Marketing Management

K AV I T H A R A N G A N AT H A N

+1-617-***-**** *.*************@*****.*** 70 Jamaicaway, Boston MA 02130

* *********

Seeking a full time position in Marketing /Consulting roles in the areas of Biotechnology and Life Sciences - starting January 2014

2 EDUCATION

Candidate for a Masters in Science, Biotechnology 2011 – 2013

Northeastern University, Boston Current GPA: 3.41/4

B.Tech. Biotechnology 2005 – 2009

SRM University, Chennai, India CGPA: 7.83/10

3 WORK EXPERIENCE

July’13- Present New England Biolabs, Ipswich, MA

Intern –Marketing and Marketing Communications

The primary goal of this internship is to evaluate and improve Customer Intimacy and to perform brand auditing.

As part of improving customer intimacy I’m analyzing several customer touch points, identifying bottlenecks and providing

recommendations.

In Brand Auditing, I’m auditing the brand visibility and perception amongst customers, employees and prospects through primary and

secondary market research.

May’12- Aug’12 KPMG India Pvt. Ltd

Intern –Consulting (Healthcare)

Worked with a Healthcare Client to create and implement a revenue-generating education program. Performed Market analysis,

formulated strategy and delivered presentations to senior management.

Jan’11- Aug’11 TNS India Pvt. Ltd (Kantar Operations)

Analyst – Full Time

Performed Market research and analysis of leading healthcare products

4 RELEVANT COURSES

In addition to core science courses, I did courses in Marketing, Project Management, Ethics, Business of Science, Patents, Economics and

Accounting basics, Advanced Statistics, Business Intelligence, Entrepreneurship, Product Development, M&A etc.

Additionally, worked on creating the Marketing strategy for the launch of a VC funded start-up based out of Northeastern University.

5 SCIENCE INTERNSHIPS

Jan’09 – Mar’09 Thesis at Asian Institute of Gastroenterology, Hyderabad, India

Proposed and implemented a method to extract DNA from Milk Somatic Cells in order to determine if

bacterium MAP is the causative agent for Crohn’s disease in human beings.

2007-2008 Additional internships at Shantha Biotech, AG Biotech Laboratories and Indigenese Biotechnologies, India

6 CERTIFICATIONS

Completed a six month certificate course in ‘Clinical Research and Clinical Data Management’ in 2010

7 TOOLS KNOWLEDGE

Extensive MS office skills, IBM- SPSS, Ascribe

8 OTHER INTERESTS

Regular contributor to the Northeastern University’s NUSci magazine, Was a National level Swimmer in India – won several events in the

National and State level in India

Contact this candidate