Shannon Riley
Independent-Freelance-Contractual Services
*****************@*****.***
Summary
I am very experienced and adept in customer relations, service, and satisfaction. I have a background in sales
and marketing, catering, hospitality, food and beverage, coordinating events, branding, retail, and promotional
work. I am detail oriented, organized, and driven in excellence and performance.
I am knowledgeable with Word, Excel, Power Point, Microsoft Outlook, Outlook365, programs and most
platforms and social medias- Google Docs, Google +, Facebook, Twitter, Instagram, Tumbler, Pinterest,
Foursquare, Hootsuite, Vine, Socialcam
I am a freelance
/contractual writer, knowledgeable in digital content writing, SEO optimization, and WordPress.
I have had the great opportunity to work as a Brand Ambassador and Promotional Model, creating awareness
and launching new brands for various companies, based in New York, Washington D.C. and Miami.
I have coordinated events, managed, and held promotions for Pro-Player teams, such as the Miami Dolphins,
The Heat, and The Marlins. I have organized events, workshops, trade-shows, and conferences from beginning
to end. With extensive experience in sales & marketing, promotions, and events.
I have had the exceptional ability to intuitively interact, lead, and communicate with people on all levels from
CEO's to field staff.
01/08 – Present- Contractual Event Staff & Hospitality Specialist- Acting as a Greeter, Promotional
Model/Brand Ambassador, Event Escort, Hostess, Specialty Cruise Hospitality, and Production for the
following programs and companies;
Art Basel - A Plus Events - Steel Orchid Entertainment - GMC Marketing - BCS National Championship -
Pfizer - Morgan Stanley - Polaris - Barton G - Dillards - Sony Ericsson - Kuoni - Advantage - Access - Events
& Adventures - Sun Life Stadium - Home Depot - Viscaya - Lasso The Moon - Bongos Cafe -On The Blue
Experience
Digital Content Writer at SpiderBoost Interactive Agency
July 2013 - Present (6 months)
Content Writing for a highly diverse client base consisting of individual entities and corporations varying in
size from the SMB to enterprise (Fortune 500) level-Entrepreneurs to Executives. Interactive Marketing and
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Advertising.
Charity Lead Promo team at Charity Events
October 2012 - Present (1 year 3 months)
-2013- the Lead Promo Girl Palm Beach Breakers Golf Resort- Golf Fore Charity all proceeds go to our
Veterans.
-2012-Lead Promo Girl Miami Art District: Art Basel-Orchid Events: I love ART; all proceeds go to
homeless children in NYC shelters
Contractual Event Staff & Hospitality Specialist at Freelance- Events, Promos, Production, BA -Brand
Rep.,DMS-Meet & Greet, Specialty Cruises
August 2010 - Present (3 years 5 months)
01/08 - Present Acting as a Greeter, Promotional Model/Brand Ambassador, Event Escort, Hostess,
Specialty Cruise Hospitality and Production for the following programs and companies;
Art Basel - A Plus Events - Steel Orchid Entertainment - GMC Marketing - BCS National Championship -
Pfizer - Morgan Stanley - Polaris - Barton G - Dillards - Sony Ericsson - Kuoni - Advantage - Access -
Events & Adventures - Sun Life Stadium - Home Depot - Viscaya - Lasso The Moon - Bongos Cafe -On The
Blue Monsters of Rock Specialty Cruise-Mosaic Samsung Promotional Tour- Carless Monster Productions-
Contractual Writer at Freelance Writer
May 2008 - Present (5 years 8 months), Content, Digital Content, Article, Technical, Resume. Strong Researcher-WordPress knowledgeable.
SEO-optimization
Executive/Personal Assistant at Madison Capital Group, LCC
August 2012 - August 2013 (1 year 1 month)
Assistant to the director of the company. Duties included payables-receivables,
all accounting, handling nine different business entities and accounting.
Maintaining office and organization.
