Sales Manager

JESSIE LEMA

**-** **** ****** . *******, NY ***** .

917-***-**** . **********@*******.***

EXPERIENCE

The Harry Fox Agency, Account Executive, Business Development

**** - ****

. Present and sell licensing and administration products and

services to current and prospective

customers.

. Close sales; meeting or exceeding sales goals and objectives.

. Develop and manage a sales pipeline and report on sales

activity directly to the VP, Strategy &

Business Development.

. Prepare written presentations, reports, and price quotations.

. Follow up on referrals and new leads resulting after field

activity.

. Establish strong rapport in key verticals including but not

limited to record labels, digital distributors,

technology providers, and those in the licensing and royalty

distribution markets.

. Manage, cultivate and leverage customer relationships.

. Work with company-provided leads and generate leads through

personal relationships, conference

attendance, cold calling, networking, news, press and due

diligence efforts.

. Become a subject matter expert regarding HFA's suite of

services and capabilities.

. Promote services and increase awareness of HFA at industry

events.

. Keep abreast of competition, competitive issues and products.

. Communicate new service opportunities, market feedback, or

information collected during field activity

to the Business Development department.

. Participate in Business Development department meetings,

pricing strategy meetings and relevant

operational meetings.

. Provide training to new sales employees.

The Harry Fox Agency, Licensing Agent/Business Development for Latin

Market 2009 - 2012

. Processed all physical and digital license requests (statutory, reduction

rate and control composition)

. Organized and tracked incoming license requests and created cross

reference licenses to License &

Revenue Tracking system for assisting in the Collection process

. Set up new Licensee accounts allowing them to use our online HFA Online

Licensing Tool(s)

. Updated and or modified information for current Licensees

. Handled Licensee inquiries via phone and e-mail within a 24hr period

. Participated and performed research for our Latin publisher affiliation

list

. Handled all onboarding process for new Latin clients

. Established an Outreach program for potential Latin clients - Explain

Value Proposition and Benefits

to new clients

. Attended Music Industry Events representing HFA and brining new

opportunities to the Agency

Louis Vuitton, Cartier, Jose Cuervo / Executive Assistant

2007 - 2009

. Arranged, confirmed and managed detailed calendar's for Executives

. Managed all call volume or emails for all Executives that I supported,

along with handling difficult conversations.

. Performed general tasks including, but not limited to, preparing

correspondence, file organization, research requested information,

archiving, preparing pre-meeting materials for review

. Prepared all travel and expense reports on a timely basis

. Performed other related projects and duties as assigned

Jessie Lema page

2

Warner Music Group, Regional Sales Manager / Domestic and International

Music 2004 - 2007

. Developed and rolled out marketing plans to exploit sales

opportunities to and to leverage WEA's music and video profile in

music retail

. Developed and implemented promotional events with retail accounts to

maximize rental, sell-thru and alternative channel sales

. Managed P&L responsibility, which included limiting reorders and

analyzing Regional sales data to re-direct sales force efforts

. Planned and executed co-op advertising and positioning as relates to

music retail

. Liaised with record labels to manage accounts, reduce returns and stay

within confines of budget

Broadcast Music Incorporated, Associate Director / Latin Music

2000 - 2003

. Established and maintained relationships with Latin songwriters,

publishers and record labels

. Created and negotiated sponsorship proposals for various domestic and

international BMI events

. Coordinated and participated in special events, conferences and

showcases, serving as BMI liaison with the Latin music community

. Coordinated and Implemented BMI's Annual Latin Awards ceremony

. Conducted research using a variety of resources including internal

databases, the internet and third party sources

. Executed all administrative and creative functions

Palm Pictures/RykoLatino, Product Manager

1999 - 2000

. Created, oversaw and updated Marketing Budgets

. Designed Marketing Plans for all RykoLatino artists

. Managed independents (publicist, radio promoters and vendors)

. Supervised photo and video shoots

. Oversaw artwork for CD covers and promotional tools (posters,

postcards, T-shirts and hats)

. Oversaw compilation of label copy information

. Assisted in label copy translations

. Wrote text for Ads

FREELANCE EXPERIENCE

The Vidal Partnership, In-House Public Relations Consultant

2004

. Designed and implemented client presentations

. Provided input and strategies on Public Relations plans

. Coordinated all phases of Public Relations program for the clients

. Implemented Public Relations methods for the clients: media

relations, special events and community outreach

. Liaison between the agency and client to ensure that projects met

deadline, budget and client's expectations

Hispanic Information Telecommunications Network, Community Relations

Consultant 2009

. Executed marketing programs that encouraged Latin oriented Non-Profit

Organizations to implement and host educational workshops, health,

Census, GED, etc)

. Worked with Cross-Functional teams (Sales, Business Development,

Programming, etc)

. Oversee non-profit and the community feedback for different programs.

. Maintained Sales Force database with any developments and/or

engagements and communications plan

. Translated all correspondence sent to Non-Profit Organization

Nationwide

Jessie Lema page

3

EDUCATION

New York Institute of Technology

Master of Science in Communications

Bachelor of Science in Advertising Management

SKILLS Hardware: IBM and MAC

Software: Microsoft: Word, Excel, Access and Power

Point, AS400 Systems & SalesForce Systems

LANGUAGES Fluent in Spanish and English

AWARDS 2002 Most Outstanding Latinas in New York

Latin Academy of Recording Arts & Sciences Latin Advisory

Contact this candidate