Sales Marketing

PRAJEET P.SAWANT

*** ********* *****, ******* ****, Toronto, ON M1H 2E9

Cell: 647-***-**** Email: *******.******@*****.**

PROFESSIONAL PROFILE

Over seven years of sales and marketing experience within pharmaceutical

and insurance industries combined with a Bachelor of Science degree in

Chemistry and a Post Graduate diploma in Business Management (International

Business). Experienced in identifying and prioritizing business

opportunities to develop innovative approaches suitable to evolving

markets, including new product launch and market penetration strategies

that drive profitable results within both the B2B and B2C markets. Well-

developed knowledge of international business strategy, finance, marketing

and operations as well as working with multicultural teams. Well aware of

differences in the cultural, socio-economic and political context of

business operations. Skilled in creating and executing tactical and

strategic plans to secure advantageous market position, reinforce brand

strength and grow sales within targeted markets. Proficient in developing,

implementing, and evaluating advertising, merchandising, and trade

promotion programs; developing and executing field sales action plans; and

lead a sales force to deliver outstanding results in both sales and

customer satisfaction.

A dynamic, self-motivated and results-oriented team player with a high

degree of creativity and the macro and micro perspectives that are

important in critical decision making. An excellent communicator and

presenter, who is able to provide effective leadership to a large team,

train and mentor others, interact at a high level with clients and internal

leadership, and adapt to an ever-changing environment. Excel within a fast-

paced environment where keen attention to detail and the ability to meet

stringent deadlines are important. Language skills include English, Hindi,

Punjabi, Gujarati and Spanish.

PROFESSIONAL EXPERIENCE

Marketing Coordinator - MUCHO BURRITO May 2013 - Present

Collaborate with the Head Office and Business Owners to plan, coordinate,

and execute promotional activities in order to boost customer awareness and

drive sales

. Take a hands-on approach to marketing with active participation in the

actual events, also evaluate the direct results of marketing efforts

. Handle the day-to-day execution and management of retail event

functions and assist in the overall management of the store

. Project expected sales volume and profit for existing and new

products; analyze trends and results; establish/recommend pricing

strategies; monitor costs, competition, supply, and demand

. Prepare and implement employee schedule, oversee sales operations and

manage overall operations in the absence of the owner

Accomplishments

Generated a 40% increase in sales by driving customer acquisition, and

brand loyalty through promotional activities and events that expanded the

volume of repeat customer while establishing a strong growth trend for the

company, these included the following initiatives:

. Conceptualized and launched specialized marketing programs for

occasions such as Victoria Day, Mexico Independence day, and Canada

Day; complete with appropriate in-store visual merchandising,

decorations and signage, as well as online marketing

. Harnessed the power of internet; utilized social networking resources

such as Twitter and Facebook and a broad range of social media

marketing channel to promote business in a quick and inexpensive

manner; also used e-Marketing techniques to launch a social media

platform with a new service called Social Grub

. Boosted sales and generated excitement and active participation among

customers by promoting soft shells, discount prices and luck day

coupons as well as the VIP card

. Generated a high level of customer adoption for two new recipes by

managing the operations to launch the products, including the

coordination of both online and in-store activities

. Collaborated with Head Office in the development and implementation of

franchise-wide marketing campaigns and strategies

. Delivered top notch customer service at the promotional events through

direct customer interactions

. Completed cross training in all areas of the business as an Intern and

was consequently hired; gained Head Office and store level marketing

experience, including skills in producing highly effective franchise-

compliant retail marketing events

. Experienced the joys and challenges of working within a fast-paced and

highly entrepreneurial environment that is volume driven with a strong

customer-focus

Page 2 of 2 Prajeet P.Sawant

Business Development Manager - ENTERUS SOLUTIONS/ENTVOICE 2010 - 2011

Managed the day-to-day call center operations and served as a primary point

of contact for escalated matters while driving the sales of insurance

products on a business-to-consumer (B2C) level

. Proactively trained, motivated and supported a team of twelve to

deliver excellent results

. Monitored and tracked project key performance indicators (KPIs);

identified key drivers affecting the project and implemented action

items to drive performance

Accomplishments

. Built and managed a top-performing, cohesive team through coaching and

constructive criticism, strong leadership support and the ability to

inspire pride in achieving top-level performance

. Exceeded performance target; the entire team was awarded a fully paid

all-inclusive vacation

Sales & Business Development Manager - IPCA PHARMACEUTICAL INT'L Jul

2008 - Oct 2010

Led sales, marketing and leadership activities while representing one of

the world's largest manufacturers and suppliers of pharmaceutical products

with manufacturing facilities endorsed by regulatory authorities such as

the US-FDA, UK-MHRA, EDQM-Europe, and WHO-Geneva

. Identified opportunities and developed market plans that promoted the

market share of products to family physicians, specialists and

pharmacists

. Hired, trained and motivated a five member team to target strategic

and highly influential doctors and pharmacists, overcome objections

and deliver outstanding sales and customer support results; maintained

dashboard reports to indicate KPIs

. Collaborated with internal departments and external advertising

agencies in the strategy development and implementation of the

organization Marketing plans, including sales forecasts for each

product, allocation of expenses between products, sales promotion

programs and the accompanying marketing materials required to

successfully execute the strategy

Accomplishments

Increased revenue by 60% and annual sales margins by 12% thereby

outperforming forecasts of 35% and 5% respectively

. Successfully introduced 11 new products within a two-year period

complete with launch plans, marketing and promotion programs, and

distribution plans

. Identified and capitalized on key product differentiation

opportunities to secure advantageous position within a highly

competitive marketplace based on analysis of B2C and business-to-

business (B2B) buying trends

. Supported marketing initiatives by planning, organizing and launching

a highly successful continuing medical education (CME) with industry-

recognized subject matter experts (SMEs)

. Promoted to Sales/Business Development Manager based on excellent work

performance as a Sales Representative selling generic pharmaceutical

products to family physicians, specialist and pharmacists within a

highly competitive environment

. Recognized and achieved team awards for exceeding sales and marketing

benchmarks

Market Research Analyst - CALIBER POINT BUSINESS SOLUTIONS May 2005 -

Jun 2008

Researched and analyzed the US Healthcare Industry and Insurance Claims in

order to assist the company in service delivery assurance

. Created and produced market research reports on specific US healthcare

products and verified data accuracy and integrity through external

data suppliers

. Designed questionnaires based on activity and market objectives

. Audited data collection methods to ensure effectiveness and accuracy

Accomplishments

. Winner of the Star Performer Award for two consecutive years and was

promoted

EDUCATION & PROFESSIONAL DEVELOPMENT

LAMBTON COLLEGE OF APPLIED ARTS & TECHNOLOGY, Toronto Campus Apr 2013

Post Graduate Diploma in Business Management (International Business)

Bachelor of Science Degree in Chemistry - MUMBAI UNIVERSITY May 2005

COMPUTER SKILLS

. Windows and MAC operating systems with applications such as Word,

Excel and PowerPoint, as well as Internet research and communication

tools

- REFERENCES ARE AVAILABLE UPON REQUEST -

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