Marketing Project Manager

I am a multilingual, ambitious, innovative and inquisitive individual, who

always strives to achieve the highest standard possible. I have over 8

years' international experience in developing and implementing multi-

channel PR and marketing campaigns and programmes, partly in conjunction

with media partners and cooperation partners from different industries. I

also gained extensive experience in organizing and coordinating a variety

of B2C and B2B events as well as photo shootings and filmings. Coming from

the luxury hospitality industry, I am an effective communicator with

excellent managerial, organizational, customer relationship, budget

planning, negotiation and problem solving skills. Furthermore, I am adept

at managing simultaneous projects aimed at increasing customer engagement,

raising brand loyalty and awareness, expanding market penetration, driving

sales, and building long-lasting partnerships.

I seek a career opportunity in which I can diversify my skills in a new

environment incorporating my existing experience in event and project

management, public relations and marketing within an international

operating company. I am willing to travel internationally/relocate.

WORK EXPERIENCE

HEAD OF MARKETING & PR (on a freelance/project basis)

08/2013 - 12/2013

THE LONDON ASSEMBLY BOUTIQUE (OPENING 7th NOV 2013), GERMANY AND LONDON

Major Achievements

. 19 on-and offline press cuttings, advertising equal value E36.000 in

print

. Successfully organized the press and opening event with fashion show (80

guests)

Key Activities

. Launched the first ever boutique including organizing the opening party

with fashion show and press event

. Developed and implemented on- and offline marketing and PR strategies and

activities incl. Social Media

. Wrote press releases/kit in German and pitching to consumer & trade media

. Brand marketing and produced collateral material

. Created website & newsletter content in conjunction with the managing

director and graphic designer

. Organized a photo shooting and filming

. Built strategic partnerships

MARKETING PROJECT MANAGER, REGENT SEVEN SEAS CRUISES, UK

05/2013 - 06/2013

(6 week fixed-term contract)

Major Achievements

. Launched the German website and Cruise Atlas (circulation: 50.000)

. Produced the first ever Regent Seven Seas Cruises pages within the

Airtours catalogue

Key Activities

. Managed three complex projects

. Ensured the projects are executed in time using agreed standards and

processes

. Reviewed and approved all documentations including branding, imagery,

itinerary and pricing

BRAND MARKETING CAMPAIGN EXECUTIVE, ROCCO FORTE HOTELS, UK 11/2012

- 04/2013

(6 month contract)

