Manager Sales

Raymond J. Daly

*** ****** **** ***. ** *******@*****.***

Bronxville, New York 10708 914-***-**** (Cell)

PROFILE

FOOD INDUSTRY/ CPG PROFESSIONAL

** ***** *****/***** ********** experience in the Metro NY Region market.

• Sales Director • Regional Sales Manager

• Training Manager • Retail Performance Specialist

• Power User Group Manager • Minority Student Intern Program

Mentor

PROFESSIONAL EXPERIENCE

DELICATESSEN SERVICES, LTD (BOAR’S HEAD BRAND)

REGIONAL SALES MANAGER AUGUST 2006 - OCTOBER 2013

• Managed Independent Distributor Sales Team (25 distributors) in highly competitive Metro

NY Market. Assisted and gave direction to distributor team on developing sales goals and

identifying opportunities to achieve sales growth. Identified for senior management and

mentored potential candidates for additional supermarket chain responsibilities and potential

distributor candidates. Surpassed numerous sales and profit goals over three years.

Developed and built relationships with many retail partners. Key sales leader on launch of

Boars Head retail outlets at Culinary Institute of America and the new Yankee Stadium.

Graduate of 36-week in-service distributor training program. Also assisted on special

assignments in other key markets throughout eastern region (Price Chopper, Harris Teeter).

Developed highly successful sales program to introduce branded soup varieties to the retail

trade in Metro NY.

• Regional Training Specialist – Provided training to Metro NY distributor network in the areas

of Customer Service, Product Knowledge, Merchandising and Sanitation. Supported

distributors in providing training to retail partner associates.

• Retail Performance Specialist – Provided timely information and solutions regarding both

distributor and retail partner performance to senior management in the areas of Customer

Service, Merchandising, Branding and Sanitation.

PREVIOUS EMPLOYMENT

VICTORIA PACKING COMPANY JUNE 2005 – JULY 2006

DIRECTOR OF SALES – BRANDED PRODUCT

Responsible for the Sale and Promotion of Victoria brand products to the retail industry. Retail

Partners included A&P, Waldbaum’s, Food Emporium, Shoprite, Ahold, Shaw’s, Price Chopper,

Hannaford’s and King Kullen.

SMC CORP (FOOD SERVICE BROKER) FEBRUARY 2002 - 2004

REGIONAL SALES MANAGER

Represented Coldwater Seafood (Icelandic), King & Prince, Oracal, Ocean King and many

other seafood packers to the Food Service and Retail Food segments.

DALY/PAGE 2

BESTFOODS/UNILEVER-BESTFOODS OCTOBER 1983 – DECEMBER 2001

POWER USER GROUP MANAGER, AREA MANAGER, ACCOUNT MANAGER, TERRITORY MANAGER, SENIOR SALES

REPRESENTATIVE, SALES REPRESENTATIVE

Attained several increasingly responsible sales management positions over 18-year career.

Developed and cultivated relationships with key retail partners in the Metro NY marketplace. As

Power User Group Manager, was responsible for the reconciliation of $210MM deductions and

billbacks during the Bestfoods/Unilever merger, utilizing VISTA and AMPS software. Selected to

serve as a mentor in the Inroads Program, which identified talented minority students for 4-

year internships in various disciplines within the company.

EDUCATION

B.A. POLITICAL SCIENCE, IONA COLLEGE

PROFESSIONAL/INDUSTRY/ORGANIZATIONAL LEADERSHIP

• Certified ServeSafe Instructor/Proctor

• Certified in Instructional Techniques for Trainers Workshop (Langevin Learning Services)

• Annunciation Church Parish Council Board Member

• Annunciation School Parents Association Board Member/Treasurer

• Annunciation School Athletics Coach

• Boy Scouts of America Certified Scout Master

• Regis High School Parents Club Board Member

• Maria Regina High School Parents Association Board Member/Vice President

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