Handling all affairs from business and personal.
Sales & Promotional Marketing Consultant BMP inc. Construction at bmp inc.
October 2010 - July 2012 (1 year 10 months)
Social Media/Marketing Promotions & Sales
Generated Leads and prospective clients
Accounting, Filing, Over-seeing work sites and crews
Handling payables and receivables
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Carrying out everyday administrative duties
1 recommendation available upon request
Sales & Marketing Director at Insights On Aging
August 2011 - March 2012 (8 months)
Developed Sales and Marketing position from beginning base/start-up company
Devised and structured position and created position manual and job details
Managed and maintained all relations with clients and sales/B2C;Business to customer sales
Used creative advertising and program ideas to generate and maintain promotions
Utilized all social media and internet marketing and Business to business event networking to generate leads
Created a database of 6000 contacts and clients
Set up events and seminars
Built pre and post relations with business decision makers/B2B; Worked Business to Business with top
companies
Created sponsorships and managed sponsor contributions
Responsible for written sponsor, vendor, catering, and writing proposals and contracts
Managed advertising generating free ad space with top editors
Scheduled radio shows for free advertisement
Managed all accounts
Marketing/Business Manager at Graham companies
1991 - 2001 (10 years)
Responsible for handling all of the finance for the business office within the hotel
Worked closely with accounts payable and receivables
Carried out everyday administrative duties
Sports Marketing Assistant-Don Shula's Hotel, Miami Lakes, Florida
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Used creative advertising and program ideas to generate and maintain
promotions
Managed sponsor contributions and spearheading sweepstakes for giveaways
Answered fan mail on behalf of Coach Don Shula
Event planning for pro-player stadium
Assisted with the grand openings of new Don Shula's restaurants
Facilitating the development of the franchise. Developed the concept terms, and rules, and responsible for the
execution
Skills & Expertise
Human Development
Social Media Marketing
Direct Marketing
Direct Sales
Promoting
Psychology
Analysis
People Management
Leading People
Great People Skills
Writing
Proposal Writing
Creative Writing
Cleaning
Organization
Interior Design
Events
Parties
Management
Leadership
Online Marketing
Leadership Development
Fundraising
Retail
Marketing Communications
Branding
Marketing
Team Building
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Entertainment
Lead Generation
Business Development
Sales
Small Business
Budgets
Sponsorship
Customer Service
B2B
Online Advertising
Entrepreneurship
Marketing Strategy
Public Relations
Hospitality
Digital Marketing
Integrated Marketing
Email Marketing
Trade Shows
WordPress
Press Releases
Social Networking
Time Management
Publications
The Rustic Room
Connections May 2004
Authors: Shannon Riley
.
Education
Florida International University
Pyschology
Activities and Societies: Newspaper Staff
Honors and Awards
Honor: Being a mother
Awards: Writing Scholar Ship
Published works
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Interests
human behavior, mental health studies,recovery studies, social services, creativity, analytical and critical
thinking, profiling, assessment, and analysis, writing, spirituality, meditation, community, self-motivation,
self-improvement, motivational concepts and social concepts, interacting with others, helping others, being a
single mother and provider, a source of inspiration for others, honesty, values, principled people, integrity, hard
working and willing people, and the beach.
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Shannon Riley
Independent-Freelance-Contractual Services
*****************@*****.***
1 person has recommended Shannon
""Shannon is energetic, driven, detail oriented, and organized. Shannon is well liked by all clients, genuine in
her pursuit to help the customer, and exhibits a strong work ethic. Working with Shannon has been a
pleasure." Service Category: Marketing, Sales, Business Development, Customer Service Year first hired:
2009 Top Qualities: Personable, High Integrity, Creative"
Brian Matthew Patton, Brian Matthew Patton, Brian Mathew Patton inc., was a consultant or contractor
to Shannon at bmp inc.
Contact Shannon on LinkedIn
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