Sales Marketing

Paul K. Idzik

** ****** ****.

Toronto, Ontario M9P 1V8

Tel: 416-***-**** Email: *******@*****.***

Objective: Leverage my current work experience and move into a Marketing role.

Education:

Ryerson University:

• BA Degree in the program of Marketing

• Minor in Criminology

Highlights of Qualifications:

Proficient in Microsoft Office, Product Manager, CICS and Access. SAP expertise,

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experience in rolling out the program to all department and stores.

Strong research and analytical skills. Excellent verbal and written communication

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skills.

Great interpersonal, team building and leadership skills. Committed and motivated with

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the ability to work both independently and in a team setting.

Relevant

Experience

Communication / Information Dissemination

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Developed analytical skills by preparing business and marketing plans.

Developed strong research skills by gathering and synthesizing information for reports.

Analyzed and presented market research, such as Statscan and AC Neilson data.

Served as a vital link between management and support staff to meet project objectives,

timelines and goals.

Work History:

September 2012 Present

Associate Merchant, Bed and Bath Category, Loblaw, Toronto, Ontario:

Assortment planning, analyze and provide recommendations for new NG items (sku

number)/discontinue items. Conduct post mortem reviews of category performance

through MircoStrat program working with toolbox and vendors to build Planograms.

Promotional planning, receive flyer schedule and discuss planned promotional details.

Select ad items, proof flyers and execute ad changes which helped create forecasts and

recommend promotional pricing for ad item. At programs completion, conduct post ad

performance analysis.

Pricing strategy, analyze and determine regular shelf price. Reviewed competitive pricing

and conduct pricing research to ensure category alignment which includes control brands.

Paul K. Idzik

Performed cost analysis and supported negotiations with vendors for in line and seasonal

business. Maintain promotional price at store level to ensure store profitability.

Work with Merchandising Operations on store merchandising plans (DMAP). This includes

preparing and sending out store communications such as store training materials and

store merchandising standards.

Worked directly with Vendors on inventory management. Reviewed and screened vendor

submissions. Conducted vendor meetings to discuss assortment, planning and store visits

and or review and action on inventory issues.

Executed and completed new item set up, revolving around executing and completing item

discontinuation process. Key all promos into Item Selection Allocation Tool (ISAT) and

running integrity reports. Collaborated with Planogram resources to communicate or

reinforce specific category goals and to ensure that the overall strategy for the category is

reflected in Planograms.

Pricing and inventory management, executed cost and retail price changes. Resolving

scan log and error log issues and worked with Supply Chain on product distribution.

Pulled weekly reports. Created ad hoc reports and provided analysis upon request from

core category management (CM) group and / or from cross functional teams. Review prior

week's performance, review and action gross profit exception report.

April 2011 – September 2012

Master Data Analyst, Loblaw, Toronto, Ontario:

Ensured accuracy and timely execution of all requests received for the creation of article,

site, assortment, vendor and customer master data received from business areas and/or

vendor.

Ensured accuracy and timely execution of all requests received for the maintenance of

article, site, assortment, vendor and customer master data received.

Ensured proper execution of the Delist Process ensuring an accurate article, assortment,

site customer, and/or vendor exit strategy.

Ensured appropriate updates in all legacy systems and/or MDM as required.

Coordinated and ensured proactive and timely communication for successful article, site

assortment, vendor, or customer set/maintenance to business areas.

Interpreted and analyzed information related to sales, competition, general economic

trends, and qualitative/quantitative research as well as update/communicate using SAP.

Maintained all data relative to listing, costing and pricing with accuracy and in a timely

manner. In regards to working with category in Household, automotive and hardware.

Executed and maintained product attributes as required through the product life cycle.

Maintained product taxes, automated O & A, PCS structures, flavour groups in Product

Manager and CIC’s.

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Paul K. Idzik

Reviewed and analyzed daily reports to ensure completeness and data accuracy.

Worked through Adhoc data integrity cleanup projects as required.

October 2009 – October 2010

Marketing Coordinator Contract, McDonald’s, Toronto, Ontario:

Assisted in the development and execution of business and marketing plans, new food

programs and product launches.

Participated in the development and implementation of strategic marketing plans with

cross functional groups in advertising, merchandising, finance and operations.

Responsible for quarterly business meeting organization, event planning and execution.

Interpreted and analyzed information related to sales, competition, general economic

trends, utilizing both qualitative and quantitative research methods.

Updated and communicated marketing program sales results and trends to all agency and

internal cross functional teams.

Member of the National Marketing planning team responsible for developing and

executing food programs, including core menu and product launches.

Responsible for meeting organization, event planning and event execution.

Managed the organization of program execution manuals and communication to

restaurants as well as post program communications on McDonald’s intranet.

Strategically managed the development and execution of direct mailers and free standing

inserts.

Facilitates the development, execution, evaluation, and continuous improvement of all

National marketing, promotion, and public relations activity or other areas of responsibility

to achieve targets, as well as to help develop initiatives to engage all targets in specific

food categories.

Identified and utilized resources outside of the region and company (i.e. outsourcing to

suppliers) to aid in the development and execution of the business/marketing plan and

calendars.

Ensured the proper use of the McDonald's trademarks, logos, producer's licenses, and

ensured legal and creative approval occurred in a timely manner.

Assisted with team building of the marketing department. In regards to conference calls,

team building events, communications.

Acted as a ‘point of contact’ for National Marketing for all Regional Marketing Managers.

Interpreted and analyzed information related to sales, competition, general economic

trends, and qualitative/quantitative research as well as update/communicate program

sales results and trends to all agency and internal clients.

April 2008 May 2010

Chef, Morton’s Steakhouse, Hyatt Hotel, Toronto, Ontario:

Assisted the Head Chef on food services production to over 300 reservations a night

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Paul K. Idzik

Responsible for managing the ‘Hot Line’ table while ensuring accurate and timely

production of all regular meal orders

Created receive/purchase inventory orders and ensured proper inventory management

REFERENCES AVAILABLE UPON REQUEST

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