirect reports
including tradesmen, suppliers and design engineers
. My specialty
o Apply immersive behaviors and lessons learned from my extensive
manufacturing systems and technologies background to best
understand the intrinsic value of a company's operations,
organization and its products
o Analyze and assess how to best match their intrinsic value to
segmented customer needs
o Use team building and buy-in to create new business development
teams comprised of upper management represented by ownership,
sales, operations and plant managers
o Focus is on manufacturing companies that use industrial automation
PROFESSIONAL BACKGROUND 2003---Present
ILS Technology, National Account Executive (Jan 2014 to present)
From a remote office in Detroit MI, sell and support Connected Device
Management Platform products and services that enable M2M (Internet of
Things) applications for global users and builders of industrial automation
. Currently managing new sales channel development by identifying and
signing up channel partners that sell to and support global industrial
automation systems integrators, machine builders and key end users in
manufacturing-intensive markets including automotive
GTRD Advisors, Senior Marketing Program Manager (Contract) (May 2013 to Jan
2014)
Sold and created market growth strategies for global auto industry
suppliers
. Conducted auto industry market analysis and assessment to identify best
opportunities within the North American interior trim market for overseas
Tier 2 supplier including analysis of customers, competitors, markets and
technology trends
Frost & Sullivan, Senior Consultant, Industrial and Process Automation (Mar
2012 to Mar 2013)
Sold and created market growth strategies for 3 industrial companies, led
to $180K in new business
. Conducted research & analysis of voice-of-customer, competitors, markets
and technology trends
. Servo/Electric motors & drives, Robots: NA material handling industry
. Industrial pumping systems: Canadian municipal waste/clean water market
. PLM software: Distributor/MRO/EPC end user analysis for global Oil/Gas
Industry
. Created a whitepaper identifying 18 key technologies that are leading a
US manufacturing revival
o Machine Safety Networks (Siemens)
o Mobile M2M Control Solutions (ATT)
o Mobile HMIs (Motorola)
o Smart Robotics (Rethink Robotics)
Cardinal Consulting Group, LLC, Senior Business Development Manager (Aug
2008 to Mar 2012)
Sold, created and launched new business development plans using digital,
offline and direct marketing campaigns
. Seven Tier 2 and 3 automotive suppliers
. Led to $35M in new business for clients
Michigan Manufacturing Technology Center, Senior Program Manager (July 2006
to Aug 2008)
Sold, created and launched new business development plans using digital,
offline and direct marketing campaigns
. Twenty-one Tier 2 and 3 automotive suppliers
. Led to $7M in new business for clients
Independent Contractor, Marketing and Sales Engineering Consultant (July
2005 to July 2006)
Sold and created market development strategies targeting specific
automotive market segments using offline and direct marketing campaigns
. Two manufacturing software companies (MES and NVH modeling)
. Led to $3M in new business for clients
IHS Inc., Director of Auto Industry Marketing (Nov 2003 to July 2005)
Created annual 3-year strategic marketing plans for the automotive business
unit
. Increased sales by 25% to $15M over a 2-year period
. Provided hands-on auto industry, product and sales training and on-site
customer support
. Sales teams of directs, VARs and resellers from APAC, NA and EMEA
ADDITIONAL EXPERIENCE 1983---2003
General Motors, Senior Project Manager (Contract) (1999 to 2003)
Created and managed the deployment of a product revision process (managed
maintenance)
. PLM software used for creation and validation of 3D plant layouts and
assembly tooling
. Capture, prioritize, and manage the development of user requirements from
GM global Industrial and Manufacturing Engineering groups
o Users were GM engineers and suppliers including system designers
and integrators
o Business unit requirements were used to create 37 "factory objects"
per GM's engineering standards for conveyors including P&F,
electrified monorail and palletized assembly, robot work envelope
and safety fence
. Pilot launch of developed user requirements reduced system design hours
and ECOs by 33%, saving GM about $1.8M
Classic Advanced Development Systems, Senior Project Manager (1997 to 1999)
Developed and managed a team of 3 industrial engineers skilled in solid
modeling applications for simulation and validation of operator
(ergonomics) and robotic workcells
. Managed the ergonomic re-design of 22 existing operator workcells for
auto industry general assembly and body assembly operations located
within 4 assembly plants
. Saved auto OEM over $1M in tooling costs
US Army Tank Command, Senior Project Manager (Contract) (1994 to 1997)
Managed the design, install and launch of open architecture machine
controllers and robot workcells
. Part of the Department of Defense Dual Use Initiative program
. Reduced armored vehicle spare parts manufacturing and repair delivery
times by 20%
NAMCO Controls, Midwest Product Manager and Senior Sales Engineer (1989 to
1992)
Conducted the sales and application of RFID systems, measurement lasers,
proximity sensors and photoelectric sensors
. Factory automation systems with PLCs and robots used for vehicle sheet
metal assembly and powertrain machining and assembly
. Customers were Vehicle OEMs, machine builders, system designers, system
integrators
. Achieved average of 150% of sales quota over 3-year period
. Earned solid reputation for technical expertise with programmable sensors
and applications
o RFID systems and Lasers used in 2D and 3D measurement and object
detection
Progressive Tool & Industries, Senior Project Manager (1992 to 1994)
Managed the design, build and launch of automated welding and body assembly
systems
. Chrysler's 1994 Ram and 1997 Dakota Truck programs
. Prototype Aluminum sheet metal assembly system (Ford's AIV program) used
to evaluate high volume production capabilities of applied technologies
o AC and DC welding
o Adhesives
o Riveting
. FMEA, PPAP and APQP per customer requirements
. Systems valued at $5M, $12M, $22M
. Managed project teams of up to 22 engineers and skilled tradesmen
General Motors BOC Division, Manufacturing Engineer (1983 to 1989)
Managed the design, build, launch and deployment of applied technologies
. GM's 1st robotic system for body sealant application
. Machine vision system to inspect vehicle surfaces for paint defects
. Machine vision system to measure paint quality (Gloss and DOI) of vehicle
surfaces
. Knowledge-based expert systems for paint application system diagnostics
EDUCATION, 100% paid by myself, mostly through night school
. Graduate Certificate in Marketing Management, Eastern MI University
(Ypsilanti MI) Dec 2011
. M.S.E. Manufacturing Systems Engineering, University of Michigan (Ann
Arbor MI) 1990
. B.S. Electrical Engineering, Oakland University (Rochester MI) 1986
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