Manager Sales

KIERSTEN GUSTAFSON

**** * ******** **, ******** WI 54914

920-***-**** ***********@*****.***

SUMMARY OF QUALIFICATIONS

Marketing and Public Relations Executive with 20 years of experience

developing and implementing custom client solutions building long term

strategic relationships that preserve brand image. Developed and worked

with over 230 clients in a multi-state territory that resulted in brand

awareness through strategic communication methods. Trained and certified

100 agents ensuring continuity of customer care and service.

EXPERIENCE

Auto Club Group (AAA) Appleton, Wisconsin

2005-2014

A privately-held $2 billion dollar membership, banking, and insurance

organization.

Group Relationship Manager: Responsible for managing accounts/projects in a

multi-state territory.

Marketing

Key member of team that developed a new B2B campaign. Result: This campaign was used

to attract new business from its inception in 2011 through until the phase out of our

department in 2014.

Sales

Identified prospective group organizations in defined sectors that met established

criteria based on potential profitability, access to constituents and future growth;

prospecting and soliciting through various sales techniques. Result: Added 164 new

accounts in 9 years; 22% over plan.

Public Relations

Managed client base of accounts in Wisconsin and Minnesota; providing marketing and

sales activities. This was done through many activities, including Public Relations.

Also made key contacts with several elected officials through relations in key

associations (ex. Wisconsin Counties Association). Result: Enhanced ACG's image as a

resource for safety information and education.

Project Management

Managed client base of accounts in Wisconsin and Minnesota; providing marketing and

sales activities. Result: Increased account penetration by 8% with key accounts

each year over 9 years; 7% over plan.

Training

Created and established new training program for all new managers and agents in

multi-state region. Result: Delivered and improved a more consistent message to new

trainees' and clients.

TNT Logistics

2002-2005

An outsourced logistics provider hired to perform all logistics for

Andersen Windows.

Human Resource Director, Menomonie, WI: Responsible for strategy

development for the start-up of new facility.

. Designed and implemented all materials and documentation for start-up

of HR department. Result: Ensured Standard Operating Procedures (SOP)

compliance for employment, safety, benefit, payroll, and training

documentation complied with State and Federal Regulation.

. Responsible for staffing, training, payroll, and claims of all

employees. Result: Hired 750 new employees over 18 months in a

demanding logistics environment.

. Vetted and hired a staffing agency during second year of startup to

hire an additional 150 temporary employees. Result: Reduced turnover

by 10%; reduced injury by 5%. Reduced time to fill positions from 1

week to 3 days.

. Responsible for process improvements and reducing costs associated

with staffing, safety, benefit, payroll, and training processes.

Result: Reduced costs by 25% during second year of start-up by

reducing hiring timeframe, lowering turnover, and implementing better

safety/training protocols.

. Project team Leader for the implementation and maintenance of

PeopleSoft HRIS Software

Silgan Containers, Menomonie WI

2001-2002

The largest provider of metal food packaging in the United States.

Human Resource Manager: Executed the planning, coordination, facilitation, and

oversight of employment, compensation and benefits for a manufacturing facility.

Led Employment and organizational development for staffing and talent management.

Result: Developed SOP and employment technologies to ensure appropriate and compliant

recruitment and staff development.

Led local implementation of various corporate initiatives. Result: Created retention

& reward programs that had not existed, kept AAP/EEO compliant programs in place to

increase productivity and ensure company engagement.

Managed benefits administration programs. Result: Ensured compliance during open

enrollment, coordinated wage/benefit review process, assisted in evaluation of claims,

ensured salaries were in range.

Drafted position statements for incoming EEOC/Civil Right complaints and MESC

requests.

3M, Eau Claire, WI

1996-2001

A large technology company, with a division specializing in microchip

manufacturing.

Human Resources Assistant: Responsible for assisting the Human Resources Manager in

all areas of the department; this included staffing, training, payroll, benefits, etc.

Developed training materials for all new hires. Result: Developed SOP for all

departments to ensure compliant processes.

Responsible for interviewing process during start-up. Result: Hired over 200

employees in 3 months. Retention 92%.

Co-led corporate initiatives. Result: Created corporate retention & reward programs

to increase productivity. Brought in a massage therapist in an effort to reduce

workers compensation claims.

Project team member for the implementation and maintenance of HRIS Software (Kronos)

EDUCATION

University of Wisconsin-Stout

Menomonie, Wisconsin

Bachelor of Science, Hospitality & Tourism 5/95

PROFESSIONAL DEVELOPMENT

Health/Life/Property/Casualty insurance licenses in WI

Completed annual CE courses for insurance licenses

Course through IMS-Creating your Own Success 7/12

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