Sales Account Executive

Maria Portugal - Trujillo

Cell 303-***-**** *****@*******.***

Sales Development - Account Management

I am an accomplished sales professional with experience in account

acquisition and development in the business-to-business arena. Identifying

market trends and opportunities to generate new streams of revenue is a

challenge that I thrive on. My spirit, attitude and resilience are an

asset to any team effort, as we build toward successful achievement of

goals.

Profile

V 23 years progressive experience in business to business sales and

project management

V Accomplished in prospecting and development of new business

V Proven ability to coordinate multiple projects and meet deadlines

V Ability to call at C-level organization of a company

V Experience in project planning, proposals and presentations

Professional Experience

Denver Post/Digital First Media- Denver, Colorado 11/2001 to present

Senior Multi Media Account Manager and Viva Sales Champion

Management and growth of accounts ranging from Major Grocers, Retailers

and National Accounts to local Financial Institutions and Energy

Companies. Continually prospecting new business for development of

sales pipeline. In depth understanding of the Digital First Media/Denver

Post suite of products and how they build a solid business operations

foundation for a company. Experienced in the RFP process, particularly

the Retail and National Verticals. Keen understanding of the Colorado

market and business growth trends. Ability to execute the business

process as a vehicle to achieving a set sales goal. Consistently ranked

in the top three digital sales performers of 1,100 Digital First Media

Account Managers across the country.

2013 Achieved Goal attainment 7 of 12 months

Expanded business with existing accounts generating as much as $2+

million 2012 to 2013

2008-2012 exceeded goal 39 of the 48 months while increasing revenue $3.9

million

The Rocky Mountain News- Denver, Colorado

Advertising Sales Manager - Automotive

Lead team of 12 sales executives selling advertising solutions for the

Automotive Category. Managed major accounts, large scale projects,

partnerships and events.; produced magazine style niche auto publications

- entire cycle from concept P&L to ad sales and production; and

developed many secondary partner sponsorships. $35 million annual sales.

The position required identifying market trends to capitalize on new

opportunities. The newspaper industry is greatly impacted by the

evolution of how consumers gather information and initiate the buying

cycle. This consumer challenge made it necessary to develop effective,

long-term multi-media solutions. The foundation of these solutions was

comprised of internet (local and national partnerships), print media, and

community events. Sales team responsible for complete sales cycle from

prospecting to presenting and closing

Account Executive - Education

Through using a consultative sales approach, I increased revenue and

relationships with the major universities of Colorado, trade schools and

national schools. Won several major sales awards because of consistently

exceeding goal. I created a multi-product / multi-media education

campaign that generated approximately $800K new revenue in the first

year. Also, I collaborated in producing the Agency's first Education Expo

at the Denver Convention Center and grew revenue share by 11% YOY. I was

highly productive in using new media to prospect and convert sales leads.

$3.3 million annual sales.

Account Executive - Retail

New Business Development advertising executive for two newspapers (Denver

Post & Rocky Mtn News entered into a Joint Operating Agreement). Highly

successful at prospecting new accounts and closing the sales cycle.

Achieved sales goals for over 24 months consecutively. A lot of the

success was achieved due to teamwork creating, closing and implementing

new advertising campaigns. $2.4 million annual sales

Account Executive - Retail

Territory Retail advertising - managed between 40-50 active accounts -

generated approximately $1.9 million annually. Specialized in creating

new category targeted projects.

Continuing Education

Presentation Building Skills; Building Solutions Course;

Digital First Media Knowledge Network - web based classes - sales skills

& product knowledge

Media News Group - Internet Marketing training: SEO, SEM & Behavioral

targeting, Relationals training (CRM), Internet products training,

Enterprise systems training (ATEX), ADMARC systems training, Symposium

phones systems (Call Parrot tracking), Professional Selling Skills

Application Iⅈ Agreement & Negotiation Training; Advanced Prospecting

Skills II; Selling Skills I (Landy Chase); Management Training - Building

Trust; Ad Sales Training - Competitive Media (Paragon Media);

Management Training - Team Coaching; Competitive Media Selling;

Professional Selling Skills; Guerrilla Negotiating Training; Excellence

Training.

Formal Education

Associate of Applied Science in Business and Marketing

Professional Achievements

Awarded Denver Newspaper Agency Sales Excellence Award 2002, 2003,

2005, & 2007

Awarded Denver Newspaper Agency Excellence Award for the Education Power

Campaign 2001

Awarded Rocky Mountain News Inside Sales Person of the Year 1999 & 2000

Annual - Performance Sales Contest - Rocky Mountain News 1995

Sales Support Person of the Year 1994

Awarded Various Trips and Prizes for performance

Community Involvement

Hispanic Chamber of Commerce

Metropolitan Mayors & Commissioners Youth Award - scholarship committee

member

Colorado Private School Association

Denver Post Community Volunteer Program

School District 50 Superintendents Committee

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