Sales Executive

R obert J. Coleman

** ******* ***** * **** • Pennington, New Jersey 08534

E mail: acbnwr@r.postjobfree.com • Cell: 609-***-****

• H ighly experienced Sales Executive with 20+ year accomplished career in sales, sales management, operations

a nd marketing.

• Demonstrated ability to deliver and sustain revenue and profit gains within highly competitive U.S. and global

m arkets and experienced in managing global brand initiatives.

• Demonstrated ability partnering and motivating individuals to meet business plan expectations while

collaborating in a team effort to achieve corporate goals.

• Proven experience in developing strategic alliance, business acquisitions and negotiating contracts with

customers, vendors, agents, and commercial real estate groups.

CORE STRENGT HS

• •

Strategic and Tactical Planning I nventory Distribution/Merchandising

• •

Acquisitions/Business Development Corporate Strategy/Structuring

• •

Global Sales/Sourcing Sales Training/Supervision

• •

P&L/Financial Reporting Contract Negotiations

• •

Sales Management/Policy Formation Brand Strategy

EXPER IENCE

Senior Vice President of Sales

F. Schumacher & Co. New York, NY 2008 - 2013

• Recruited back to the Company to rebuild the commercial organization and improve operating cost.

• Achieved top-line revenue growth for twelve consecutive quarters

• Successfully attained an increase in revenue growth of 12%, improved gross margins by 4% and lowered

operating costs by 14%.

• Responsible for the P&L, revenue and operating budget for the total U.S. sales operations.

• Responsible for managing all aspects of the U.S. commercial organization through direct training, leadership

and supervision, which included National Accounts, regional managers, 30+ sales representatives, customer

service organization, corporate showrooms and Export sales.

• Responsible for the formulation of policy, training, goal setting, incentive programs, product promotions and

competitive sales commissions programs.

• Pioneered product-positioning strategies and implemented global sales initiatives.

• Negotiated contracts, leases and agreements for showrooms, agents, preferred vendors and furnishings

sources.

• Planned and executed strategic initiatives to increase sales revenue in support of financing the company’s

operating budget.

• Successfully implemented tactical plans to energize the sales organization while improving operating cost

and improved the core customer base in key business units. P lanned, organized, and monitored the

personnel and procedures in order to achieve the set goals.

• Worked closely with the Export Manager for global markets to drive growth and identify new business

opportunities.

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• Developed and implemented a training regime that ensured ongoing build-up throughout the sales

organization on product, market and competitors. Offered the guidance, support, coaching and t raining

needed to develop a successful sales organization.

Vice P resident of Sales and Marketing

Stroheim & Romann New York, NY 2004 - 2008

• Responsible for managing and directing all aspects of the commercial organization, which included affiliate

showrooms, global product brands, merchandising, sales and marketing teams.

• Successfully grew top line revenue by 15% and improved gross margins by 5% year-over-year.

• Implementated an improved sample subsidy program that resulted in a decrease in sales operating costs of

7%.

• Developed and managed the sales function to ensure the showrooms and salesforce structures were in line to

achieve maximum sales volume within budget.

• Implemented strategic sales plan to incorporate the brands and products within the company’s global

market identity.

• Served on the senior management committee and worked closely with the Board of Directors to develop and

i mplement new corporate initiatives that resulted in sustainable business growth opportunities.

Vice P resident, General Manager, Fu rnishings

F. Schumacher & Co. New York, NY 2001 – 2004

• Promoted and received increased responsibility with a focus on establishing the brand as a leading resource

i n the luxury home furnishing industry.

• Exceeded sales target goals, financial expectations and business objectives, consecutively during the three-

year period.

• Executed global sourcing strategies to expand product development on a global basis and generate higher

g ross margins.

• Directed the business product development and marketing strategies that resulted in a highly respected

p roduct line and strong global brand recognition.

• Responsible for the business plans and managed the P&L.

V ice P resident, Merchandising/Business Development

Waverly, Division of F. Schumacher & Co., New York, NY 1999 – 2001

• Promoted and received increased responsibility with a focus on business development opportunities for

b rand exposure and profitability while expanding the customer base.

• Exceeded sales target goals expectation by 40% on an annual basis for two consecutive years

• Developed and executed strategic plan for new market opportunities.

• Developed and implemented global merchandising plans and global brand/marketing strategies that

i ncluded packaging, fixturing and advertising.

• Managed both the U.S. and global commercial organization for the Waverly brand and directed new product

t raining and development programs.

Vice P resident, Sales

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G reeff, Division of F. Schumacher & Co., New York, NY 1996 – 1999

• Promoted to lead the new business unit with a primary focus to position the brand into the corporate

structure and drive sustainable growth. Successfully launched the new brand into the market and achieved

positive sales growth in the first year to market.

• Responsible for gross margins and the P&L, that resulted in exceeding global targets by 30%.

• Served as a member of the Executive Management Acquisition Team focused on identifying new business

opportunities, that resulted in the acquisition of the Greeff Company.

V ice P resident, Sales

Waverly, Division of F. Schumacher & Co., New York, NY 1993 – 1996

• Directed and managed the North American sales team, regional showroom managers, national accounts

managers and sales representatives.

• Member of the corporate steering committee that re-defined the company’s business structure including

t he acquisition of a company, Greeff Fabrics.

• Increased sales revenues annually and achieved a record high in 1995.

Di rector National Accounts North America

Waverly, Division of F. Schumacher & Co., New York, NY 1990 – 1993

• Successfully increased national account sales by 250% within a two-year period.

• Responsible for the sales plan and budget for the national accounts programs.

• Received President Club Award.

EDUCAT ION AND CERT I F ICAT IONS

Bowling Green State University - Bachelor of Science

University of Michigan - Executive Management Certification

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