Benjamin Aaron Fletcher
Charlotte, NC ********.*********@*****.*** 704-***-****
Customer-focused and solutions-based sales professional, possessing a Bachelor of Applied Science
degree and extensive experience in both business to business (B2B) and business to consumer (B2C)
sales within diverse industry sectors. Proficient in driving strategic growth through the implementation of
innovative sales and marketing initiatives. Strong interpersonal skills with a proven ability to build rapport
and utilize consultative sales methodologies to overcome objections and negotiate com petitive pricing
agreements. Demonstrated success in generating new business and expanding existing accounts within
competitive markets, performing at levels that consistently exceed business objectives and sales goals.
KEY SKILLS
Pipeline Management Contract Negotiations Market/Trend Analysis Consultative Sales
Territory Development Relationship Building Client Needs Analysis Techniques Closing Techniques
Competitive Pricing Techniques Inventory Management
Loans & Lines Of Credit / Negotiation Skills
B.S. – Food & Beverage Management A.A. – Culinary Arts
Johnson & Wales University Johnson & Wales University
PROFESSIONAL EXPERIENCE
Territory Sales Manager 2011 – Present
NuCo2, Charlotte, NC
Manage all aspects of a large sales territory in North and South Carolina.
HIGHLIGHTED Coordinate sales scheduling, installations and account management, and
ACCOMPLISHMENTS interface with the corporate office and depot staff to streamline work flow for
four depots across the territory.
Certified by Anheuser Busch at the
Center For Quality Draft Execute territory development strategy and manage relationships with key
Excellence which gives me accounts; providing customer support while motivating sales professionals
valuable insight in the dynamics of towards the achievement of sales and net profit goals.
draft beer and how to trouble
Analyze market trends and target regional opportunities for account growth.
shoot issues and provide
Negotiate contracts that include profitable pricing structures with options for
knowledgeable feedback.
modifications that address potential market changes.
Draft sales proposals, prepare quotes, and deliver presentations for client
Developed workflow training
representatives at diverse levels, negotiating profitable pricing structures
material for new systems and
and competitive service level agreements (SLAs) with flexible modifications
procedures for peers to assist in
that address business fluctuations.
Excel reporting,
Build and maintain relationships with field sales organizations to develop a
networking pipeline. Delivered product presentations at networking events,
distribution houses, and sales training facilities.
Expand new customer acquisition and grow existing accounts by identifying
consultative-based solutions to client issues, and collaborating with internal
teams to market value added services, and improve competitive positioning.
Track Key Performance Indicators, e.g. client interactions, appointm ents,
presentations, territory growth and retention. Leverage business analytics to
establish procedures for leads, pipelines, and prospecting activities.
Benjamin Fletcher
********.*********@*****.*** 704-***-**** Page 2
Sales Manager Assistant Store Manager Retail Sales Associate 2005 – 2011
T-Mobile USA, Charlotte, NC
Sales Manager 2009 – 2011
HIGHLIGHTED
ACCOMPLISHMENTS Oversaw daily retail operations; enforcing sound merchandising and
loss control strategies, implementing corporate policies, promotions
Managed a high volume but low
and programs, and driving service, productivity and P&L results.
production store to a 18% increase
year over year in new customer Served as interim Division Manager (DM) working with Regional Vice
growth and $380,000 in monthly President (RVP) to plan budgets and forecasts, develop Strength,
revenue production W eakness, Opportunity, Threat (SWOT) analysis for the market and
provide channel management duties.
Managed voice of customer
Monitored sales figures against forecasts, identifying market trends
satisfaction scores from a 84% in
and utilizing financial reports to maximize sales and gross margins.
July to 98% in less than six months
Implemented corporate sales and merchandising programs; directing
store teams in meeting sales goals and reducing operating costs.
Budgeted Profit/Loss processes
within a 3% budget margin Planned and adjusted weekly schedules to ensure staffing coverage
including labor, inventory, and during store hours. Coordinated work assignments; maximizing staff
expense management. performance through goal setting, training and encouragement.
Launched employee recognition programs that rewarded superior
Promoted in seven months to a
performance, and initiated progressive disciplinary actions to support
high volume retail store
performance improvements or terminations when necessary.
Assistant Store Manager 2008 – 2009
Drove sales performance through implementing best practices and
skills training, providing daily feedback, and facilitating one-on-one
and on the spot coaching. Assisted in training two VP’s and COO in
T-Mobile sales processes and retail store operations at point of hire.
Managed Profit & Loss (P&L), ensuring strategic planning, business
development, and operational stability. Developed and implemented
Standard Operating Procedures; improving underperforming areas
such as profit margins, expenses reduction, and productivity.
Implemented Quality Assurance (QA) practices; ensuring customer
satisfaction through executing surveys programs and initiated follow-
up procedures to drive repeat business and referrals.
Monitored inventory levels and implemented tracking processes to
ensure product availability. Created partnerships between stores that
facilitated inventory trading to guarantee customer satisfaction.
Retail Sales Associate 2005 – 2008
Greeted customers, recommending and helping to locate or obtain
merchandise based upon the customer’s interest. Computed sales
prices, total purchases and processed cash or credit payment.
ADDITIONAL EXPERIENCE
Retail Sales Associate 2002 – 2005
Christiansburg, VA