Sales Manager

SONNY ROSALES

Sales & Marketing Manager with **+ years of experience in Key Account Cultivation and Acquisition, Relationship Development and Management, Marketing Campaign Development and Implementation, and Sales and Operations Management.

ABILITIES

* Extensive Inside/Outside sales and Sales Management experience

* Natural talent for business/relationship development and key account acquisitions

* Proven success in the communication and selling of tangible and intangible products

* Considerable marketing campaign development experience

* Formal education in Engineering Management

* Exceptional speaking and presentation skills

* Excellent managerial and interpersonal communication skills

* Experienced in event planning, event coordination, and trade shows

* Fluent in Spanish

EXPERIENCE

Confidential, Rancho Cucamonga, CA 2010 – Present

Director of Sales & Marketing / Director of Operations

* Manage the Sales, Marketing and Operations of a specialty (manufacturing) recruiting firm

* Since Q1 of 2011, increased new-customer acquisitions by over 150%, effectively tripling the firm’s book of clients and increasing overall sales by 85%, over a 2 year period (2011 – 2013)

* Implemented new SOP’s for the Sales and Marketing departments; focusing on key client acquisition, opportunity identification, prospect qualification, market-share expansion/development and brand visibility

* Personally cultivate, manage, and follow up on leads for new “key accounts”

* Personally meet with CEO’s, Directors of Operations, HR Managers, and the like, to present tailor-made solutions for their respective needs

* Consistently keep a Production Ratio of under 30%

Merrill Lynch, Ontario, CA 2005 – 2010

Financial Advisor / Office Sales Manager

* Personally developed, raised and managed a portfolio of $102 million in assets and liabilities

* Built a book of business of over 250 high-net-worth clients – from scratch

* Cultivated, managed, and followed up on leads for new prospective clients

* Communicated with high-level executives, business owners, and community leaders regularly

* Provided sales training to all new Financial Advisors in the region.

* Coordinated and spoke at seminars (both large and small groups) on economic conditions, market trends, and future expectations

* Represented Merrill Lynch Western Division in conferences, trade shows, committees, and events

Morgan Stanley, Ontario, CA 2003 – 2005

Marketing Specialist

* Marketing Specialist to the Country’s leading female Wealth Advisor

* Created and implemented marketing strategies aimed at specific demographics and niche groups

* Led Southern California in new client acquisitions in 2004 and 2005

* Represented the Morgan Stanley Southern California region in industry conferences and events

SONNY ROSALES

(Continued)

United States Marine Corps, Iwakuni, Japan 1995 – 2000

Military Intelligence Analyst (0231) / Operation Logistics Officer

* Managed the training operations of a Military Intelligence Battalion

* Trained first and second year Marines in their respective Intelligence specialties

* Directly supervised up to 18 U.S. Marines and Department of Defense civilians

* Honorably Discharged with various Meritorious Awards and Letters of Commendation

EDUCATION

Bachelor of Science in Engineering Management 2010 – 2013

Arizona State University, Ira A. Fulton School of Engineering, Tempe, AZ

* Concentration in Industrial Engineering

Associate of Science in Business Administration 2001 – 2004

Associate of Arts in Communications

Chaffey College, Rancho Cucamonga, CA

US Marine Corp School of Leadership and Management 1999 – 2000

Camp Pendleton, Oceanside, CA

US Marine Corp School of Military Intelligence 1996 – 1997

Dam Neck, VA

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