Project Manager Marketing
Resume:
Eileen Violini
*************@***.*** 484-***-****
PROFESSIONAL PROFILE
Highly motivated communications professional with creative
ability to develop outstanding digital and printed materials
that enhance brand identity. Effectively communicates with team
members, and capably manages multiple tasks in a deadline driven
environment. Background in project management and job tracking,
and able to think creatively to maintain schedules to meet
project goals.
EXPERIENCE
Marketing Communications
. Identifying, developing, and implementing strategic marketing
campaigns using print and digital communications to reach target
markets for enhanced brand awareness.
. Developing and maintaining client brand identity for projects
across multiple platforms, including executing projects within
current brand guidelines.
. Evaluating marketing strategies for effectiveness using response
rates and analytics, and making suggestions for improvement to
message and execution.
Graphic Design
. Development and design for all marketing materials for new
software product launch establishing and maintaining brand
identity across multiple marketing vehicles including packaging,
sales brochures, direct mail, press kits, and magazine
advertising.
. Extensive experience developing and producing a wide range of
corporate communication materials including: packaging, print
advertising, collateral materials, direct mail, catalogs,
newsletters, constituent publications, and on-line media from
concept through completion.
. Development, design, and production of trade show materials
including standing displays and booth signage.
. Designing and managing multiple drop mail campaigns for
companies like ING Financial Services, Samsung Credit Card,
Hyundai Credit Card, OCBC Bank, and AEC Software.
Content Marketing
. Developing a content marketing strategy for non-profit including
writing and updating of online content across multiple digital
channels - website, email, and social media.
. Managing editorial calendar for non-profit publication and
working with multiple
groups to write, edit, approve, and publish materials online and
in print.
. Identifying key areas for public relations, and preparing press
releases for events,
working with multiple groups for review process.
Print Production
. Selecting vendors, generating print specifications for cost
estimates, and managing
printing budgets.
. Managing $250,000 print budget that realized a 25% savings the
first year of management.
. Providing client advice for alternative print methods to help
reduce printing costs.
Project Management
. Establishing, implementing and maintaining first project
scheduling for advertising
agency that dramatically improved agency efficiency, increasing
department's available billable hours.
. Managing content workflow from editorial through printing of
eight weekly community
newspapers maintaining and implementing schedule.
. Developing and implementing schedules, managing resource
allocation, and prioritizing
upcoming projects to maximize project resources.
WORK HISTORY
Communications Associate St. David's Episcopal Church - June
2011-November 2013
Communications Consultant Forest Farm Graphic Design - Sept.
2001-June 2011
Technical Project Manager America Online Time Warner - May
2000-Sept. 2001
Creative Services Manager AEC Software - Jan. 1998-May 2000
Art Director/Production Manager Market Street Group - May 1996-
Jan. 1998
Art Director/Production Manager Cactus Creative Group - Dec.
1994-May 1996
Graphics Editor Times Community News Group - Sept. 1992-Dec.
1994
SOFTWARE & TOOLS
Adobe Creative Suite including InDesign, Photoshop, Acrobat, and
Illustrator
Microsoft Office
WordPress
Email Campaign Management in Constant Contact and MailChimp
Social Media including Facebook, Twitter, Linked In, and Google+
using HootSuite
Google Analytics
EDUCATION
BA in Graphic Design - The American University, Washington, D.C.
1991
with a concentration in Communications - Print Journalism
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