Sales Marketing

Kristine M. Rogers

************@*******.***

Cell: 214-***-****

http://www.linkedin.com/pub/kristy-rogers/17/3b6/86b

Career Summary

Accomplished professional having extensive experience in Marketing Communications, Public Relations, Advertising and Events

Planning. Proven creative ability reflected in the development of a strategic advertising and promotional material base.

Persuasive communication and relationship management talents mirrored with a strong visual sense, excellent writing skills, and

the ability to translate marketing ideas and design concepts across all organizational levels.

Core Strengths

• Focus Groups and Market • New Product Launch

• Leadership Skills

•

Research Account Management

• Web and Print Content • Prospecting and New Client,

• Budgeting and Controlling Cost

Development Development

• Sales and Marketing

• Sales and Collateral Support • Teambuilding/Coaching

• Design and Conception

• Event/Tradeshow Planning

Professional Experience

OrthoSynetics, Irving, Texas

Corporate Marketing Manager, April 2011 to present

Create and implement the corporate national marketing strategies supporting company branding and sales goals and objectives.

Work with Executive Management Team to develop corporate sales/marketing messages, materials and communication strategies.

Selected Accomplishments

• Plan and coordinate with CEO, Director of Marketing and Vice President of New Business Development, all corporate events

aimed at new sales/corporate awareness such as tradeshows, webinars, speaking engagements and special corporate events

• Collaborate with the Director of Marketing to ensure appropriate and updated messaging of the OSI website, social media,

internet advertising and search engine marketing

• Develop and execute targeted marketing strategies to increase sales pipeline

• Provide marketing support for all sales efforts including press releases, ad placement in monthly journal, monthly article

submissions in leading industry publications, direct marketing and eMarketing campaigns

• Maintain favorable public image for the company by communication programs, accomplishments, and/or point of view

• Review, change as necessary/develop and manage policies and procedures for all corporate public communications.

PSAV, Coppell, Texas

Proposal Manager, June 2010 to April 2011

Managed the enterprise-wide sales process including utilization of technology of CRM tools and sales data management

providing timely responses to RFPs, assisted with marketing and the lead generation process, proposal delivery and template

standards.

Selected Accomplishments

• Created customer facing outputs illustrating a compelling story for PSAV utilizing best practice responses and competitive

strengths

• Coordinated RFP response which included reviewing and analyzing RFPs, collaborated with key sales and account managers

• Assigned tasks and timelines to staff, monitored and managed tasks and timelines, validated data with subject matter

specialists, and compiled data into proposal format

• Oversaw marketing material inventory and direct mail campaigns for existing, pending, and prospect clients

• Assisted with creation of advertising materials which included copywriting, ad layout, development, design, and distribution

• Developed client renewals timeline updates and establish staff reminders relative to essential renewal deadlines

Lockheed Martin Aeronautics Company, Ft. Worth, Texas (contract)

Marketing Communications Specialist, March 2010 to June 2010

Managed marketing and international communications functions, oversaw design and development of integrated marketing

materials for information management, collateral development, tradeshow coordination and Internet/Intranet communications.

Selected Accomplishments

• Developed printed and electronic marketing materials for various Lockheed Martin programs

• Led Aeronautics’ tradeshow strategy including communications goals, objectives and messaging

• Managed marketing materials for country-specific communication needs and deliverables

Ecolab, Ft. Worth, Texas

Marketing Communications Manager, 2006 to 2009

Managed corporate marketing and communications functions, oversaw a $2M budget. Direct brand management, PR, media

relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments

• Led market launch of 150 new products increasing sales by 30 percent by identifying opportunities, new product possibilities

and promotions and incentives generating an additional $3,000 to $5,000 in monthly revenue

• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations

• Assistant Editor of Company magazine Food Safety Solutions

• Wrote and edited copy for over 4,000 products for web and catalog, magazine, sales tools, and direct mail

• Conducted in-depth interviews of marketing and food safety experts for promotional materials

• In coordination with graphic designers wrote advertising copy for visually effective marketing messages

• Involved in the development of an e-Learning module for sales force of 2,500 as an educational tool for the foodservice

industry that enhanced the sales reps' understanding of complex product features and helped them sell more effectively

Prudential Financial, Irving, Texas

Marketing Account Associate, 2003 to 2005

Selected Accomplishments

• Developed graphic libraries and customized PowerPoint presentations for sales team and tradeshows & conferences

• Worked with creative team to develop marketing collateral and advertising

• Wrote product one shots, overviews, presentations and articles

• Maintained website and database for consistent messaging and product detail

• Researched, attended and worked tradeshow and conferences

Technology

Software: Photoshop, Illustrator, MS Office (Word, Excel, PowerPoint)

Education

University of Texas Arlington, Arlington, Texas

Bachelor of Business Administration – Marketing Major

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