Sales Marketing

MATTHEW A. GARRETT

*** ********** ***** ********, ** 37067

615-***-**** *******.*.*******@**.***

Sales & Marketing Leader

VP, Sales and/or Marketing Marketing Director Director, Business

Development

Accomplished Sales and Marketing Leader with a history as a top producer,

as well as a leader of high-performing teams. Brings cross-functional

business acumen in market development, training and operations leadership.

Combines a long-range focus with a bottom-line orientation in the

development of new business opportunities, the maintenance of existing

partnerships and the cultivation of client relationships. Blends a

strategic and tactical focus with a talent for building and motivating

cohesive teams. Expertise encompasses taking the lead role in developing

and implementing strategies to identify and penetrate new markets in the

development of new business. Open to a variety of roles, opportunities and

industry segments.

CORE COMPETENCIES

Sales Management . Marketing Leadership . Business Development . Client

Relations

Relationship Management . Sales Training . Mentoring/Coaching . Recruitment

Networking . Interpersonal/Communication Skills . Lead Generation

Project Management & Implementation . Leadership/Team Building

Presentation Skills . Collaboration . Negotiating

"Matt is a professional, hands-on executive officer and sales manager who

prides himself in a methodical, yet efficient approach, with an aptitude

for creating lean teams, limiting risk, and establishing creative

strategies for optimizing internal operations and financial returns."

- John W. Marlin, CPA, CFO

"I cannot thank Matt enough for the way he handled every aspect of his

start-up endeavor at XMi's Historic Castner Knott Building." - Michael

Shmerling, Chairman, XMi Holdings

NOTABLE ACHIEVEMENTS

. Instituted a "cloud system" in which all sales and production

members eliminate paper during the production process,

allowing sales team members to add products, resulting in a

22% growth of advertising revenue year on year.

. Consolidated divisions by shutting down locations, moving all

production teams to headquarters, and initiating a field

sales program, all resulting in a 15% savings year on year

for the company.

. Opened a new publishing division, in May of 2012, publishing

chamber magazines and fair catalogs, resulting in a 14%

overall advertising revenue increase.

. Restructured the debt on the company to allow for new

investment opportunities, raising funds from private

qualified investors.

. Organized an adaptive, lean sales team with a strict focus on

public relations and company revenue, by recruiting

competitive sales representatives and sourcing outside sales

talent.

. Re-developed the brand of MainStreet Media in all aspects of

marketing, turning a loose affiliation of divisions into a

team with one identity, under the same umbrella.

Page 2 Matthew A. Garrett

PROFESSIONAL SKILLS

SALES LEADERSHIP

. Establishes the strategy, goals, and tactics necessary to

achieve aggressive growth targets and market share within

existing accounts and markets, while expanding into newly

targeted verticals.

. Develops and implements annual business plans and manages

monthly, quarterly and annual forecasts, as well as expense and

revenue budgets.

. Builds the sales infrastructure to enable the company to rapidly

scale, while providing an exceptional experience for clients.

Hires and trains top sales talent.

. Establishes clear sales metrics and benchmarks for measuring

progress.

. Seeks continuous improvement in staff capabilities and provides

ongoing coaching and development opportunities, while leading

and reinforcing the company culture and values within the sales

organization.

. Provides leadership to the sales organization in a manner that

ensures exceptional service to all stakeholders, and that

produces market differentiation and competitive advantage.

. Leverages the total capabilities of the company in creating and

implementing a winning go-to-market strategy, with flawless

execution.

. Develops lead generation strategies that yield referrals and

profitable clients.

MARKETING LEADERSHIP

. Successful in developing and executing strategic plans, setting and

administering budgets, and managing projects, from inception to

successful completion.

. Researches and defines competitor landscape, assessing the market and

the company's relative position.

. Develops and communicates a clear vision and strategic plan to execute

and achieve both revenue and profit goals.

. Formulates and implements strategic marketing plans and budgets to

support dynamic growth.

. Creates an integrated communications strategy, including social media,

website, point-of-sale and traditional media.

. Works with senior leadership to refine the market opportunity, position,

and messaging for current and future products and marketing initiatives.

. Develops and manages integrated campaigns in alignment with

segmentation, new product launches, co-marketing campaigns, and existing

products.

. Maintains control over company brand across all marketing collateral, in

print and electronic formats, including online.

TRAINING & DEVELOPMENT

. Respected as a "voice of customer" to internal teams, speaking

with authority on customer issues to ensure their needs are

represented in all business plans, training programs, and

materials used in the field.

. Establishes, implements, and directs training programs to ensure

the maximum effectiveness of the organization's sales and

marketing efforts.

. Oversees the development and delivery of training programs and

materials, providing guidance to ensure newly learned skills

application on the job.

. Gathers competitive intelligence and incorporates knowledge into

training the sales force in the area of competitive selling.

Page 3 Matthew A. Garrett

RELEVANT EXPERIENCE

MAINSTREET MEDIA, LLC, Middle Tennessee Area 2011 - Present

President, Sales & Marketing / CEO & COO

Board elected Chief Executive Officer, concurrently serving as Chief

Operating Officer and President of Sales and Marketing. Developed

strategies, platforms and processes to show top and bottom line growth,

created efficiencies and return profits. Managed staff of 32 employees.

Restructured MainStreet Media into a marketable and profitable entity

resulting sale in May 2013 with 14% ROI for senior investors with

shareholder approval. Currently managing the transition process.

EFFICIENT FITNESS, LLC, Nashville, TN 2008 - 2011

Sales & Marketing Leader / Owner and Founder

Established the start up's business identity and all marketing concepts,

including logo design, tag lines, website design with content, e-

newsletters, press releases, and social media programs. Crafted all

policies, procedures, and guidelines regarding starting and maintaining

new clientele and new contractors, as well as policies related to

liability and risk management. Managed 12 employees.

PERSONAL HEALTH & FITNESS, INC, Hendersonville, TN 2004 - 2008

Assistant General Manager

Aided General Manager in fields of management including employee

training, sales, marketing, and procurement.

EDUCATION

UNIVERSITY OF TENNESSEE, Knoxville, TN

2002

Bachelor of Arts, History

. Baseball Letterman

. Sigma Chi Fraternity, Vice President

MONTGOMERY BELL ACADEMY, Nashville, TN

1997

Graduate

SOFTWARE PROFICIENCIES

Microsoft Office (Word, Excel, PowerPoint, Outlook) . QuickBooks

ADDITIONAL

Competent in Spanish and Portuguese languages

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