Sales Project Manager

MICHAEL L. OBERG *** W. Aspen Way Louisville, Colorado

80027

303-***-**** ******************@*****.***

PROFESSIONAL CAREER PROFILE

A dynamic Geospatial Professional with over ten years experience

looking to join an organization that values the positive impact that

geospatial solutions provide to the world. Proven experience in

various marketing, sales, product and technical programs. A team

player that is altruistic, working with and for the team, for the

company and most importantly, the customer. Experienced in partner

relations, international business, sales enablement, Location Based

Services and GIS.

Core Competencies:

Facilitate and lead sales Adapts quickly in change Brings a calm and balanced

product training transitions perspective

Experience fostering Effectively translate the Core knowledge of GIS and

co-marketing relationships customers perspective geospatial techniques and

with software partners into product development theory

Develops strong internal and Driven by self Knowledge of third party

external customer motivation, personal remote sensing and GIS

relationships by providing responsibility and goal software; ENVI, ESRI ArcGIS,

pointed product direction achievement ERDAS, PCI Geomatics, Socet

Set

PROFESSIONAL EXPERIENCE

DigitalGlobe, Inc.

May 2003-November 2013

Content Manager (Geospatial Operations)

* Tasked to improve the overall quality of Location Based Service

product. Improvements accomplished through implementing direct

customer feedback and voice of the market

* Enabled close to $5M in online portal sales in less than a year

through close coordination with sales and sales engineering teams

* Re-established trust and confidence with our major Location Based

Services customers through tight collaboration with quality control,

sales, product management, satellite collection planning and the

customer

* Initiated development of content management tools with the enterprise

GIS teams and agile scrum teams to improve efficiency in content

material selection for the Location Based Service Product

* Provided monthly briefings to key lines of business within the company

to communicate the content plan and overall content strategy

* Developed simple ArcGIS models to help automate daily content

management tasks

* Daily use of ArcMap GIS software to perform ongoing content

management analysis

Product Marketing Manager

* Liaison for integrating all go-to-marketing plans with product

management, sales, regional marketing, channel marketing, solutions

engineering, strategic vertical market leads, and sales support teams

* Nurtured and implemented software partner co-marketing strategy to

drive product awareness and benefits (co-hosted joint webinars, user-

groups and road shows) resulting in multiple business development

opportunities and new revenue channels

* International travel to support Sales in educating customers and

channel partners; spoke at the Geospatial World Forum in Delhi, India

2010

* Designed and executed marketing plans including: messaging and

positioning, competitive landscape, marketing programs and sales

enablement

Re-defined and enhanced product launches that represent the customer

voice, including interactive and progressive communications and sales

tools that speak to the customers needs

* Cultivated and presented product and service webinars, internal

and external, to deliver value message

Product Manager

* Assisted and led strategic activities responsible for driving go-to-

market product strategies for U.S. federal/civil government and

defense products and services

* Collaborated with market segment customers to identify problems and

needs, market requirements and unique government service product needs

while shaping the company's role and brand in the markets for imagery

service

* Established strategies for market differentiation to maintain the

industry leadership position for aerial imagery products and services

in the domestic market

* Developed and presented market requirements documents and business

cases for new products and services

* Joined forces with operations, engineering and sales to estimate

market size, share, revenue, and costs for government products

* Presented at conferences and sales meetings from Alaska to Boston and

places in-between

Senior Digital Mapping Analyst

* Led and assisted with orthoimagery creation from ingest of imagery on

the front end to formatting and delivery on the back end

* Worked daily with remote sensing COTS software packages to create

orthoimagery products

* Facilitated project status updates and managed order tracking

database

* Managed and tested software releases

* Mentored and led new employee training programs

* Cleared by the Department of Defense to the Secret Level June 2003 -

June 2013

Jacobs Engineering (formerly Carter and Burgess)

September 2001- April 2003

Cartographic Project Manager

* Managed project coordination and communications with business clients

such as Colorado Dept. of Transportation and Pulte Homes

* Researched and calculated all costs associated with aerial mapping

projects nationwide

* Advised management on implementation and budget for project

assignments

* Conducted logistical analysis on project details for presentations

to management

* Managed and coordinated third party vendors to ensure on-time on-

budget products

Bing Maps (formerly Vexcel Corp)

July 1999- August 2001

Geographic Information Systems Analyst

* Created and managed flight plans for aerial mapping projects

* Established business relations with aerial photography companies for

mapping jobs

* Coordinated projects with the contracted survey crews for ground

control collection

Education

Masters of Business Administration Marketing

Regis University, Denver, CO Magna Cum Laude 2007

Bachelor of Arts Geography and Business

University of Vermont, Burlington, VT 1998

Certifications

Pragmatic Marketing Certified

Professional Memberships

American Society for Photogrammetry and Remote Sensing

References

Pierre Girard, Senior Director of Sales Engineering at DigitalGlobe,

*******@************.***

Jason Sims, Director of Geospatial Operations at Intergraph (A

Hexagon Company) *****.****@**********.***

David Fogel, Sr. Spatial Analyst, Apple, Inc. ******@*****.***

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