Sales Customer Service

MARI L. LAINO

**** ***** ******** ***** • Houston, TX 77019 • Cell: 713-***-**** • *******@*****.***

CORPORATE VP & DIRECTOR / SENIOR VP SALES & MARKETING / BUSINESS UNIT LEADER

GLOBAL BUSINESS MARKETING MANAGER / ENTREPRENUER

Successful level C Business Executive who progressed rapidly with a worldwide corporation with over $300 billion in

assets. Acknowledged for well-defined capacity to identify and align customer emerging needs with customized

management solutions and services. Successful and diverse background spanning operational and financial

management, service delivery and B2B disciplines with strong performance delivery focus. Expert in engaging key

decision makers and delivering winning sales and pricing strategies. Proven record of revenue and profit growth.

Through long executive career and recent entrepreneurial experiences I have excelled in the following areas:

• • •

Executive Level Marketing / Advertising Problem Solving /

Management Resolutions

• • •

P/L Performance Client Relationship Customer Service Delivery

Management Management

• • •

Revenue, Sales & Profit Proposal & Contract Recruiting & Development

Growth Oversight

• • •

Business Value Investment Management Non-profit Foundation

Propositions Management

EMPLOYMENT HISTORY

Founder Partner 2010 - Present

Desert in Bloom PLC, Houston, TX

Provided leadership and creative vision for the formation of a new small business focused on technology-

based treatments for skin care; developed, directed, and maintained financial and marketing business plans

for the new business.

Achieved $100,000 in sales within the first year of business and cash flow of $60,000 with a 10% growth in

second year; nominated by CitySearch for best of Houston Hair Removal services in 2011.

Established an industry-leading inter-net position, driving new revenue, building brand value and reducing

investment costs; Implemented and maintained an effective referral network.

VP, Strategy & Performance 2007 - 2010

BP America, Houston, TX

Ensured effective development and application of corporate advertising plans with total annual spend of $40

million, which delivered world-class results and provided brand support across BP America, pre-horizon

explosion.

Integrated and enhanced control and performance management processes for BP America as well as driving

strategic, corporate policy and National Programs efforts.

Served as Director of BP North America and its affiliates with delegation for financial standards; major

distributions and delegations of authority.

Managed the BP Foundation with annual grant distribution of $50 million.

Executive sponsor for BP America Coaching and Development Networks.

Sr. VP Sales & Business Marketing US Fuels 2005 - 2007

BP Refining & Marketing, Houston, TX

Managed BP US Fuels sales and business marketing organization across the US including all fuel sales in all

USA regions and segments, with over $30 billion in sales and over 1,500 B2B customers.

Mari L. Laino Resume Page II

Employment History continued…

Drove a company-wide sales segmentation strategy that achieved competitive advantage by focusing business

development with the fastest growing customers achieving 2X industry annual revenue growth.

Led transformation effort across five sales segments in the US including the implementation of new metrics

to maximize customer and segment targeting a comprehensive continuous learning program for sales.

Re-tooled marketing offers development process using a value-added proposition framework that enhanced

the alignment of new offers with customers’ needs resulting in a robust pipeline of programs for customers.

Hired, trained and motivated top personnel who successfully penetrated new accounts particularly high

volume retailers (volume grew from 200 m gals to 3 billion gals in 2 years), cultivated long-term

relationships with strategic customers and customer associations.

Outsourced 4 customer centers in the US to a newly formed US-based subsidiary that reduced costs by 30%

while improving customer service using focused metrics.

Business Unit Leader of Mediterranean Gas Unit 2002 - 2004

BP Refining & Marketing, Houston, TX

Led the largest marketing Business Unit in BP Europe with over $600 million in sales and over 600

employees; developed and delivered financial, HSSE, and people performance plans across the business unit

through a safety-aware, performance-driven culture.

Implemented a new pricing and sales strategy better aligned with a maturing market that resulted in 20%

increase in margins despite 25% volume decline.

Established a people council to address motivation in established BU that resulted in various innovative

programs extremely popular with the BU staff and highly recognized across European businesses.

Served in the Board of BP Portuguesa and BP Espana; Served as Executive Safety Champion in the region.

Global Business Manager, Linear Alpha Olefins & Alcohols, BP Chemicals 1998 - 2001

BP Chemical Company, Chicago, IL

Directed a global business team for two product lines with combined revenue of over $600 million;

developed and delivered P&L and other performance plans for each business. Widely recognized for superior

performance exceeding plan targets consistently.

ADDITIONAL EXPERIENCE & FORMAL EDUCATION

Global Marketing Manager, Coatings, Engineering Services, Amoco Chemicals, Houston, TX 1995 – 1998

Financial Analyst, Business Analysis & Acquisitions Team, Amoco Chemicals, Houston, TX 1990 – 1994

Strategy Analyst, Corporate Strategy Group, Amoco Corporation, Chicago, IL 1990 – 1992

MBA, Finance & Strategy, University of Texas, Austin, TX

Masters in Physical Chemistry, University of Texas, Austin, TX

B.S. Chemistry, University of Puerto Rico

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