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I have a Canadian MBA (Laval University) and 13 years experience in:

Strategic Planning, Budget, Forecasting, Reporting, Business Cases,

Business Plans, Analysis and Financial Control, audit plans, PMO...

I work since 2007 at the Emirates International Telecommunication LLC EIT,

I held until February 2012 the position of Senior Manager reports directly

to the CCO and I supervised a team of 5 persons. I was responsible of

Budget & Forecast, Reporting, Business Cases, analysis and management

Control at all the LOB: Sales, Mobile, Fixed, Broadband and Communication.

My cross training and my experience have allowed me to accept a new

challenge, I was assigned as a Business Partner reported to the CFO on

secondment at the Commercial & Marketing and to the Network & the IT.

I also managed all processes and tools to support Business strategy and

Business plans, I worked with management consulting firms: such as

Mackinsey, Analysis Mason, Novedia, BCG, Capgemini...

During 19 months I was Senior Business Manager in charge of the branches in

Tunisia, Algeria, Libya and Sudan. I was in charge to consolidate the

results of different branches and to create a new partnership program. I

Managed multiple tasks and plan efficiently, I created a unit for the

commercial reporting, re-organized staff and work and encouraged innovation

and developed work in team.

In Tunisiana I acted as a PMO: To support the CCO to manage the different

marketing departments (customer care, sales, communications, Mobile, Fixed,

ADSL to manage the capacity reference table from a Marketing standpoint

including outlooks related to network capacity, CPEs, SIMs & vouchers,

numbering & devices, stock monitoring to ensure delivery of marketing

roadmap for own responsibility area. I Prepared Business Plans, Business

Cases and the Budgets for the products and services.

As Business Analyst in the commercial department at Cescom (Montr al), I

was responsible of the virtual billing, fraud, and the update of the data

base with different North American operators: Qwest, Global Crossing,

Teleglobe, Primus...

Professional Experience:

2007 - July 2013

Emirates International Telecommunications LLC for Tunisie Telecom

Financial Business Partner: Senior Finance Manager for the Commercial &

Technical Departments:

. Managed all processes and tools to support Business strategy, Business

plans, Roadmaps...

. Established budgeting process for the commercial and technical

department and regular re-forecasting per Line of Business for Sales,

Revenue, Market share, churn, Migration, Subscribers...

. Managed the distribution channel (direct & indirect), fixed the

objectives for a team of sales, created all the reports and supports

to help them to reach the objectives.

. Helped the financial management of the IT delivery required for the

optimal needs of the Commercial & Marketing departments.

. Checking the feasibility of projects with the commercial and the

technical department, working closely with all the teams to reliable

the spec of each project.

. Compiled and support the assessment of the product roadmap against

revenues, margin and subscriber targets. Communicated to Technology

and monitor its implementation.

. Worked on a new method for improving the estimation of assets

depreciation.

. Improved a monitoring process (per Project) for the budget

expenditures in/out Oracle of the OPEX and the CAPEX for the different

commercial and technical structure.

. To model yearly/quarterly COS, Marketing Gross Margin, Marketing OPEX

& CAPEX by product and segment, and track performance against forecast

for own responsibility area.

. Monitored the program to reduce OPEX & CAPEX costs, renegotiated

contracts with the most important providers (Ericsson, Alcatel,

Siemens

. Establish a monthly reporting with KPIs, Dashboards, analysis and

simulations for each technical structure.

. Monitored sales and revenue and KPI's on a daily, weekly and monthly

basis in Mobile and in Fixed, ADSL and DATA.

. Realized Business Cases for the New Promotions & Offers and for the

new technical projects. Drown up balance sheet after the launch of

promos and offers.

. Analyzed the competition product offering and conducted the market

survey.

. Ensured operational quality in the entire industry, including ensuring

compliance with regulatory standards, compliance and privacy policies.

2005 - 2007

Groupe El Badr for ScadaCom International

Senior Business Manager

. Directed a Reporting service and the Budget function.

. Realized the dashboard manager for the branches of ScadaCom (Sudan,

Algeria, Libya, and Tunisia).

. Analyzed the financial and economic situation of the branches per

project: Siemens, Ericsson, Alcatel, ZTE, Huawei, Areeba, KanarTel,

ATM, Wataniya.

. Designed new management procedures in order to collect information.

. Followed the evolution of the completed work by project. Highlighted

the significant differences between the forecasts and the

achievements. Analyzed the causes of the variations.

2004 - 2005

OOREDOO for TUNISIANA

Expert Budget & Forecast

. Directed a Marketing Budget function.

. Planned product business cases and launch scenarios

. Developed the Roaming pricing plan.

. Updated the budget and proposed some adjustments.

. Contributed to specification of the marketing departments need's (Data

Warehouse Project).

. Created a periodical reporting for the marketing department (churns,

migrations, bonus

. Made weekly simulation reports to have visibility of the sales trend

of the postpaid & prepaid offers.

2000 - 2004

Cescom, Montr al

Business Analyst

. Generated weekly and monthly bills.

. Ensured billing software maintenance of the different platforms:

Ericsson, Cisco.

. Extracted CDR (Call Detail Record) from the Switch using the PL-SQ and

UNIX scripts (checking fraud, generating reports, special request from

the other services).

. Developed P&L reports for each product of the company.

. Negotiated and managed business deals with strategic partners.

. Carried out test performances for the invoicing system of UMS

Academic Background

2000 : MBA in Information Technology - Universit Laval CANADA

1997 : CMA - Institut Sup rieure de Gestion Tunisia - Maitrise en Expertise

Comptable

Training Courses:

.

. Certification: TCP/IP

CRIM, Montreal, Canada 2001.

. Certification : D velopper des scripts sous Unix

CRIM, Montreal, Canada 2001.

. Certification : SQL Oracle

CRIM, Montreal, Canada

Computer Knowledge:

Advanced user: MS-Office, MS-Outlook, MS-Project

Web : HTML, ASP

Data base: PL-SQL, Access

Languages:

Arabic: Native.

French: Spoken and written

English: Spoken and written

Hobbies:

Sport: Workout, Cycling, Running.

Music, Movies, Traveling, Reading

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