Froni Haynes
***** ***** ** **, ***** Valley, WA 98038
************@*******.***
Skills Summary
Client Acquisition
Account Management
Prospecting and Lead Generation
Professional Presentation for single users or large groups
Provide training and ongoing product education
Identify opportunities with current customers for up-selling
Professional Experience
Pura Vida Coffee Company 06/2011- Present
Commercial Sales Consultant Seattle, WA
Pura Vida Coffee is a Seattle based office coffee company providing coffee service to commercial accounts.
My foremost duty is to solicit new business to expand our market in the greater Seattle area. This entails cold
calling and consulting in person and via phone with purchasing/office managers on brewing equipment and
product offering that will best fit the beverage needs of each company, proposal generation, product
demonstrations and price negotiations.
Top coffee sales representative
Increased sales 30% over prior year
Expanded territory with first multi-location coffee account (14 locations for one client)
Farmer Brothers Coffee Company 10/2010 – 03/2011
Foodservice Sales Representative Seattle, WA
Farmer Brothers is a national coffee company providing coffee, spices and various restaurant related food
products. My responsibilities included soliciting national hotel and assisted living chains as well as local
restaurants in the greater Seattle area. Duties also involved consulting with food managers and restaurant
owners providing coffee tastings, service and equipment information, proposal and pricing generation.
Sold first Arena site in Northwest
Coverall of Washington 01/2010 – 06/2010
Marketing Consultant Tukwila, WA 98188
Coverall is a Health-Based Cleaning System providing commercial janitorial services. Duties consisted of
soliciting commercial business via phone to schedule in person appointments to consult and provide cleaning
solutions for their various janitorial needs.
Introduced additional methods for identifying potential new clients
DS Waters/Roast 2 Coast Coffee & Crystal Springs 06/2005 – 11/2009
Commercial Sales Consultant/Coffee Division Kent, WA
Roast 2 Coast Coffee is a national division of DS Waters providing coffee service to commercial accounts. My
foremost duty was to solicit new business to expand the market in the greater Seattle, area. This entailed cold
calling and consulting in person and via phone with purchasing/office managers on brewing equipment and
product offering that would best fit the beverage needs of each company, proposal generation, product
demonstrations and price negotiations.
Top coffee sales representative in the Northwest market for two years running
Expanded territory with first national coffee account in the nation, developed to 116 locations
Selected to be the Washington Dedicated Flavia Sales Representative for the company
Constantly exceeded quota – opening and average of 4 new accounts per week
Increased market with approximately 800 new accounts annually
Industrial Credit Service 02/2004 – 01/2005
Outside Sales Representative Bellevue, WA
Industrial Credit Service is a collection agency specializing in commercial collections. Principal responsibility
was to solicit new business from wholesale, manufacturing and freight companies. This included reviewing
potential client’s credit and collection policies and procedures, aged receivables, and negotiating collection rates
and terms.
Attained weekly goals of 40 in person cold calls, 60 phone contacts and 4 visits to existing clients
Achieved monthly goals of 4 new clients
Imagistics International, Inc. Pitney Bowes Office Systems 11/2000 – 11/2003
National Account Executive Renton, WA
Imagistics International is a national and international business solution provider; i.e. multi-function office
equipment, fax and copiers. Primary responsibilities are soliciting new business and expanding existing client
business focusing on major account market for the Greater Seattle Area. Strategize marketing plans, targeting
key accounts, prospecting, cold calling and providing sales analysis and presentations. Negotiate contracts,
prepare bid proposals, and monitor product installations. Interface with CEO’s CFO’s IT Directors, Purchasing,
and Facility Managers.
Only sales rep in Seattle branch to succeed in signing two National Account Agreements in a year
Won award for color copier customer participation
Manufacturer’s Representative Group 5/1999 – 3/2000
Outside Factory Sales Representative Seattle, WA
Manufacturer’s Representative Group represents multiple office furniture lines. Direct marketing to local office
furniture dealers, designers, Healthcare Facilities, and Federal/Local Government Agencies in the Seattle,
Spokane and Portland, Oregon territory. Interfaced with designers, dealers and purchasing agents providing
pricing and product presentations. Assisted with furniture layouts, proposal generation. Negotiated contracts
and coordinated installations.
Introduced and sold first Day-Bed product in the Healthcare industries in the nation
Arctic Office Products 9/1994 – 1/1997
Outside Sales Representative Anchorage, AK
Arctic Office Products is a local office furniture, supply and equipment dealer. As a Business Furniture
Consultant I maintained existing customer accounts and solicited business from new clients. My assigned
account listed included the Municipality of Anchorage, law firms, medical offices and real estate companies.
Proposals included furniture layout, product specifications and pricing.
Converted the Municipality furniture standard to KI
Education: General Studies
York Christian College – York Nebraska
Oklahoma Christian University – Edmond, Oklahoma
University of Alaska – Anchorage, Alaska