Manager Development
Resume:
STEVEN D. RANCK
Lewisburg, PA 17837
******@*******.***
http://www.linkedin.com/in/stevendranck
OBJECTIVE: To obtain an executive position in strategy or
business development to help chart the future of a growing
organization.
WORK EXPERIENCE:
Brodart Company, Supplies & Furnishings Division, McElhattan, PA
2012
Product Marketing Manager
. Provide leadership & direction for product management
department
. Define product strategy & roadmap
. Research & evaluate customer needs, insights & new product
opportunities
. Manage new product development, including 2 new product
lines
. Established value pricing strategy & implemented new
pricing tools
. Developed and implemented a sales analysis process
. Implemented new vendor management process
Textron Lycoming, Williamsport, PA
2004-2011
Product Manager, New Product Development
. Managed team in the development & launch of global service
center network to support of new product launches
. Prepared business & market assessments & plans in support
of new product development
. Innovation Award recipient for creation of New Product
Development Business Forecasting Tool
. Key participant in annual company strategic planning, China
strategy, & multiple business acquisition plans.
. Managed company's global brand & advertising plan, budget &
agency relationship.
Keystone Care Physical Therapy, Milton, PA
2002-2004
Marketing Director
. Developed marketing plan & materials for multi-faceted
market.
. Managed expansion into new, larger location.
. Achieved 50% increase in patient activity within 6 months.
. Obtained credentialing for major health insurance provider.
Bucknell Small Business Development Center, Lewisburg, PA
1998-2002
Business Analyst
. Assisted entrepreneurs develop strategies to fund, create
or expand their businesses.
. Co-developed the center's nationally recognized new product
development system.
. Created & implemented a 3-year phased student assistant
program.
. Served on multiple county & chamber marketing & development
committees.
. Prepared & presented seminars & workshops for the small
business community.
EDUCATION: Bucknell University, Lewisburg, PA
M.S.B.A. Business Management
Bloomsburg University, Bloomsburg, PA
B.S. Business Administration / Marketing
ADDITIONAL:
. Six Sigma Lean Green Belt
. Chairman, Kelly Township Board of Supervisors, Lewisburg,
PA 1992-2005
. Environmental Committee, General Aviation Manufacturers
Assoc. 2008-2011
. Advisory Board of the Susquehanna Council Boy Scouts of
America - Member
. Life member of the National Eagle Scout Association.
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