Marketing Executive
Resume:
Christine K. Fanning
Washington, D.C. 20001
************@*******.*** - 202/271-3252
Executive with more than 15 years experience providing strategic, programmatic and administrative leadership for
growth-oriented organizations pioneering successful new businesses, managing complex transitions, building
institutional capacity and directing comprehensive branding campaigns, cause-related partnerships and philanthropic
programs. Accomplishments include:
• Executive director for a newly formed charitable foundation – developed overall strategic direction, operating
plan and budget, established comprehensive program portfolio that includes the launch of a fast-growing,
youth-led initiative and created business development strategies that earned millions of dollars.
• With senior management team, developed new strategic direction, mission and vision for high-profile
philanthropic institution, transitioning organization from traditional grant-making entity to a leading operating
foundation. A chief architect for ground-breaking social change programs – investing millions of dollars,
forging innovative partnerships, leveraging social platforms and inspiring tens of thousands to take action.
• Created innovative climate change program that has emerged as a recognized leader in the marketplace –
inspiring multi-tiered corporate marketing campaigns, generating support from high profile executives,
garnering national and international publicity and planting millions of trees.
• Established new marketing and communications division for a national conservation nonprofit – building
overall brand and messaging strategies that positioned the organization as the top rated environmental charity.
PROFESSIONAL EXPERIENCE
Executive Director
The Outdoor Foundation September 2008 - present
As chief executive officer for this newly formed foundation, led the organization’s transition from an opportunistic
‘start-up’ to a mature, strategic institution that has a vision for growth and record of results. Developed, designed and
implemented strategic plan that provides clear direction for the organization – outlining key program initiatives,
fundraising goals, stakeholder expectations and metrics of success.
• Created and established program portfolio that includes philanthropic advisory and grant management services
for leading companies such as The North Face, Merrell and Keen – developing major corporate giving
programs and investing millions of dollars into effective community projects. Launched innovative youth
engagement initiative, Outdoor Nation, which is now a nationally recognized program that is mobilizing a new
generation of healthy outdoor enthusiasts.
• Developed and executed comprehensive fundraising strategy – resulting in annual revenue growth of 25
percent, launching high profile outdoor industry event that garnered support from 100 companies and securing
donations from organizations in the health care, entertainment and public sectors including Blue Cross Blue
Shield, Kaiser Permanente, Creative Artists Agency and National Park Service.
• Spearheaded broad-based capacity building strategy that included board and staff recruitment and
development, partner cultivation and engagement as well as community outreach – strengthening
organization’s reach, impact, influence and profile.
Vice President
The Case Foundation, Washington DC Dec. 2006 – Sept. 2008
Worked with foundation executives to develop new strategic vision for the organization – transforming the institution
from a grant-making entity to one that leverages consumer-marketing strategies and social media to inspire and
empower greater charitable giving. Created new marketing and partnership division and was responsible for all aspects
of the department including planning, budgeting, execution and analysis.
• Chief architect for one of the nation’s most successful online giving campaigns entitled the America’s Giving
Challenge, which raised more than $1.2 million, inspired 80,000 individuals to participate and was featured in
the New York Times and other national media.
• Launched comprehensive outreach campaign in support of the foundation’s “Make It Your Own Awards” – a
major effort to recognize and reward community building initiatives across the country. Created programs that
reached thousands of individuals and inspired hundreds of civic engagement activities.
• Served as an executive on loan to the Race for Hope, a 5k run in Washington DC that generates $1.4 million in
support of brain cancer research and attracts more than 7,000 participants. Supervised planning of event,
approved budget, developed sponsorship strategies and a Capitol Hill event.
The Conservation Fund Sept. 2000 – Dec. 2006
Arlington, VA
Founder / Executive Director, Go Zero January – December 2006
Created Go Zero as a new and exciting climate change initiative designed to engage the world in the effort to combat
global warming, by planting trees. Responsible for all aspects of Go Zero including creating business plan, generating
partnerships, developing outreach strategies and managing conservation projects.
• Generated more than $2 million through strategic partnerships and inventive promotions with top brands such
as Timberland, Universal Studios, The North Face, Disney, Dell, Home Depot and Coca-Cola.
• Developed and executed successful public relations campaigns that earned publicity in New York Times,
Washington Post, USA Today, Forbes, Vanity Fair, Newsweek and Good Morning America.
• Established strong relationships and received valuable endorsements from influential opinion leaders, business
executives and celebrities including Justin Timberlake, Cameron Diaz and Daryl Hannah.
Vice President, Marketing and Communications Sept. 2000 – Jan. 2006
Established a new division for this $300 million environmental nonprofit with responsibilities that included overall
brand, position and message development as well as all aspects of marketing, communications and cause-related
corporate partnerships. Served as member of senior management team during major leadership transition working
with colleagues to redefine, implement and promote strategic direction for the institution.
• Developed and directed long-range marketing plan to strengthen brand and position of the organization as well
as generate support for individual business units. Outreach efforts resulted in first-ever placements in
Newsweek, Forbes, Fortune, Business Week, New York Times, Wall Street Journal and Washington Post.
• Established successful cause-related marketing programs featuring product promotions, high profile events and
publicity campaigns with partners that included Anheuser-Busch, Wal-Mart and Bass Pro Shops.
• Led interdepartmental team that launched major capital campaign; helped to define overall goals, developed
case for support and created outreach materials.
Director of Marketing and Communications
Roll Call Newspaper & Capital Style Magazine, Washington, DC 1997 – 2000
Directed marketing and communications departments for Roll Call newspaper and Capital Style magazine, two of the
nation’s most politically influential publications. Responsible for all aspects of brand and positioning strategy including
marketing, outreach, public relations, print and online promotions and event planning.
• Member of executive team that was responsible for successful launch of Capital Style, a political lifestyle
publication owned by the Economist Magazine Group.
• Directed marketing and public relations strategies for Roll Call – strengthening the newspaper’s powerful
relationship with opinion leaders on Capitol Hill.
• Created programs and partnerships that enhanced publications’ reputation with key stakeholders including
Members of Congress, executive and judicial branch officials and corporate executives.
EDUCATION
Masters in Business Administration, Management Bachelors in Science, Marketing
University of Maryland, Bowie State University of Maryland, College Park
Affiliations
City Park Alliance, Board Member, May 2013 – present
Outdoor Alliance for Kids, Founding Member, May 2011 – present
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