Sales Marketing

Kayla Tokarczyk Phone: 920-***-****

************@*****.***

www.linkedin.com/in/kaylatokarzyk

About Me Areas of Expertise: Software/Computer Proficiency

“My passion is delivering • •

Brand Building Microsoft Office Suite

differentiation through • •

Video Marketing SharePoint Designer

concise market research and

• •

SEO WordPress

thought leadership to not

• •

Copywriting Google Analytics Certified

only make a difference but to

• •

Market Research Proficient on both PC & Mac

make a profitable

Platforms

• Budget Management

contribution.”

Professional Experience

Sr. Marketing Coordinator West Corporation

April 2012 - Present

Promoted to senior position to provide creative and analytical direction to marketing support

coordinators and marketing interns, leading the design and execution of marketing campaigns and

overall marketing strategy. Manage all strategic marketing initiatives and functions within the West

Revenue Generation business unit including; website content development/updates, budget

management, tradeshows, SEO management, video marketing, content development, and manage

relationships with outside vendors in alignment with West’s overall goals and objectives.

Selected Results:

• Developed complete branding and content marketing strategies, propelling the

development of West’s first remote marketing division in Appleton, WI.

• Redesigned and rebranded West Business Services’ marketing collateral and image to

align with West Corporate identity including signs, collateral, social media and video

marketing.

• Led all website content development and updates, as well as edit current pages and create

new pages in website content management system to align with brand messaging.

• Enhanced West’s SEO by implementing keyword research, developing website and

metatag content and monitoring search engine page ranking.

• Became one of the leading experts on LinkedIn, delivering presentations and training to

upper level management.

• Managed and developed launch of first video marketing channel increasing brand

awareness and progressing the sales team’s funnel development.

Market Research Coordinator West Corporation

August 2011 – April 2012

Hired into newly created position to help transition organization’s go-to-market strategy to attract,

engage and covert in the buyer 2.0 environment. Provided sales executives with market and trend

analyses for healthcare, consumer packaged goods and small-to-midsized business markets.

Administered in-depth research on North American companies to identify and research new markets

and prospective clients.

Selected Results:

• Identified new industrial products market niche, helping to drive a 14% sales increase.

• Played key role in conducting a new business analysis, determining profitable and

inefficient markets.

• Restructured stagnant selling procedures, and exceeded revenue goals, by creating

structured processes and improving cross-functional relationships and communication.

Senior Account Executive American Marketing & Publishing

January 2011 – June 2011

Recruited to expand B2B market for three advertising mediums. Given full accountability for

planning and executing regional sales strategy, identifying and capturing key accounts, and

establishing a competitive market position.

Selected Results:

• Successfully renewed 100% of prior AMP accounts of selected territories, outperforming

surrounding regions.

• Created a high-performance, high-reward culture by setting challenging individual sales

targets, monitoring regional performance.

• Assisted in the redevelopment of outdated sales collateral to better convey the need for

advertising products.

Financial Representative Intern Northwestern Mutual

June 2010 – August 2010

Managed personal revenue stream through the development and maintenance of client relationships

by identifying personal and professional goals to assist client’s in the creation of long-term financial

stability.

Selected Results

• Guided clients in the selection of the proper financial plan to fit their individual needs by

administering a complete needs analysis.

• Assisted Financial Representatives to supply expert guidance and innovative solutions for

individuals and businesses in the areas of retirement needs analysis and planning, business

needs analysis and planning, and employee benefits.

Assistant Manager The Buckle

November 2004 – June 2010

Led 24-member cross-functional team in the development of sales, recruiting and merchandising.

Worked in conjunction with district managers to identify weaknesses and implement improvement

strategies across the regional district.

Selected Results

• Revitalized struggling sales of other regions by 30-50% through the elimination of

inefficiency and the education of proper management techniques.

• Hired and trained 36 part time teammates and developed 8 into full time leaders.

• Achieved team of the month in multiple locations including Appleton, WI, Wausau, WI,

Mankato, MN, Dubuque, IL, and Decatur, IL.

• Streamlined recruiting process by improving the organizational structure of the company’s

career intranet site.

• Created and executed the redevelopment of the college internship program and assisted in

internship relaunch throughout 400 stores.

Education

Bachelor of Business Administration Major: Marketing

University of Wisconsin Oshkosh 2010

Associate of Arts & Science

University of Wisconsin Fox Valley 2008

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