Brian K. Jones
Grand Rapids, MI 49503
Summary
Senior executive with 20+ experience ranging from local markets to global outreach. Worked
extensively with companies experiencing significant growth or facing restructuring. Bottom-line
focused with established history of growing markets, controlling costs and professional staff
development.
• Profit & Loss Accountability • Operations Management
• Strategic Planning • Mergers & Acquisitions
• Sales & Marketing Management • New Business Development
• Joint Ventures • Lean Operations
• International Experience • Budgeting
• Key Account Management • Contract Negotiations
Experience
Baker College
Campus Director - Zeeland, MI
Faculty, School of Business - Cadillac, MI 2010 - Present
• Establishment of a new campus with programs in business, transportation and logistics.
• Development of a Business Innovation Center that encompasses an incubator, campus
managed business and creation of a new academic curriculum to provide life-relevant skills.
Work with students to conduct market research, create marketing plans, feasibility studies,
annual budgets and sales presentations for business professionals. Contracted consultant to
regional organizations for strategic planning, lean processes and staff development.
Newgate, Inc. Cadillac, MI
Consultant 2005 – 2011
• Worked with companies preparing for significant business transformation. These included
reorganization, strategy development, profitability analysis, competitive analysis and new
business development.
• Visit facilities, meet with management, evaluate current strategic plans and personnel.
Creation of budgets, sales and marketing plans to meet customer needs. Establishment of
new business, operations and financial milestones.
Piranha Hose Products, Inc. High-pressure thermoplastic hose manufacturer Cadillac, MI
President and Sales Director 2001 – 2005
• Acquired the company with two partners in 2001. Expanded operation from sixteen
employees in 2001, to over one hundred by 2005, with sales in excess of $13 million.
Achieved an average annual sales growth of over 20% through increased market penetration,
new product development and creation of a distribution partnership. Direct responsibility for
key account and sales representative management, contract negotiations and financial
management. Developed all long-term strategic plans, budgets, forecasts and capital
timelines for company.
• Constructed a new 40,000 square foot manufacturing facility.
• Acquired by Kuriyama, Inc., in 2005.
Avon Rubber, Inc. Cadillac and Troy, MI
Managing Director, Technical Products Division North America 1993 – 2001
• Responsible for developing over $60 million sales, 500 employees, and P&L responsibility
for operations in Michigan, Massachusetts, New Jersey, Wisconsin and Mississippi.
Additional warehousing and distribution in California. Business grew from a single site with
less than $10 million when first established.
• Responsible for all global sales, North American operations, cost analysis, pricing, marketing
and distribution for dairy and defense products which included Europe, Scandinavia, South
America and Australia. Customer base included automotive tier one, industrial, defense,
agricultural and commercial markets. Utilized direct sales staff, distribution and
manufacturing representatives to exceed revenue goals.
• Responsible for all major reorganizations, acquisitions and divestitures in North American.
Board member for international joint venture.
Director of Marketing 1992 – 1993
Sales Manager, Automotive 1990 – 1992
Materials Manager 1988 – 1990
Inside Sales Manager 1986 – 1988
Education
University of Michigan
Ann Arbor, MI
Graduate Certificate, Lean Operations, May 2000
• One hundred and twenty hours of in-class training from the College of Engineering
University of Michigan
Ann Arbor, MI
MLS Interdisciplinary Studies, concentrations Economics and Business, May 1993
Ferris State University
Big Rapids, MI
Bachelor of Science, Marketing and Management, May 1983
Community Leadership and Activities
• President of Cadillac Development Fund
• Board member of the Cadillac Community Foundation
• Board member of the Cadillac Area Chamber of Commerce
• Freelance writer and public speaker
• Radio and television broadcasting