Project Manager Marketing

BETSY RUDDEN

Digital Brand Marketing and PR Professional

** ***** **** ****, ****** CT 06612-2242 USA Tel: 203-***-****

************@*****.*** www.linkedin.com/pub/betsy-rudden/3/327/817

Summary

I specialize in digital brand marketing with emphasis on the creation, re-purposing and migration of digital content for global, large enterprises. My work is strategic, multidisciplinary and grounded in successful compliance and change methodology; its spans user-experience design and product design for multiple platforms, content marketing strategy, content creation and management, and CMS design and development. I am a multi-channel marketing communications professional with solid experience developing, writing and editing content and messaging to drive lead generation and stimulate business growth. Solid business background through agency- and client-side positions that honed analytical thinking as the basis of strategy-based traditional, digital and social media skills to devise and implement integrated solutions.

A results-oriented, cross-functional and multicultural champion committed to successful initiatives that deliver strategy cost-effectively while targeting internal and external audiences persuasively. A top-notch communicator and project manager who thrives at high speed while consistently advancing brand value.

Experience

EASTON ASSOCIATES, Easton CT

Lead Consultant, Principal 2011-Present

Digital & traditional marketing communications consultancy: strategic planning, project management & budgetary oversight for our hi-tech, medical, consumer, business-to-business and industrial client base, including Mitsubishi Imaging, Greene Technologies, Elance.

EASTMAN KODAK COMPANY, Rochester, NY

Global Web Marketing & Governance Manager 2005-2011

Accomplishments

Digital Content Strategy: redefined brand voice following 6 subsidiary acquisitions to articulate a branded house rather than a house of brands; re-purposed and migrated digital content to ensure a consistent user experience.

Integration: completed successful integration of 6 subsidiaries' websites; led team to deliver

one cohesive web experience. Annual savings: $1.5 million+ (www.graphics.kodak.com).

Standardization: identified & audited major platforms, portals, applications & tools worldwide to gather requirements essential to marketing content consolidation. Created plans to ensure 93% of B2B marketing materials are aligned with the corporate sales process.

Localization: leads global team to localize Kodak’s English-language/public-facing website. Created workflow, tools & training. Serves as project leader to deliver 5 new versions. Post German launch, German visitors increased by 24%; their page views by 2063%.

Site enhancement: improved internal-facing sales information portal to increase use and effectiveness. Improved user experience increased channel partner adoption rate by 65%.

Content Management: identified, trained, edited and governed global web-authoring community to ensure internal and external online content was relevant, timely, accurate and compelling.

Consolidation: direct intranet information architecture evolution to eliminate information silos. Eliminated 4 rogue and 31 obsolete sites within 8 months.

Governance: oversees standards and processes to ensure legal, quality, security & messaging compliance. As a member of Online Privacy Council monitored worldwide compliance with corporate, state, federal and international privacy issues. No significant infractions during my tenure.

Overview

Drives optimization of internal & external web marketing for lead generation through a positive user experience. Conveys a clear vision based on corporate objectives, then develops & implements global strategic plans for multiple projects to grow business & strengthen brand. Distills and aligns complex requirements of varied constituents. Sets standards and deploys systems, processes, applications and services for effective web marketing company wide. An

aggressive advocate of fully integrated marketing communications that position the use of online marketing tools as key to ensuring a quantifiable marketing return on investment.

Responsibilities

Develop and implement global eMarketing communications plans to support Kodak's digital media objectives and strengthen brand value.

Manage projects with design teams, product managers, sales, marketing, IT, contractors & vendors worldwide to deliver high-visibility projects on time and within budget.

Establish clear infrastructure & content development processes; promote best practices to ensure consistency, quality and business value of internal/external user experiences across various platforms and portals. Relentlessly pursue continuous improvement to facilitate user satisfaction that translates into quantifiable results. Eliminate information silos to generate cost-savings and increases sales productivity.

Promotion: develop and implement creative approaches to inform, excite and elicit user action through integrated multimedia campaigns (social media, banner ads, email blasts, surveys, promotions, etc.)

Governance: serve as content director of internal- and external-facing websites, maintaining quality, consistency, cohesion, legal compliance and style while supporting corporate and marketing strategies.

KODAK POLYCHROME GRAPHICS, Norwalk, CT

Worldwide Marketing Communications Manager 2004-2005

Worked with corporate and regional organizations to develop & manage internal and external integrated multimedia communications strategies and collateral.

• Lead creative development, production and maintenance of all collateral development.

• Manage marketing projects and on-going maintenance of brands to insure successful new product commercialization and extension of existing product life cycle.

• Work with corporate and regional management as well as PR and design agencies to create awareness, guard strategic messaging, global visual & corporate identity standards.

• Develop/manage web content throughout acquisition & integration of subsidiaries

• Editor-in-chief, global newsletter. Managed white-paper generation for new technologies.

Corporate spokesperson back-up & internal emergency communications resource.

Education: Skidmore College, BS, Art; Education

Training: Lean Six Sigma Miscellaneous: Lived/worked in Europe for several years

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