GARY BALSER

**** ******** **** ******** **** ****7• 614-***-****• acbmuf@r.postjobfree.com

www.linkedin.com/pub/gary-balser/11/b32/344

MOTIVATED AND ASSERTIVE ADVERTISING/MARKETING DIRECTOR

Spearheading increased revenue via prolific advertising campaign implementation!

Focused Advertising and Marketing Director with extensive account management, advertising sales, marketing and advertising campaign

development, branding, promotions, media production and event management experience. Proficient in client development, media

buying, media direction, and media development, plus the ingenuity to utilize positive and assertive sales methodology to eclipse sales

goals. Originated targeted media advertising campaigns for an advertising agency, established and produced a weekly consumer TV

show with a variety of advertising agency clientele, generated advertising campaigns for an entertainment company, a large entertainment

facility, and an advertising company. Instituted enthusiastic and results-driven event marketing with extensive advertising campaign

creation from print, radio, cable, and social media. This includes a national concert tour with over 250,000 in attendance, plus successful

execution of shows with artists such as Styx, 38 Special, Skillet, Amy Grant to Alice Cooper. Strong leadership with the ability to make

decisions under pressure. Thrive in deadline-driven environments.

CORE COMPETENCIES

•Imperative Account Management •Superb Campaign Inception •Stimulating Special Event Management

•Assertive Advertising Techniques •Pragmatic Networking Skills •Marketing Analysis/ Forecasting Capability

•Effective Media Direction •Optimal Social Media Marketing •Strong Written and Oral Skills

CAREER ACHIEVEMENTS

• Account Development – Doubled the general market advertising clients for an advertising agency, and sold 60% of the

advertising time for a local TV show. Established substantial audio visual business relationships with Ohio State University, and

Honda of America. A former owner of a small advertising company with additional experience in movie screen advertising

sales.

• Revenue Generation – Sold 50% of advertising agency general business combined with 70% advertising for television show

on local ABC affiliate. Owned and operated an amusement facility in Central Ohio that had 4 million dollars in revenue and

was debt free within the first two years of operation. As Area Sales Manager, increased sales territory volume by 45%.

• Market Penetration - As a Marketing Director, developed all media to reach audience in 27 cities with over 250,000 in

attendance. Placed national and regional media buys for an entertainment company and advertising agency accounts.

• Effective Marketing - Increased concert tour attendance by 25% and sponsorship revenues 50% over previous concert tour via

strategic campaign direction. Executed targeted marketing for successful concert events featuring national artists. Created media

advertising and marketing campaigns for local and regional clients for an advertising agency. Generated direct mail, digital

advertising, SEO and PPC advertising, ticket sales, plus Internet social media campaigns.

PROFESSIONAL EXPERIENCE

Britt Balser Foundation For TTP, Westerville, OH 2002-Present

President

Actualized and currently oversee a national charity that raises funds to fight a fatal blood disease.

Create all marketing and fundraising campaigns for benefit concerts that feature national artists. Compose all press releases for

promotions for national and international music artist’s concert appearances. Dexterity in fundraising events along with charismatic

public speaking.

Arrange, promote and produce shows with artists that include; Styx, 38 Special, Skillet, Jars of Clay, Asia, to Alice Cooper.

Handle all administrative tasks, including but not limited to, artist’s contract negotiations, vendor management development of

sponsorship relationships, organizing and planning of itinerary for the event, along with all sound, lighting, catering, and

accommodations requirements. Allocate all ticket distribution to local outlets and Internet sales.

The Creative Group-Central Ohio Transit Authority, Columbus, OH 2012

Public Relations and Media Representative

Efficiently achieve media goals in Media and PR Department of one of the largest transit authorities in the Midwest.

Composed all media relations press releases for the department that reaches over 100 media outlets. Developed

story ideas submitted to TV, radio, print, and internet contacts.

Created and wrote weekly newsletter for distribution to 800 employees.

Composed and updated all news releases to the company website. Researched and improved content for new marketing materials.

Rush Concerts, Mechanicsburg, Ohio 6/2010– 6/2011

Marketing Director

Increased concert tour attendance by 25% and sponsorship revenues 50% over previous concert tour via strategic marketing.

Created strategic marketing for all media outlets to in these areas for national concert tours for national events.

Sold title sponsors for the 27 city concert tour with movie and educational sponsors.

Compiled and published news releases that insured the success of 10 major concert tours.

These tours included Amy Grant, Mercy Me, Third Day to Michael W. Smith.

Envision Media Group-Worthington, OH 12/2008 – 6/2010

Account Manager/Television Show Producer

Generated 50% of clients for local TV show and 35% of gross revenue for general agency business.

Aggressively acquired new clients for media group, which accounted for 35% of the total revenue in agency business for the media

company.

Produced strategic media campaigns for clients in the restaurant, retail, and service industries. Effectively wrote, directed and placed

media buys for agency clientele. Achieved client goals and satisfaction with agency services.

Established and produced “The Deal Detectives” TV show on ABC affiliate.

Utilized media knowledge to successfully place media buys in various markets to reach targeted demographics.

Hughie’s Audio Visuals, Columbus, Ohio 3/2006-8/2008

Business Development Manager

Aggressively captured 30% increase in new business, which included The Ohio State University.

Actively negotiated RFQ s for national events, worked with national conventions and associations to create and produce event

experiences for groups of 100-20,000. Utilized creative sales skills to create superior audio and lighting presentations for clients

Utilized multiple sales techniques from networking, cold-calling, Internet leads, and market analysis to produce an increased market

share in the area for audio visual productions.

ZAPZONE Laser Tag Fun Center, Hilliard, OH 1/1997-11/2001

Owner/Operator

Conceptualized, and built an entertainment facility that grossed 4 Million dollars.

Successfully created and conducted all of the marketing and advertising campaigns, which encompassed

print, television, and radio, for the business Executed all daily management duties, training, payroll, interviewing, and hiring

personnel.

Energetically trained and coached all employees the “WOW” factor involved within the entertainment industry.

Executed all corporate and group sales for the entertainment venue with companies that included Nationwide

Insurance, Wendy’s, and The Scott’s Corporation.

Montana Products, Orrville, OH 5/1992-1/1997

Area Sales Manager

Increased territory sales by 45% with key accounts including Honda of America.

Generated over a half a million per year in sales as a result of assertive sales techniques for manufacturer of automotive, fleet, and

industrial aftermarket coatings to the automotive and truck refinishing market.

Sales management included product demonstrations, various trade shows, and extensive face to face cold calling

EDUCATION

Mass Communications/Recording Industry Management

Middle Tennessee State University-Murfreesboro, TN

VOLUNTEER EXPERIENCE

Ambassador for Lifeline of Ohio- Dedicated to advancing organ donation awareness and donors via Public Speaking as an Organ Donor

Father.

LIFELINE OF OHIO-Columbus, Ohio

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