Sales Manager

Craig S. Alvey Sales Manager/ Sales Development/ Operations

Address / Contact 30869 Byrkit Drive Osceola, Indiana 46561, 574-***-****

***********@*****.***

E xecutive Profile

A highly experienced Operations Executive who has demonstrated the ability to lead diverse teams of

professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and

fast-paced environments. Strong technical and business qualifications with an impressive track record of more

than 20 years of hands-on experience in strategic planning, business unit development, project and product

management, and system engineering strategies. Proven ability to successfully analyze an organization's critical

business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-

effective solutions for enhancing competitiveness, increasing revenues, and improving customer service

offerings. Strong customer focus building solid relationships.

Executive Highlights

Successfully managed 200 employee’s, fast paced manufacturing plants that executed 24 to 48 hour lead times and ranked

number one with our customers in quality, service.

Created long term relationships with external customers, suppliers, and internal employees. Having the ability to improve

process flow, cost savings while nurturing and encouraging staff allowing the most productive results within the direction

of the management plan in place.

As General Manager I created and developed a concept and built a new venture in Distribution & Manufacturing.

Developing a business that generated $30 + million in sales with a 16.7% Pre-Tax profit in a four year period.

As a supplier to a Billion dollar industry our customer base chose us as the number one supplier and also received

production cost saving through the development of new inventory option which was created to enable our customer to

decrease their internal BOM’s. These efforts resulted in the success of customers aiding in their growth.

Developing state of the art machinery allowing profits to increase, and labor to decrease resulting in higher bottom line

results. This was a valued added machine design that eliminated the high cost of punching and Die expense.

Strong sales background developing strategic methods to maintain and grow customer relations, securing accounts.

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Career

Global Leather & Vinyl Distribution, Elkhart Indiana 2010-

2013

General Manager

* Created this Distribution business from a start up and supply the OEM manufactures, Furniture Markets, Recreational

Vehicle, Limousine, and Custom Classic automobiles.

* Developed supplier relationships worldwide, China, India, Taiwan, Germany, Italy, and Uruguay.

* Recently retained the largest producer of Limousines in the United Stated producing 2,000 units per year.

Coast To Coast Distribution, Elkhart Indiana

2007-2010

• General Manager took over operation in 2008. Business was in decline and lost over $200 K in 2007. In 9

months business was turning a profit and ended with a Pre-Tax Profit of $112,000 in 8 months.

• 2009 Expanded the Market share and Customer base to 38 States increasing sales to over $2,300,000 with a Pre-

Tax Profit of $667,000 to end 2009.

• 2010 continued growth and added Aircraft Upholstery increasing our sales $450,000 in this Market. At the end of

2010 my contract was up and an agreement was unable to be reached.

Forest River, Elkhart Indiana

2002-2006

General Manager

• Developed an internal Aluminum Distribution business that would supply all aluminum requirements corporate

wide.

• Created a startup business in May of 2002. By the end of 2002 generated sales of $4,000,000 with a Pre-Tax

Profit of 18.7%.

• 2003 Engineered and designed machinery fabrication using one die fabricating 100 shapes allowing production to

change aluminum shapes in minutes which eliminated set up time. Profits increased as this automated process

increased production time over 35%.

• 2004 Added baggage door production and produced 5,000 doors per week. Supplying internal business of all

Forest Rivers Divisions Nation Wide. Engineered sizes which eliminated 85 current sizes and improved delivery

as well as customer satisfaction.

• 2005 increased sales to $36,000,000 retaining a Pre-Tax Profit of over $6,000,000 and ended the year with 16.7%

Pre-Tax percentage.

• Expanded sales in various industries, Truck Caps, Ambulances, Fabrication, Marine, OEM’s, and Windows &

Doors.

• Provided materials in 14 States launching a delivery program efficient and cost effective.

• 2006 sales increased to $900,000 per week and we were on forecast to increase sales to a year end to over

$40,000,000.

• Creating Aluminum distribution & Baggage door manufacturing and blending the two to offer painted extrusions

as trims along with same color demographics to match exterior door frames increased Dealer satisfaction.

• August 31st 2005 Warren Buffett (Berkshire Hathaway) purchased the entire Forest River business.

20th Century

2000-2002

• Sales Manager, Elkhart Indiana

• Created a Sales team to a successful profit margin, managing inside and outside sales teams.

• Successfully targeted large accounts with a strategic plan landing new customers in a planned delivery radius

keeping freight cost to a minimum.

• Added the largest Michigan account the first 4 months at Century. Customer was Mid West Truck. They have 3

locations; Century landed this customer and supplied 100% of their products

• Increased sales 2.6 million adding to 2002 year end of 31,000,000 in gross sales.

Creation Windows Inc., Elkhart Indiana

1981-2000

• 1981 Inside sales. Handled all incoming orders and developed solid customer relationships.

• 1984 Inside sales and Office manager responsible over production scheduling and all sales orders.

• 1986 Outside sales covering 8 States and all of Elkhart County.

• 1987 Outside Sales Manager. Developed sales Nation Wide in the Truck Cap and Horse Trailer Industries.

• 1991 Division Manager. Increased bottom line by 2.4% in the first full year. Primary focus was in the Truck &

Horse Trailer Markets.

• 1992 Promoted to Business Unit Manager with responsibilities of Engineering, Production, Sales, and

Accounting. Led all divisions in profits and sales corporate wide.

• 1995 was named as Corporate Board member.

• 1997 Involved in creating a new division supplying RV windows to the Recreational Vehicle markets. Gained

15% of local Market share in this industry our first 18 months.

• Increased sales each year ending in 2000 with $29,000,000 in sales with a Pre-Tax Profit of 9.7%

References

Jim Kauffman 574-***-****

Tom Nichol 574-***-****

Mark Smagala 574-***-****

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