Jamere P. McKnight

*** **** *****

Glen Burnie, MD 21061

Phone 757-***-****

Summary:

Over 8 years of experience in project management, print production, creative services, coordinating integrated marketing

campaigns, online advertising, digital marketing, and social media. Marketing management experience across many

major industries with hands on creative, print, web, social media and content development experience. Interested in

creative brand marketing/media and the use of print and digital platforms to improve communication.

Specialties

Project management, digital and production management, brand strategy and planning, social marketing, print production,

creative services management and development and execution of key marketing, promotions and sales initiative

Related Education:

• Master of Education in Physical Education, Old Dominion University, Norfolk, VA; awarded May 2008

• Bachelor of Arts in Journalism, Norfolk State University, Norfolk, VA; awarded May 2005

Related Experience:

Traffic Manager

LM&O (contracted via The Creative Group) June 2013 - Current

• Acts as liaison between the traffic team and internal as well as external clients for the creation of all graphic

design projects

• Oversees and clarifies all appropriate information prior to opening a creative project

• Analyzes and delivers creative assignments to the studio manager

• Streamlines with studio manager the completion of creative by deadline

• Manages the outsourcing of creative production including obtaining price quotes, communicate printing

requirements and negotiating final pricing

• Assigns timely completion of creative jobs and develops timelines

• Corresponds daily with Executives on project initiatives and deadline

Print Production Manager

BET Network (contracted via Profiles) December 2012-

February 2013

• Receive and manage all print requests; project schedules and workflow resulting in 100% on time completion

• Prepare print specifications sheets, estimate print projects and manage print vendor negotiations to create

projects within budget (spec paper, print processes, etc. based on designer/AD’s requests)

• Liaison between clients and outside vendors

• Manage web projects such as flash banners, standard web banners and evites

• Catalog stock photography/art; create contact sheets for talent approvals

• Preflight/correct electronic files prior to release to vendors as needed

• Review printer’s proof’s; attend press checks (if ever necessary)

• Represent the Print department in all production meetings and various other department meetings

• Provide weekly status reports

• Manage and facilitate in-house approvals

• Manage print projects archive

• Manage and facilitate contest entries

• Complete minor edits or updates to existing creative and help facilitate workflow

Production Manager

Destination DC January 2012- November

2012

• Manages all aspects of large scale projects from development, design and implementation until completion, to

include; defining project scope, goals and deliverables to support business goals in collaboration with senior

management and stakeholders

• Maintains production schedule for departments projects and directs workflow for Copywriter, Graphic Designer

and eMarketing Manager

• Administered web projects such as flash banners, standard web banners, microsites and evites

• Composed creative briefs and revisions for freelance designers

• Communicates and facilitates with clients to gather project assets, gain approvals, discuss timeline and budget

• Prioritizes production schedule and workflow for projects filter through the Marketing Department from other

internal departments

• Developed and maintains the project management spreadsheet and presents the data to Senior Staff

• Manages and organizes graphic library, logos and pictures and fills all request for images and b-roll footage

• Traffic advertising material pre-flight and at ad portal

Creative Services Coordinator

New Orleans Hornets February 2008 - December 2011

• Served as liaison between the creative services team and internal as well as external clients for the creation of all

graphic design projects

• Acted as a project manager over all creative projects

• Overseen and clarified all appropriate information prior to opening a creative project

• Administered and prioritized creative assignments to graphic designers

• Directed with graphic designers the completion of creative by deadline

• Managed the outsourcing of creative production including obtaining price quotes, communicate printing

requirements and negotiating final pricing

• Assigned timely completion of creative jobs and develops timelines

• Corresponded daily with Executives on project initiatives and deadline

• Coordinated media buys and placement for print, outdoor advertising, radio and television

• Expedited marketing and advertising campaigns within a strict budget

• Assisted with the annual integrative marketing and promotional plans

• Collaborated with the Director of Events Presentation on game atmosphere, in-game promotions and Honeybees

• Executed logistics initiatives for strategic marketing campaigns

• Produced direct mail campaigns that result in a 3:1 ROI

• Supported and aided in all ticket and group sales initiatives

• Facilitated in forming and implementing advertising campaigns, including traditional and non traditional media

Sports Marketing and Technology Associate

Disney’s Wide World of Sports® August 2007 - February 2008

• Administered with the Marketing Manager on all marketing campaigns for Disney’s Endurance Series

• Drafted all articles and acted as creative director of the inaugural Endurance Series Magazine

• Assisted with layout, design and content of all Disney’s Endurance Series marketing collateral

• Directed and oversaw advertising agencies and printers on various account collateral

• Acted as creative director over various marketing collateral accounts

• Composed creative briefs and revisions for advertising agencies

• Maintained and updated website content

• Analyzed marketing data

• Participated and served as a liaison on event task force teams interdepartmentally made up of sales, marketing,

and event planning staff

• Conducted research on additional marketing communication channels

• Designed promotional materials for trade shows

• Instructed photographers and videographers on event days

• Handled all incoming photograph request

• Composed and designed e- newsletters monthly

• Managed all “Running Network” events and activities during the “WALT DISNEY WORLD® Marathon Weekend”

Athletic Publications and Creative Services Graduate Assistant

Old Dominion University September 2006 - July 2007

• Coordinated with the Director of Publications and Creative Services with graphic design of publications to support

and promote the overall mission of the Old Dominion University Athletic Department

• Created page layouts using current state-of-the-art professional level graphics and publication software

• Created media guides, game programs, flyers, web and e-graphics, and other promotional materials

• Edited and touched up photos

• Assisted in writing releases, attending athletic events, and reporting of statistics

• Designed and assisted writing and editing brochures, postcards, and flyers

• Designed seasonal Basketball Athletic Support Group Newsletter

• Updated Athletic website

• Photographed athletes, coaches, staff and events

Related Skills:

Proficient with Microsoft Word 2010, Excel, Power Point, FrontPage, Adobe Product Suites CS6 (Illustrator, InDesign,

Photoshop and Acrobat) in a Mac and PC environment and experience with ftp site

Salary Requirements: Negotiable

Reference: Furnished upon request

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