Project Manager Marketing

Mari Copéré

International Brand, Marketing, Communications and Advertising Manager - seeking new Challenges!

****.******@*****.***

Summary

Driven by international challenges, I am actively looking for a full-time position in the Silicon Valley / San

Francisco Bay Area where I can leverage on my analytical & communication skills, creative insights and savvy

mindset, and bring a strong value.

Highlights:

- 10-year experience as Project Manager in high-profile global roles at Hitachi headquarters and business

groups.

- Deep expertise in global brand management, marketing strategies, licensing and their worldwide

implementations.

- Long-standing involvement across multiple B2B industries and B2C product fields.

- Strong analytical skills coupled with sharp decision-making and creative thinking across engineering,

marketing and product groups.

- Bi-cultural background with track record of successfully driving complex projects and teams in Japanese and

English.

- L2-visa holder, with full employment & work authorization (EAD) in USA.

Skills & Expertise

Brand Management

Corporate Branding

Corporate Communications

Project Management

Advertising

Market Planning

Marketing

Public Relations

International Project Management

Japanese market

Japanese

Brand Awareness

Trademarks

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Brand Evolution

Brand Licensing

Advertising Agency

Corporate Social Responsibility

Product Marketing

Identity Guidelines

Negotiation

Usability

Global Operations

B2B

High-Tech Industry

B2C marketing

In-store Marketing

Campaign Management

Competitive Analysis

Strategic Planning

Business Development

Consumer Insight

Marketing Analytics

Digital Strategy

SQL

Business Intelligence

Market Research

Social Media

Web Design

Web Development

Web Analytics

Microsoft Excel

PowerPoint

Photoshop

Microsoft Word

Survey Research

Marketing Strategy

Cross-functional Team Leadership

Experience

Marketing, Communications & Brand Manager at actively seeking new challenges!

September 2013 - Present (4 months)

I look forward to embracing an exciting, creative and inspiring role, which can build upon my broad

operational and strategic background.

In particular, my strong skill-set spanning the whole spectrum of marketing, branding, communications,

public relations, Corporate Social Responsibility and front-line B2B/B2C product & PR campaign

management can bring a strong impact in fast-paced environments.

Assistant Manager, Corporate Brand & Communications at Hitachi, Ltd.

April 2011 - August 2013 (2 years 5 months)

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Oversaw and held responsibility of the harmonized licensed usage of the Hitachi brand from over 1000

subsidiaries worldwide.

Optimized and shared best practices among marketing. Intellectual Property, Web and other corporate teams

to streamline the branding process for newly-established Hitachi affiliates or Joint Ventures.

Managed licensing framework and implemented royalty contracts for trademarks, logo and visual identity.

Increased the overall strategic value of the Hitachi brand by creating visual identity guidelines and enforced

them across the organization.

Conducted international brand surveys and benchmarked the positioning of Hitachi brand within the

competitive landscape.

Promoted best usage practices through recommendations and action plan proposals to multiple marketing

groups.

Defined the geographic priorities and corporate communication outreach activities to optimize the

re-investment of brand royalty incomes.

Unified inputs from regional subsidiaries, marketing, CSR, PR and planning divisions to create mid-term plan

for senior management at HQ.

Product Advertising Specialist at Hitachi Appliances, Inc.

September 2009 - March 2011 (1 year 7 months)

Negotiated with advertising agencies and design studios to overhaul marketing materials for new home

appliance products.

Defined the creative pitch and marketing plan for Web, TV, print and in-store promotion of vacuum cleaners

and washing machines.

Analyzed the viewing and usage patterns of product website and overhauled its entire design to optimize

click-rate and audience KPIs.

Overhauled product promotion plan in close collaboration with engineering, marketing and sales divisions.

Project Manager, Corporate Brand & Communications at Hitachi, Ltd.

June 2004 - August 2009 (5 years 3 months)

Identified target customers and implemented priorities for multiple branding campaigns in India and Western

Europe.

Managed Hitachi’s worldwide award program to catalyze the brand’s empowerment and advocacy across

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employees and stakeholders.

Integrated inputs from multiple business groups and regional entities for the preparation of Hitachi’s annual

and CSR reports.

Took ownership of the promotion, news releases and press conferences of Hitachi’s high-tech devices such as

sensors and chipsets.

Strengthened Hitachi’s CSR activities by promoting the company’s values through an internship program to

over 100 high-schools in Japan.

System Engineer at Hitachi, Ltd.

February 2003 - March 2004 (1 year 2 months)

Supported the overall project management of the design and development of an IT payroll calculation system.

Oversaw task allocation, budgeting and deliverables together with a 3rd-party outsourcing provider (over 35

engineers).

Developed the front-end navigation interface, software design (Java/HTML) and prototype as a re-usable and

modular component.

Languages

English (Native or bilingual proficiency)

Japanese (Native or bilingual proficiency)

French (Elementary proficiency)

Education

Boston University

Bachelor of Arts (B.A.), Computer Science, 1998 - 2002

Boston University

Bachelor of Arts (B.A.), Economics, 1998 - 2002

Norman County East High School

High School degree, General Educational Development (GED), 1997 - 1998

Toshimagaoka Joshi Gakuen High School (Tokyo, Japan)

1995 - 1997

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Test Scores

TOEFL

January 2002 Score:590/677

Test of English as a Foreign Language

TOEIC

January 2002 Score:960/990

Test of English for International Communication

Projects

Hitachi Corporate Social Responsibility (CSR)

2004 to Present

Members:Mari Copéré

Involved in the editorial content, graphical design as well as overall structure of Hitachi's worldwide CSR

report.

Web Advertising for Washing Machine products

2010 to Present

Members:Mari Copéré

Web structure, Rich media, Graphical design and Marketing messages.

Interests

Classical music, Western paintings, tango, travelling, cooking

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Mari Copéré

International Brand, Marketing, Communications and Advertising Manager - seeking new Challenges!

****.******@*****.***

Contact Mari on LinkedIn

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