ROBERT JOHANSKI JR.
St. Joseph, MI 49085
H: 269-***-****
***.**********@*******.***
C: 704-***-****
Retail Sales Manager
Specializing in Consumer Packaged Goods
Comprehensive experience in Sales, Marketing and Merchandising, with a
decade of success expanding markets and growing sales for leading consumer
packaged goods companies. Current sales training lead for MASCO Retail
Sales Support, a company providing building supplies, construction
materials, and contractor services for new home and industrial
construction.
> Proficient in business development, business partnering, B2B sales,
targeted product marketing, market research/penetration, expansion and
merchandising, as well as in sales presentations and sales training.
> Well-versed in the features, benefits and markets of products
including plumbing, cabinetry, fasteners, doors, windows/paint, as
well as retail operations in home improvement, hardware and paint.
CORE COMPETENCIES
Business Development . B2B Sales . Sales Training+ Employee Training .
Market Expansion and Penetration . Sales Presentations . Target Marketing .
Market Research . Business Partnering . Product Marketing & Merchandising
PROFESSIONAL EXPERIENCE
MASCO Retail Sales Support, Mooresville, NC/ St. Joseph, MI
2009 - Present
Masco Corporation provides building supplies, construction materials, and
contractor services for new home and industrial construction. Masco Retail
Sales Support provides sales and marketing support to numerous MASCO
divisions as well as key retail customers including Lowe's Home Improvement
Centers.
Training Lead (4/2011 - Present)
Drive delivery of sales and product training to newly on boarded employees.
Developed advanced product knowledge and soft skills training material
utilized in all training initiatives. Delivered District Product Knowledge
courses to selected Lowe's associates throughout the country.
> Sharpened employees' skills in the use of Microsoft Software as a sales
productivity aid. Delivered day-long team training events in which
employees were provided with advanced training on Microsoft programs.
Additionally produced and provided advanced product and soft skills
training.
> Positioned employees to more effectively market and sell the company's
core line of bathroom remodeling products.
o Trained new Lowe's Product Specialist Interior associates on
utilization of the MASCO bath guide in working with consumers to plan
kitchen or bath remodeling projects.
o Served in a team which produced the "Bath Guide" seminar delivered to
MRSS field representatives and select Lowe's locations. These seminars
educated the participants on key aspects of the bath renovation
process .
Field Sales Representative (2/2009 - 4/2011)
Played a key role in increasing company sales in one of its most important
customer's retail locations. Represented the company at more than 18 Lowe's
locations while providing critical support in product training, marketing,
merchandising, cross merchandising, product promotion, pricing and
inventory management.
> Educated Lowe's associates on the proper display, pricing, and marketing
elements specific to MASCO.
> Developed software which enabled other representatives to log and track
cross merchandising sales increases.
> Worked with Lowe's personnel on promotional activities aimed at
increasing sales.
> Traveled to multiple locations to oversee major category resets. Assisted
in new store sets in Canada.
Benjamin Moore & Company, Carol Stream, IL, St. Joseph, MI
12/2003 - 8/2008
A leading paint manufacturer with products in stores across the United
States
Sales & Program Manager, Carol Stream, IL - St. Joseph, MI (6/2006 -
8/2008)
Facilitated the generation of more than $7.5M in sales emanating from 58
independent paint and hardware stores by providing timely and prescient
sales consulting support. Provided hands-on sales, marketing and management
expertise while training, supervising, and motivating 42 store owners, 58
managers, and hundreds of employees.
ROBERT JOHANSKI JR.
PAGE TWO
> Fueled meaningful growth in the volume of hardware stores marketing
Benjamin Moore products. Successfully researched, prospected, qualified,
sold and installed 22 new hardware store locations which accounted for
additional sales of $550,000.
> Ranked #1 in sales for the region for the 2008 promotional applicator
programs.
Retail Development Manager, Montvale, NJ - St. Joseph, MI (12/2003 -6/
2006)
Played a pivotal role in improving merchandising and sales by working in
close collaboration with independent store owners and managers to adopt a
new store format.
> Improved sales in 65 stores by directing all aspects of "Signature Store"
conversion process.
> Implemented Best Practice Reviews with retailers that helped identify
areas for operational improvement and significantly enhanced the shopper
experience.
> Enabled new stores to quickly become productive and profitable. Reviewed
store fixture selections, floor plan proposals, flooring options,
lighting elements and selected initial merchandise assortment.
Do It Best Corp., Fort Wayne, IN / St. Joseph, MI
8/2002 - 12/2003
A leading international hardware cooperative.
Multiple Location Retail Development Specialist
Advised retailers on selection and adoption of Do IT Best programs and
services focused on improving their market share.
> Provided retailers with an accurate assessment of strengths and
opportunities for growth in the marketplace by completing modular
business analysis reviews.
> Markedly improved retailers' sales and inventory turns. Developed and
implemented promotional end cap programs that took advantage of seasonal
buying opportunities.
> Enhanced retailers' profitability. Formulated pricing policies on
merchandise.
True Value Company, Chicago, IL - St. Joseph, MI
3/1990 - 1/2002
One of the world's largest retailer-owned hardware cooperatives. Rotated
through assignments as a Project Manager and Retail Consultant as part of
the company's career development mentoring program.
Retail Consultant (2000 - 2002)
Served as a trusted advisor and strategic partner to retail store owners
while effectively positioning True Value to grow the sale of its products
and inventory. Developed and executed company relations and promotional
campaigns.
> Developed comprehensive retail sales plans that enabled store owners to
effectively grow sales.
> Enhanced store owners' market exposure by guiding them in the utilization
of advertising elements.
> Identified and deployed best selling products to store owners to markedly
improve category sales.
Project Manager (1999 - 2000)
Rapidly developed skills in store design, branding and merchandising while
successfully completing five store remodels and one relocation in only one
year. Trained employees on merchandising trends and effective merchandising
strategies while building consulting skills key to effectively marketing
and selling consumer packaged goods.
CAREER NOTES
Early career success with True Value Company as a Video Studio Manager.
Developed skills and expertise in video studio setup, video program and
video magazine production, budget management ($2M) and team leadership and
motivation. Achieved selection by management for participation in its
prestigious career development mentoring program.
EDUCATION
B.S., Communications, University of Wisconsin-Oshkosh, Oskosh, WI