Project Manager Sales

Yasmina Feriel Kazi Tani

** ********** ******, **** ***-London.

acbz4g@r.postjobfree.com/ Mob: 0746 007-****-***** 56 4617 /Skype:

ferielyasmina

MA-Communication (Westminster media department ranked Number 1 in Europe).

An accomplished B2B marketing professional with broad experience across

both online and offline channels, and excellent communicator with business

experience in market research and sales.

KEY SKILLS

Determining marketing objectives, preparing and managing annual budgets.

Managing campaigns online and off line to generate qualified leads.

Developing and launching integrated ATL/TTL/BTL campaigns.

WORK HISTORY

CrossKnowledge

July 2011-December 2013

Marketing Manager

CrossKnowledge is a global leader in e-learning solutions, it provides

solutions adapted to companies of all sizes and is present in 25

countries through its network of global offices and partners

Responsibilities:

. Designing, implementing & facilitating an effective local &

national marketing strategy.

. Overseeing and managing financial budgets

. Developing and launching integrated, multi-channel print,

catalogue, web and direct marketing campaigns.

. Managing daily activities with PR & press agency.

. Developing partnerships & relationships with third parties to meet

strategic objectives for UK and Nordics.

. Identifying key marketing opportunities.

. Making sure that campaigns run to deadline and on budget.

. Managing sponsorships for conferences and events and working

closely with exhibition organisers, stand designers and

contractors.

. Managing the CRM to update and segment data.

. Involved in the annual SEO planning process and staying up to date

with the latest developments.

. Managing and creating content for website and social media

(LinkedIn and Twitter).

. Producing and hosting webinars with international experts.

. Managing & reviewing the marketing campaigns and reporting to head

of marketing.

Key Achievements:

. Experience of executing a successful website marketing campaigns

. Successful webinars with international experts.

. Good Ranking for SEO in UK for FY2012-13.

Suzy Lamplugh Trust

Jan 2009- June 2011

Project Manager Communications

Suzy Lamplugh Trust is a charity promoting personal safety, conducting

training in personal safety campaigning for improvements in personal

safety

Responsibilities:

. Managing daily media and press activities.

. Working closely with exhibition organisers, stand designers for

the Charity national day.

. Monitoring & reporting to senior managers on the effectiveness of

strategy & campaigns

. Supervising & coordinate the activities for the national Safety

day across UK.

. Collaborating on design of detailed leaflets and booklets for

local authorities across UK.

Key Achievements:

. Supporting the fundraising and communication team to build up

strong brand awareness.

. Organising the National day across UK with local authorities.

Renault cars

November 2006-Sept 2007

Internal Communications -Senior Manager:

Renault Car is the third biggest European automaker and has known a

growth in uprising markets since 2000 such as Algeria and Turkey

Overview of business in a few lines.

Responsibilities:

. Creating and executing an internal communications plan.

. Overseeing employee events including all elements of annual

meeting for 600+ employees, global webcasts, quarterly

departmental meetings, product showcases, and internal events for

up 400 people (sales/ product launch).

. Supervising the creation of a monthly corporate newsletter in

Arabic & French

. Coordinating with central team -Paris- on specific campaigns.

. Managing and creating content for HR intranet portal.

. Training and managing junior colleagues (3).

Key Achievements:

. Production of first Arabic internal newsletter.

. Launch of the first Edition of team meeting dedicated to after

sales with over 350 people (North Africa).

Nissan cars

March 2003- July 2006

Marketing & Communications Senior Manager:

Nissan Car is the sixth largest automaker in the world, it has produced

an extensive range of mainstream cars and trucks.

Responsibilities:

. Designing, implementing & facilitating an effective national

marketing strategy.

. Developing and launching integrated, multi-channel print,

catalogue, web and direct marketing campaigns.

. Reviewing and measuring the ROI's campaigns.

. Producing brochures for customers and presentations for sales

team.

. Creating the first website for Nissan Algeria

. Managing and monitoring national and local medias and pitching for

articles and features (test drive and product launch)

. Managing the creation of stand, managing the logistic for each

events to support sales.

. Training and coaching junior collaborators (5).

Key Achievements:

. Increased sales by raising the profile of the business through

targeted campaigns.

. Development of all research and creation of the brand identity in

the Algerian market.

. Launch of the first official Nissan Motors Showroom in Algerian

market.

. Built top-performing Marketing team from the ground up

. Best product campaign in Nissan network 2002.

Algerian Ministry of Trades

Dec 2001-October

Communications' assistant:

Al Ahram Newspaper:

Jan 2001-November 2001

Communications' assistant

EDUCATION & QUALIFICATIONS

2011 - 2013 Masters in Communications - University of Westminster

2003-2004 Masters in Public Relation - University of

Algiers

INTERESTS

Reading, cooking, and I also volunteer with Westminster Age concern.

REFERENCES:Available on request.

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