M a ryellen Slayton
**** * ***** ***** ***** Kennesaw, Georgia 30152 Cell: 770-***-****
********@*********.***
VALUE TO YOUR ORGAN IZAT ION
Results-driven professional with an impeccable list of accomplishments in marketing
research. Demonstrated success in analyzing data and presenting research findings for
M cKesson Technology ; one of the top healthcare IT solutions providers in the country.
S trong analytical skills with the ability to identify changing market conditions and provide
i nsight for strategic planning. An effective communicator capable of wri ting and presenting
reports in a clear and concise manner.
C ORE CO MPE TENC I ES
D atabase Design & Programming M arket Research Survey
Development
Research Methodologies Report Generation/Presentations
Qualitative and Quanti tative Analysis Consumer Trends &
B uying Behavior
Advanced skills in M icrosoft Access, Excel and PowerPoint; SQL, VBA, SPSS and
SharePoint
PROFESSIONAL EXPER I E NCE
Marketing Research and Business Analysis
Recruited as a Senior Marketing Research Analyst for McKesson Technology Solutions.
M anaged the sole execution of the Customer Loyalty Program with a key focus on
i ncreasing Net Promoter Score. Designed database and t racked entire system. Conducted
qualitative and quanti tative analysis.
Worked closely with sales team and enterprise executive. Developed surveys for eight
i ndividual business units, and assisted in CRM (Siebel) updates.
Instructed sales teams and each business unit on dashboard functions in third party
software such as Confirmi t, MarketTools and Satmetrics.
Developed an Excel spreadsheet status report with KPI’s and an Access database for
p roject managers.
Incorporated data from t ransactional surveys that presented a top-to-bottom view of
customer loyalty.
Generated reports utilizing internal and third-party data sources for a complete view of
customer base.
Key Accomplishments:
Designed an Access database which enabled sales team to effectively t rack win/loss
reporting, customer t rends and dollar amounts.
Enabled the business unit to recoup previous customers, retain existing ones and
generate new sales.
Played an integral role in Net Promoter score increasing an average of 10 % overall per
business unit.
Database Development / Consulting
Brought on board to assist new software consulting fi rm in setting up an Access
database; designed to customer specifications.
Worked directly with customers to define business requirements, t rained on the use of
database and report generation.
Successfully wrote VBA code, developed queries, designed forms and created table
relationships.
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Ma ryellen Slayton
P age T wo
Real Estate / Accounting & Finance
Served as Financial Manager of a th r iving home builder for 10 years in Kennesaw, GA.
Oversaw all P&L, weekly financial reporting, and developed proposals for construction
loans.
Successfully managed accounts payable, payroll and annual workman’s compensation
audits, in addition to general liabili ty and workman’s compensation funds.
Employed strong Access skills and designed new database to maintain all homeowner
f iles.
CH RONOLOGY OF E MP LOY ME N T H IS TORY
MCKESSON TECHNOLOGY SOLUTIONS, A lpharetta, GA M ay 2008 – Nov. 2013
Senior Marketing Research Analyst / Business Analyst
DATATRAIN,
Woodstock, GA Dec. 2007 – Aug. 2009
D atabase Development Consultant
STONE FAMILY CHIROPRACTIC CENTER, M arietta, GA June 2006 – April
2008
O ffice Manager
S LAYTON HOMES, I NC .,
Kennesaw, GA Jan. 1991 – Dec. 2001
F inancial Manager
E D UCAT ION
Bachelor of Arts: Music, minor in Computer Science
M ONMOUTH STATE U NIVERSITY, Red Bank, NJ
Access Database Certification
K ENNESAW STATE U NIVERSITY, Kennesaw, GA