Sales Marketing

Laura Guenther

** * ******** #* *******, WI ***** Relocation to San Francisco area planned in February

Phone: 920-***-**** Email: ***********@*****.***

SUMMARY & OBJECTIVE

An innovative, organized, highly motivated individual with demonstrated success managing consumer-focused marketing

programs, and completing multiple assignments within established deadlines in a fast-paced environment, I am looking to

obtain a challenging leadership position with an organization that will utilize my skills to benefit mutual growth.

WORK EXPERIENCE

Gilson, Inc. Middleton, WI

Senior Marketing Specialist January 2013 – Present

• Conception, development and execution of demand and lead generation marketing campaigns including direct

and email marketing, promotions, landing pages, SEO, and support materials that align with business initiatives

• Monitor and analyze effectiveness of all communications activities and outbound programs, including A/B testing

for email campaigns, web content and social media involvement

• Implementation and management of cloud applications/tools to support sales & marketing initiatives, including

marketing automation and demand gen tools (Marketo, Google Adwords), and sales quoting tools improvement

• Writing, editing and designing of inbound marketing content including emails, web and landing pages, brochures,

social media, etc. – part of multi-touch creative campaigns

• Provide strategic planning assistance to Sales Management, including helping to identify market opportunities and

develop corresponding go-to-market plan

• Support of US marketing efforts within multi-channel sales environment and across multiple distribution channels

Marketing Specialist May 2011 – January 2013

• Support of sales team of 30+ across the country at any stage of the sales process

• Assistance with the maintenance of company-wide CRM, improving upon best practices and ensuring good data

hygiene for best campaign performance

• Improvement of monthly analysis of key marketing initiatives to assess the performance of marketing campaigns

in order to gain insight on ROI

• Management of media/advertising budget of over $500K and Marketing budget exceeding $1M; dictating all

media placement/design and leading company transition into digital advertising

• Integral part of lead generation improvement of over 900% through improved media placement, direct mailings

and social media

• Control of all aspects of trade show events (attendees ranging from 150-20,000 per event) including structure,

demonstrations, contract negotiations, staffing, promotional giveaways, etc., often managing multiple shows at the

same time; consistently came in under budget

• Coordination of marketing efforts with external suppliers (graphic/marketing agencies, printers, mail-houses, etc.)

Supaluck School Suphanburi, Thailand

Intensive ESL Teacher – Kindergarten & Primary 6 May 2010 – March 2011

• Set up classroom meetings and events to help parents become more involved and build rapport within community

• Ensured a comfortable learning experience for students; implemented one-on-one instruction for non-English

speaking students and adults

• Learned conversational Thai and honed in on my verbal and non-verbal communication skills

• Lead courses focusing on Reading Comprehension, Listening Skills, Writing and Speaking

• Implemented new discipline system to be used for years resulting in an increase of student completion of tasks

• Increased flexibility, independence, and negotiation skills

T. Wall Properties Middleton, WI

Marketing Intern/Assistant and Sales and Leasing Coordinator May 2008 – April 2010

• Supported Sales & Marketing team through creation of sales collateral, advertising, direct marketing and lease

proposal booklets

• Completed a strong, visible social media plan using Twitter, LinkedIn, Facebook, CEO blog, etc.

• Managed complex prospect database/CRM system and implemented new procedures making it a more valuable

research tool company wide

• Composed new layout for company website to include a green link in order to educate potential clients of the

company’s green features; tracked web page traffic; responsible for website updates

• Planned, budgeted, and hosted large corporate events including annual investor meetings (over 250 people),

broker networking functions, and ground breaking/open house events

• Acquired, analyzed and interpreted consumer and market information to optimize value for brokers

• Assisted in creation and management of department budget of over $120,000 positioning advertising/marketing

spending

• Collaborated closely with Sales team; led weekly sales meetings to evaluate quarterly and individual goals

• Contributed to the response to and research for RFP’s & RFQ’s

EDUCATION

University of Wisconsin – Madison Madison, WI

September 2005 – December 2009

Bachelor of Business Administration, Marketing, GPA 3.5/4.0

Certificate in Spanish Studies

Dean’s List – Fall 2005

UW Real Estate Club (4 Semesters)

Business Action for Sustainable Enterprise, B.A.S.E. (6 Semesters)

Universidad de Sevilla Sevilla, Spain

April 2007 – December 2007

American TESOL Institute Phuket, Thailand

April 2010

Intense 3-week teaching course

Internationally recognized TEFL certificate, with a practical emphasis on teaching skills, cultural training, language

awareness, phonology and classroom management

SKILLS & QUALIFICATIONS

Media Purchasing & Placement Content Marketing Graphic Design Copy Writing & Editing Event Coordination

Website Management CRM Database Management Direct & Email Marketing Marketing Promotions Social Media

Marketing Strategy & Implementation Database Experience: ACT!, Salesforce.com Computer Skills: Outlook, MS

Office, Adobe CS (InDesign, Photoshop, Illustrator) HTML exposure

REFERENCES

References are available upon request.

Contact this candidate