Manager Project

Ben Speelman

Adamshofstraat ***B

Rotterdam **** ZC

The Netherlands

+31 (0-62-210-****

**********@*****.***.**

Summary

Thought-leader with developed ability to communicate and influence at all levels in an

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organization and with external stakeholders.

Customer-centric marketing manager with expertise managing engagement strategies across

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complex and international consumer/audience segments.

Project manager with strong ability to scope, plan and execute development projects in a

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timely manner, while ensuring robustness and keeping stakeholders informed.

Manager with keen ability to empower and develop talent in culturally diverse environment.

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Education

2013 – 2014 Rotterdam School of Management, The Netherlands

Candidate, Master of Business Administration – Marketing Specialization

2000 – 2005 University of California Santa Cruz

Bachelor of Arts in Music with Minors in Jazz and Electronic Music

Professional Experience

Sheet Music Plus, San Francisco

2010– 2012 Marketing Manager

§ Forecasted, budgeted and managed operations of email marketing channel,

the largest marketing channel for Sheet Music Plus, accounting for 25% of

total revenue.

§ Revived email channel as largest revenue driver for SMP by expanding

acquisition programs and creating new customer journeys based on

segmentation and engagement; ultimately increasing the subscription rates by

350%, doubling open rates and improving all engagement KPIs.

§ Built marketing calendar to accommodate complex segmentation and

seasonality for domestic and international music buyers.

§ Proposed a customer acquisition strategy with a third-party partner, tested

effectiveness of messaging with key demographic, ultimately resulting in a

50% growth in high value customer segment

§ Built insightful reports to track benchmarks, share campaign performance and

find insight for testing new marketing strategies

2006 – 2010 Data Specialist

§ Managed vendor relationships for music publishers and distributors in regards

to data, media, content and promotional information.

§ Supported internal and external marketing efforts including promotions,

social media, direct mail, and email campaigns.

§ Supervised PR agency’s social media blasts and press releases to ensure cross-

channel/promotional coordination and consistent brand positioning.

§ Established relationships at international trade shows/conferences

KZSC, Santa Cruz

2003– 2005 Music Director

§ Established and maintained relationships with Jazz, Blues and Classical record

labels.

§ Solicited quality new releases and fundraiser premiums from Record labels

and music venues.

§ Managed volunteers and charted airplay for genres to CMJ.

National Academy of Recording Arts & Sciences (NARAS), San Francisco

2003– 2003 Intern

§ Coordinated PR and direct marketing activities for NARAS events.

§ Solicited NARAS member involvement in NARAS events and committees

§ Used membership database to update member information, renew

membership and send marketing materials.

Wells Fargo Bank, Concord

2001– 2001 Intern

§ Maintained Inter/Intranet pages for Marketing and MIS departments.

§ Updated database queries and generated internal reports during the transition

from MS Access to an Oracle database.

Software & Technical Skills

SQL; Google Analytics; HTML; Adwords; SEM/PPC; SEO; Microsoft Office: Excel, PowerPoint,

Word, Outlook; Email Marketing; CRM; CMS; Adobe Photoshop; Dreamweaver; Pro Tools; Logic

Pro; Facebook advertising; Omniture; Adobe Test&Target.

Honors/Awards & Extra-curricular Activities

Rotterdam School of Management University of California Santa Cruz

• Marketing & Website manager for RSM • Dean’s Award, UC Santa Cruz

Private Equity Competition • Two-time SERAP (Student Employee

• eCommerce Group Chair for CX Accelerator Recognition Award Program) Award

Global Venture Forum • Two-time Rotary Foundation Scholarship

• Talent Meets Bertelsmann finalist and • Research editor on “New Music, New Allies:

invitee American Experimental Music in West

• Top 5 finalist in regional and Top 10 finalist Germany from the Zero Hour to

in online competition for Hult Prize Reunification” by Amy C. Beal

Interests

My first passion is music, and I try to attend performances frequently with artists varying from

classical and jazz to avant-garde and indie. My taste for variety also extends to my love of cooking

and cuisine, which I see as a similar art form to music in that it takes a synthesis of flavours to

create something truly magical. I also greatly enjoy classic cars, Belgian sour beers, travelling,

skiing and rugby.

References

Available on request.

Contact this candidate