Account manager

Location:

London, United Kingdom

Posted:

December 20, 2013

Contact this candidate

Resume:

* ******* ** ********* ** Avin’s experience with the Account Manager role

1. Launched innovative marketing product and won FTSE 250 client

Avin: Built a start-up business in internet marketing analytics technology and gained UK & Ireland clients including several

fashion retailers, one from FTSE 250 group, as well as one of the Top 300 Website in the UK.

2. Determine growth opportunities for clients

Avin: Through my start-up business, I have determined sales growth opportunities for our FTSE 250 internet retailer client

in social content such as Facebook, Twitter & Pinterest.

3. Winning & Managing clients (including one from FTSE)

Avin: Through my start-up business, I work closely with our UK & international clients in using our social content ROI

conversions analytics software to track the impact of ROI conversions driven by social content, providing insights and

suggestions on how to improve.

4. Proven success in online & performance focused environment with enterprise clients facing experience

Avin: I had success in winning UK & Ireland clients including one from FTSE 250 group, as well as one of the Top 300

Website in the UK. Our software has helped them to quantify effective social content with positive ROI sales conversions.

5. Building & maintaining relationships with agencies, stakeholders & strategic technology partners

Avin: Successful record in building & winning relationships with clients, institutional & private investors, strategic

technology partners, digital agencies etc.

6. Enjoy working with internet technology

Avin: I have established my own funded internet technology start-up, along the way fostering good relationships with other

technology companies, both UK and international.

7. Conducting meeting with multiple stakeholder & prepare engaging presentation

Avin: Success in high level pitching to secure £100k funding from Unilever Ventures, Bauer Media Group, Creative England

& Ingenious.

8. Assisting clients with technology implementations

Avin: Experience in working with in house developers in integration with various parties such as enterprise clients’ e-

commerce platform, Facebook & Twitter API integration, & other third party technology partner integrations.

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9. Networking & events

Avin: Regular attendee of various business, tech & marketing events. Invited as speaker at the “Big Data Show” &

Manchester Universities. Featured in Media Week, BBC, Figaro Digital etc.

Managed to meet, network, follow up & close a FTSE 250 client through a networking event.

Avin Wong

email: ***********@*****.***

mobile: 077********

Summary

Tri-lingual individual with experience in raising investment funding to launch innovative digital software

product with proven experience in winning & managing UK & international clients including one from

FTSE, forging strategic partnerships with several technology partners.

Avin has been featured in Media Week, Manchester Evening News, Figaro Digital, Retail-Systems.com,

TheBusinessDesk.com. His social media ROI marketing articles have been published on The Marketer (The

Magazine of The Chartered Institute of Marketing), UTalkMarketing & eSeller.

He was also invited to speak at The Big Data Show, Conversion Thursday & Manchester Metropolitan

University.

Other stories

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Oct 2013 - Leading WhichSocial to become one of the winning trio as part of TradeDoubler incubator

programme.

Feb 2013 - Leading WhichSocial to become the winner of Collider investment in receiving £100,000 through a

group of brands inc. Unilever Ventures, Bauer Consumer Media, Ingenious, Creative England etc.

http://whi.so/z4M5E

Experience

Founder at WhichSocial.com

May 2012 - Nov 2013 (1 year 6 months)

Most ROI driven companies have challenges in quantifying & optimising social media ROI.

WhichSocial is a social media ROI analytics software focusing on quantifying the impact on ROI conversions

driven by social media content from Facebook, Twitter & Pinterest.

We are currently working with several UK & international ROI driven companies & retailers including one

from FTSE 250 group, as well as one of the Top 300 Website in the UK.

Founder at ReviewsData.com

August 2011 - July 2012 (1 year)

ReviewsData is a software specialising in quantifying the impact of sales driven from reviews. The technology

eventually backed by institutional & angel investors and evolved into WhichSocial.com

Sales & Marketing at BestSoftwareIndex.com & SoftwareSmartComparison.com

July 2010 - August 2011 (1 year 2 months)

BestSoftwareIndex.com is a software recommendation website.

Project Engineer at AECOM

February 2007 - June 2009 (2 years 5 months)

Completes engineering projects by understanding client needs, providing solutions and managing multi-

disciplinary project elements.

Project Engineer at Tyco

July 2001 - February 2007 (5 years 8 months)

understanding client needs, providing solutions and managing

Completes engineering projects by multi-

disciplinary project elements.