Major Achievements

. Managed four global, integrated online brand campaigns targeting consumer

and trade

. Developed a marketing strategy to increase the gift voucher sale in the

UK & Germany

. Optimized internal and external working processes

Key Activities

. Managed integrated online marketing campaigns in different languages,

from budget planning to reporting

. Tracked and measured the effectiveness of global marketing campaigns

. Coordinated a number of hotel marketing campaigns in Europe and Russia

. Managed work process with external agencies & internal brand marketing

department

. Developed a marketing strategy to increase the gift voucher sale in the

UK & Germany

PR & MARKETING MANAGER, ROCCO FORTE VILLA KENNEDY, GERMANY 03/2008

- 08/2012

Major Achievements

. Contributed to the overall revenue by developing and launching national,

local and international marketing and PR campaigns, promotions,

programmes as well as B2C and B2B events and photo shootings/filmings

. Increased brand awareness and grew media coverage three-fold (monthly

advertising value: E43.000 in average) by establishing a network of

national, regional and international consumer and trade journalists

. Build strategic partnerships by organizing and coordinating gala and

charity dinners, award ceremonies, promotional campaigns, B2C and B2B

events and three art exhibitions with a total sale of E120.000

. Increased gift voucher sale by 25%, annual revenue up to E100.000

. Generated a new revenue stream by securing on-site photo shootings &

filmings, annual turnover: E15.000

. Established local CRM programme from scratch, growing the database up to

8.000 opt ins

Key Activities

. Developed annual marketing PR strategies for the luxury hotel,

restaurant, bar, event venue and spa

. Planned annual marketing budget and delivered all marketing & PR

activities on time and within budget

. In charge of all regional, national and international integrated PR &

marketing campaigns, promotions, programmes and events - from concept,

budget planning, cost control to launch and measurement of ROI

. Managed strategic partnerships and launched several campaigns, promotions

and programmes in conjunction with media partners and partners from the

drink, food, beauty, fashion and automotive industry

. Organized and coordinated international press trips and conferences, gala

and charity dinners, award ceremonies, art exhibitions, promotional

campaigns and B2C and B2B events

. Managed and coordinated on-site photo shootings and film productions with

up to 60 crew members

. Established a network of regional, national and international consumer

and trade journalists

. Wrote promotional copy and press releases in English and German

. In charge of all on- and offline activities including production of

collateral material (brand brochures, tactical material for exhibitions

and roadshows, promotional flyers and guest surveys), bilingual website

content of the three company websites and 3rd party websites as well as

social media activities and intranet updates

. Developed local CRM programme to increase loyalty, communication and e-

database

. Worked closely with the head office in London, national suppliers as well

as international PR agencies

. Brand guardian, acting manager on duty and supervised staff

SALES & MARKETING COORDINATOR, THE JAMES CHICAGO, U.S. 02/2006 -

07/2007

(OPENING MARCH 2006)

Major Achievements

. Coordinated every level of the RSNA convention block while securing the

business for the following year

. Successfully managed the hotel's e-databases with a 100% delivery rate

and no bounce backs

. Coordinated and improved the printing process and costs by identifying

the right printers to work with and leveraging projects between them

. Procured the hotel's giveaway products including messenger bags, water

bottles and t-shirts

. Achieved 100% accounting compliance for the Sales and Marketing

department

Key Activities

. Organized and coordinated a variety of events including the VIP lounge of

Chicago's International Film Festival, city-wide convention block and

press conferences and photo shootings

. Developed and launched promotions in conjunction with partners from the

drink and jewellery industry

. Coordinated on- and offline marketing activities including collateral

material, giveaways and advertising

. In charge of the e-database

. Prepared the annual business plan, quarterly reviews and reports,

monitored the sales & marketing budget

EVENT COORDINATOR, RHEINTERRASSE D SSELDORF, GERMANY 03/2002 -

03/2003

Major Achievements

. Managed in conjunction with the client the launch of the Lancia Thesis

limousine with 400 guests

. Successfully organized and coordinated entertainment events with up to

900 guests, conferences of clients from the financial & insurance sector

and one roadshow of a client from the travel industry

Key Activities

. Organized and coordinated national and international events ranging from

50 to 900 attendees

. Developed proposals, calculated costs, negotiated and completed contracts

. Managed hotel reservations, special orders and arrangements for VIP

guests

MARKETING ASSISTANT, RADISSON SAS HOTEL D SSELDORF, GERMANY 01/2001 -

02/2002

. Managed partnerships and created and executed promotions and hotel

packages

. Coordinated offline marketing activities including collateral material,

giveaways and direct mailings

. Acted as key liaison for members of the local press and representing the

hotel in public

RESTAURANT MANAGER, AMERICAN BISTRO WESTERLAND/SYLT, GERMANY 03/2000 -

12/2000

(1997 - 1999: part time employee)

. Managed, trained and supervised new and existing staff members

. Coordinated staff rota and managed all aspects of day-to day restaurant

services

. Organized and coordinated events for up to 130 guests

CHEF DE RANG (WINTER SEASON), HOTEL ALPINA PARPAN 12/1996 -

04/1997

. Conducted daily restaurant duties

EDUCATION

DIPLOMA IN BUSINESS MANAGEMENT WITH SPECIALISATION IN TOURISM

07/2003 - 07/2005

HEIDELBERG INTERNATIONAL BUSINESS ACADEMY

Economics, Marketing, Project Management, Fair-, Event- and Congress

Management, Controlling, Tour Operation and Hotel Management, Law, English

and Spanish

DIPLOMA IN BUSINESS ADMINISTRATION 08/1997 - 08/1999

BERUFLICHE SCHULE AM RAVENSBERG

Economics, Marketing, Controlling, Data Handling, Text Processing, English

and Spanish

LANGUAGES

GERMAN Native DANISH Native ENGLISH Fluent SPANISH

Basic DUTCH Basic

IT SKILLS

MS OFFICE Advanced OPERA Intermediate BANKETT PROFI

Intermediate

PHOTOSHOP Basic FIDELIO Intermediate IATA Basic

BI TOOL Intermediate PROTEL Basic

ADDITIONAL QUALIFICATIONS

1993 - 1996 RESTAURANT SPECIALIST

2 years apprenticeship at the Restaurant 'Zur Alten

Friesenwirtschaft', supervised by the German Chamber of

Commerce

TRAVEL

11/1999 - 02/2000 SOUTH AFRICA & NAMIBIA

INTEREST

Travel, art, culinary and sport such as; motor sport (Formula 1), football,

rugby, horse riding and surfing

REFERENCES: Available upon request

Contact this candidate