Kathleen Azdell
*** ******** ***** ****, *******, GA 30101
Phone: 770-***-**** Cell770 330 6264
Email: *******@***.***
Merchandising/Marketing Executive
LEADING INNOVATION FOR RETAIL EXECUTION
STRATEGIC BUSINESS PLANNING & EXECUTIONS PROGRAM MANAGEMENT VENDOR MANAGEMENT
PROCESS IMPROVEMENT PLANOGRAMS
SUMMARY OF QUALIFICATIONS
Quality management and execution of high volume rollouts sales, manufacturing, retrofits, new openings, remodels, site surveys and geographic
installations. Demonstrated ability to build relationships at all levels. Motivate geographically dispersed teams. Proven track record in meeting and exceeding
targeted goals, coupled with in depth commitment and focus through project life cycle. 20+ years of successful project management, account management,
including cost management and expense optimization. Extensive experience in managing large scale projects, computer applications, troubleshooting and
developing creative solutions to business challenges.
PROFESSIONAL EXPERIENCE
AT&T Mobility Atlanta, GA 3/2009 10/2013
Expertise in Retail Execution
Associate Director, Marketing Services 4/2012 10/2013
Lead Senior Merchandising Manager 3/2009 10/2013
Manage system development initiatives from conception through implementation and deployment, specializing in:
• SaaS based, interactive, Planogram Implementation
• Manage large scale roll out projects from initiation through delivery
• Delivered web based planogram change outs every two weeks
• Define scope, objectives, activities of the team and timelines; end to end management of multiple complex projects
• Communication/Field Training
• Provide communication plans throughout project cycle to all stakeholders
• Budget Planning and Reporting
• Historical Data Support
• Vendor/Contract Management
• Lead cross functional teams to complete project on time and within budget
Position Highlights:
• Adept at managing multiple projects simultaneously
• Achieved 98% in store execution compliance
• Provide and managed 5000+ Company & Dealer unique store planograms that resulted in:
Targeted print/digital production numbers reducing over runs
Space constraint evaluations
Product clustering & assortment planning to reduce inventory write offs
Successful product launches of high profile vendor products such as Apple iPhone & iPad
Tablet based planogram execution & photo compliance reporting
• Key Contributor to AT&T flagship Store of the Future
AT&T Mobility Atlanta, GA 10/2007 3/2009
Contractor with Marketing Communications
• Provided support to the Marketing Communications planogramming team for 2, six month contracts during this time
• Assisted with campaign & product launches
The Home Depot, Atlanta, GA 8/2005 6/2007
Signing Manager
Position Highlights:
• Responsible for art direction, production and installation of key in store displays and signage
• Partner with 10+ select vendors on vendor sponsored store executions
• Provide strategy for product/brand development
• Selection process of design firms
• Forecast and manage budget for proprietary brand signage
• Art direction and approval process
• A capital initiative in Q1 2007 to design a new flooring showroom encompassing both new fixtures and a new graphics package of over 500
pieces of POP
Miller Zell, Inc. Atlanta, GA 3/1999 8/2005
Senior Account/Project Manager – Retail Design
Position Highlights:
• Contract writing and negotiation
• Quote preparation
• Management of design process (both fixtures and graphics)
• Budgets
• Procurement/Sourcing
• Production/QC
• Shipments/Freight
• Installation
• Invoicing
• Inventory management and reconciliation
• Trade show set up
My accounts and scope of work included:
H&R Block –Responsible for all Program Management surrounding a 20M account. Oversaw all team
functions as it related to fixture and graphic design development, printing, branding, budgets, prototyping,
costing, purchasing, logistics and installation. Directly responsible for successful upgrade of over 5000
offices while providing the organization with the highest profit margins of any current account.
Toys “R” Us –Oversaw production and delivery of new C3 store concept generating revenue in excess of 3
million. Included production of all graphic elements and hardware systems for 175 stores nationwide.
Kids “R” Us – Responsible for the 2000 Roll out of 100 new or remodeled departments, including
graphics, hardware and signing. Coordinate and oversee installations nationwide. Manage residual
inventory.
Wal Mart – Managed signage for International division of Wal Mart.
UDVNA – Created and developed BV Wine POP display.
Additional Career Highlights:
• Fine Jewelry Buyer for large retail group
EDUCATION
Bachelor of Arts, University of South Florida Tampa
COMPUTER SKILLS
Microsoft Outlook, Word, PowerPoint, Excel and internal AT&T Project Management applications