Honors and Awards

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Guest speaker at Conversion Thursday event

Conversion Thursday

November 2013

Conversion Thursday is an inspiring and exciting event with presentations from top speakers that centres

around online conversion and web optimisation.

Avin was invited to speak on the impact of sales/conversions driven by social content from Facebook, Twitter

& Pinterest.

One of the winning trio as part of The Zoo Project

The Zoo Project (TradeDoubler e-commerce venture)

October 2013

Selected through a panel of ‘dragons’, made up of marketing and business experts from some of the UK’s top

companies, including Tesco and British Gas.

As well as scoring access to Tradedoubler’s performance marketing experts, winners also gain access to

major brand advertisers and partners and benefit from networking opportunities with other Zoo Project

companies and industry entrepreneurs.

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Guest speaker at The Big Data Show in London on the subject of "How internet retailers can measure &

increase social media ROI through Big Data predictive modelling"

Internetworld.co.uk

April 2013

Avin and Dr Robert were invited to cover the following key points:

- How to measure social media ROI

- How to use social media ROI software to measure and relate effective social marketing to sales

- How to increase social media ROI through Big Data predictive modelling

- How to use big data to understand purchases related to emotions and trigger repetitive sales

One of the winning start-ups receiving £100,000 investment

Collider12 & Creative England

February 2013

WhichSocial.com is one of the winning start-ups receiving £100,000 investment through Collider12.

Collider12 is an accelerator programme to support B2Brands start-ups that are developing technologies

and products to help brands engage with their consumers.

The programme will feature 10 companies selected from a panel including executives from Unilever, William

Hill, BBC Worldwide and CBS Outdoor, taking part in a 13-week mentoring scheme and receiving £100,000

investment each.

Guest speaker at Digital Business Course at Manchester Metropolitan University

MMU

March 2013

Invited as a guest speaker at the Digital Business Course at Manchester Metropolitan University (MMU)

New Direction Guest Panel at MMU Centre for Enterprise

MMU Centre for Enterprise

June 2013

Invited as a guest panel at the Centre for Enterprise event (New Direction) at Manchester Metropolitan

University

(MMU)

Publications

Pinterest - Everything you need to know about selling on Pinterest

eSellermedia September 2012

Authors: Avin Wong, Laura Louise Brown, David Brint, Meredith Oliver

"Enlightened brands and ecommerce professionals are increasing using Pinterest to test new product lines"

Will analytics tools reshape retailers’ marketing campaigns?

UTalkMarketing.com September 2012

Authors: Avin Wong

"In today’s whirlwind of social media, apps and business intelligence systems, analytics tools are fast

becoming the go-to solution for digital marketers looking to make sense of gross amounts of information."

Pin it to win it? How Marketers can use Pinterest

The Marketer (Magazine of The Chartered Institute of Marketing) November 5, 2012

Authors: Avin Wong

Pinterest is the third largest social networking site after Facebook and Twitter. But marketers have been

struggling to spot its marketing potential. MD at WhichSocial.com Avin Wong explains why Pinterest is not

just about cakes and dresses anymore but a part of marketers’ social media toolkit.

Data Overload

Retail-Systems.co.uk November 15, 2012

Authors: Avin Wong, Glynn Davis

“Marketers might be creative but when it comes to number crunching they are not naturals. It’s not their

instinct. The future job market [in this area] might be more about employing data scientists,” suggests Wong.

Making the most of Pinterest

Direct Commerce Magazine January 4, 2013

Authors: Avin Wong

"Many retailers are experiencing a surge of traffic from the social pinning website, but can they turn those

browsers into buyers?"

Featured in Media Week

Media Week March 27, 2013

Authors: Avin Wong

Collider12, the UK's start-up accelerator for companies focused on building brands, has announced the first

wave of social, mobile and data companies to join its programme.

They include Addico, the content discovery platform; Locomizer, the location-based marketing start-up and

WhichSocial, a social media measurement start-up and six others.

How Can Marketers Use Pinterest Analytics Tools to Their Best Advantage?

Figaro Digital October 1, 2012

Authors: Avin Wong

Digital marketers know about Pinterest – but do they know how to use it to its full advantage? Avin Wong

from new social media marketing analytics platform WhichSocial.com discusses the rise of analytics and

their potential to unlock successful marketing campaigns

Languages

English