Marketing Management
Resume:
Rebecca Willis
*** **** **** ********* (Suite ***3), Toronto, Ontario, M5V 1B1
*******.******@****.**.**
“I am confident, hardworking, with good communication and organisational skills. I am
passionate about marketing and am highly motivated to achieve set goals”
Key Skills
Communication
I am able to speak and interact with people individually an d in groups and have had direct experience
in dealing with the public and working with both internal and external agencies.
I have had media training and been involved in organising and attending press /social media events.
I am confident at briefing creative, media and event agencies and have experience of managing these
activities on a daily basis.
Application of Number
I have had experience with constructing a trial balance, profit and loss account, balance sheet and
cash flow statement through completing finance and accounting modules at university.
I have budget management experience and have conducted competitor analysis using various data.
Information Technology
I have experience using Microsoft Word, Excel, PowerPoint, Visio, Outlook and Lotus Notes.
I am able to use the Internet with confidence and have completed ITQ Level 3 (NVQ for IT Users).
Education and Qualifications
2009 - 2010 The University of Hertfordshire, UK
MSc Strategic Marketing Distinction
2002 - 2006 The University of Surrey, UK
BSc Business Management First Degree Honours
2000 - 2001 Bracknell and Wokingham College, UK
A-Level Human Biology C
1999 - 2001 Ranelagh School, UK
Advanced GNVQ Business Studies Distinction
2000 - 2001 Young Enterprise Examination Credit
10 GCSE’s
1994 - 1999 A* - C
Employment History
Assistant Advertising Manager
Dixons Retail UK, August 2010 – May 2013
Assisting in the management of the creative and media agencies (M&C Saatchi and Walker Media) on
a daily basis – including weekly meetings and frequent activity updates.
Budget management for campaigns and media planning.
Assisting in the management of advertising campaigns (Press, TV, Online, OOH and local) for PC
W orld and Currys (from briefing - to inputting creative ideas - to the advertisements going live).
Ad hoc marketing research projects – ‘new and exclusive’ investigation and Knowhow Movies website.
Competitor tracking and monitoring and updating the weekly marketing pack and eight week marketing
plan for sales and marketing stakeholders.
Full Time Student – MSc Strategic Marketing
University of Hertfordshire, October 2009 – June 2010
I undertook a Strategic Marketing masters in order to expand my existing skills and knowledge and to
achieve a greater understanding of the strategic context of marketing.
Achievements - I achieved distinction ‘A’ grades for all modules and dissertation and undertook
leadership and planning roles throughout the course.
Rebecca Willis
219 Fort York Boulevard (Suite 2603), Toronto, Ontario, M5V 1B1
*******.******@****.**.**
Marketing Executive – TV Product Marketing
LG Electronics UK, March 2007 – October 2009
Trade Communications - Creating the TV product brochure and updating / developing the Atomium
sales presenter tool. Also included the creation of POS, monthly marketing newsletter (Marketing
Focus), retailer catalogue pages and other printed collateral.
PR Management - Creation of PR plan, KPI tracking, sample stock management, acting as product
interface between LG TV and PR agency.
Online Community / Social Media – W orking with the blogging agency and AV Forums to create a buzz
around LG TV products and create positive sentiment towards LG products and the brand through the
‘LG Blog’ and organising blogger events.
Trade shows and events - organising stands & liaising with external design agencies.
Monthly Market Audit - GFK data management, weekly update reports, monthly update and
distribution, competitor comparison sheets.
Sales and Marketing support – Providing both teams with product information and completing product
set up forms and other relevant documentation.
Achievements - Within this role (PR management responsibility), we achieved the highest PR value
(number one position) in Europe for TV product area 2008.
- My Audio Visual product brochure was used as best practice across the European subsidiaries.
Process Administrator - Quality Team
Vodafone (Telecommunications) UK, August 2006 – March 2007
Documenting the processes performed within the quality team. Specifically processes relating to six -
sigma, programme management, the black belt project life cycle and process management. This
achieved through interviewing team members, creating process maps using MS Visio and writing
procedure.
Achievements – Created the first official procedural documentation for black belt activity conducted
within the Quality department.
Marketing Co-ordinator - Professional Work Placement
Odeon Cinema Epsom UK, June 2004 – June 2005
Creating bi-monthly marketing campaigns (Brand Champions)
Planning and co-ordinating local and national promotions – displaying POS and promotional materials
throughout the cinema and local businesses.
Carrying out regional market share analysis.
Liaising and building relationships with local businesses, media and film distributors.
Conducting market research and carrying out direct marketing activities including questionnaire
creation and distribution.
Co-ordinating all cinema PR and organising competitions with local press.
Monitoring and evaluating all marketing activity and administration.
Brand Management - Ensuring that Odeon brand guidelines were followed and upheld throughout the
cinema and outside the business.
Ensuring all activities achieved maximum value and customer data capture for Odeon database.
Achievements - I achieved first place regionally and third place nationally, in ‘Brand Champions’ a bi-
monthly, company-wide marketing campaign.
- I achieved a distinction for my university placement and end of year report in this role.
Activities and Interests
I enjoy working out and keeping fit and like to participate in charitable running events, such as the Cancer
Research UK races. I enjoy socialising and dining out with friends and have a keen interest in a wide range of
music.
Contact this candidate