SHANE L. BOROFF
**** ****** ***** ***** ******, Ohio 43017
*****.******@*****.***
CAREER SUMMARY
Offer 17 years of experience in high growth environments while expanding
profitability. Specific areas of responsibility at an Executive level
include Sales, Client Services, Marketing, Project Implementation, and
Professional Services. Recognized as a leader in delivering revenue growth
and improving Customer satisfaction with demonstrated skills in:
. Maximizing SG&A efficiency to grow profitability
. Creating a performance based culture
. Development and implementation of repeatable sales processes
. Strategic account planning
. Developing go to market strategies to sell new products and services
. Simplifying complex concepts and establish a Return on Investment link
to minimize purchasing risk for the Customer
. Team development, coaching, and mentoring
PROFESSIONAL SUMMARY
CompuGroup Medical U.S. Boston, MA 09/2013 -
Present
Vice President of Sales and Marketing
Responsible for all sales and marketing efforts for the U.S. business,
which accounts for approximately $60M of $600M in global revenue.
Implemented key performance indicators across all sales functions. Re-
launched three (3) main products with new branding and messaging to
incorporate into search and social media marketing activities, email
campaigns, and trade shows.
Xcelerate Media, Inc. Columbus, OH 04/2007 -
09/2013
Vice President of Sales and Client Services
Responsible for sales, customer service, project implementation, quality
assurance, writing, and professional services. Developed new professional
service offerings to improve profit margins. Implemented go to market
strategies to deliver revenue growth and increase recurring revenue.
Restructured Client delivery teams to improve client retention rates.
Developed a contractor program to quickly deliver large scale programs
without increasing the company payroll.
Pinnacle Data Systems, Inc. (PDSi) Columbus, OH 04/2001 -
04/2007
Sr. Director, Global Sales and Implementation Services
Responsible for the global SG&A budget in excess of $10M annually.
Accountable for sales and gross profit. Increased gross profit margins
across all regions by leveraging partner programs. Established new partner
agreements to provide in region fulfillment services. Established a
methodology for global account planning to expand our largest accounts into
new regions in parallel with our operational expansion plans. Key member
of the GNP Computer acquisition team with specific responsibilities related
to Customer retention analysis and SG&A requirements.
CompuServe Network Services 6/1996 - 4/2001
Positions held include Network Systems Engineer, Account Executive, and
Sales Manager.
KEY RESULTS
Vice President of Sales and Marketing (CompuGroup Medical)
. Increased monthly sales bookings by 10%
. Increased marketing campaign contact ratio by 50%
Vice President of Sales and Client Services (Xcelerate Media, Inc.)
. Grew sales 8x in 6 years
. Improved client retention from 91% to 98%
. Developed programs to grow annuity business from 2% to 28% of total
revenue
. Expanded gross profits from 62% to 77%
. Grew the closeable pipeline by 350%
. Increased the average deal size by 10x
Sr. Director, Sales and Business Development (PDSi)
. Grew revenue from $15M to $76M
. Developed new service programs resulting in $1.5M in new revenues with
a Gross Profit of $1.1M
. Developed and implemented a capacity framework resulting in the
realization of 20% more revenue
EDUCATION
WRIGHT STATE UNIVERSITY Dayton, OH
Bachelor of Science, Electrical Engineering, Magna Cum Laude
AVAILABILITY Negotiable
REFERENCES Available upon request