Strategic Marketing Manager

Strategic marketing professional with broad analytical skillset, extensive

international experience and innovative thinking

AREAS OF EXPERTISE

Strategic marketing plans New product launches

Market assessment and segmentation Competitive intelligence and analysis

New product/program management Value pricing and product positioning

EXPERIENCE

Nov 2011 - Present HONEYWELL - Performance Materials & Technologies

Morristown, NJ

Strategic Marketing Manager, Authentication Technologies

- Responsible for all strategic marketing initiatives for

Honeywell's Authentication Technologies group ($23M rev),

including 5-yr strategic planning (STRAP), yearly budgeting

(AOP) exercise and New Product Development (NPD) programs.

- Worked across broad array of functions including R&D,

Sales, Marcom, Product management and Finance.

. Key achievements:

. Designed sales goals by regions and worked effectively

with Sales team to communicate, integrate and implement

strategic marketing plan

. Grew New Product (NP) Revenues by 32% and NPR Profit

Margins by 44% year-over-year

. Launched brand security offering with forecasted revenues

of $2M+ over STRAP

. Developed Value Pricing models to optimize op income

throughout product portfolio

. Designed and implemented new opportunity pipeline

management tool and process based on SalesForce.com

. Led multinational team of 8 in company-wide Strategic

Marketing Program (SMP)

. Developed new website, sales collaterals, training

materials, and other sales tools in collaboration with

MarCom department to support global sales efficiency

. Conducted internal sales training through webinars and

face-to-face sessions

Jul 2006 - Dec 2010 IMV Technologies - Leader in Reproduction

Biotechnologies New York, NY

Business Development Manager, North America, CryoBioSystem

Division ($10M sales)

. Accountable for P&L of overall sales cycle in territory:

market prospecting, lead generation, sales presentations,

pricing negotiations, deal closure and project follow-up

. Key achievements:

. Grew revenues by 24% CAGR and doubled number of key

accounts in territory through innovative funding-driven

lead generation and ROI-based market strategies

. Launched new equipment platform in US in coordination

global marketing team in France and placed first three

units (worth $600K) at company's largest client to date

May 2002- Jun 2006 Cryo Bio System - Leader in Biobanking technologies

Boston, MA

Business Development Manager, USA

. Identified target segments with best alignment between

customer needs and value proposition

. Performed competitive intelligence and benchmark analysis

to position new product

. Key achievements

. Authored 5-yr strategic marketing plan for entire Human

Division

. Managed 3-yr long product development project w/ budget

of +$1M and team of 15

. Inventor on US Patent Application # 200********: "Method

for Packing a Predetermined Liquid Substance Dose in a

Straw and Device for Carrying out Said Method"

May 2000 - Sep 2000 BOOZ-ALLEN & HAMILTON, Inc. Milan, Italy

MBA Summer Associate

. Wrote marketing part of business plan for telecom

application service provider

. Key achievements

. Developed geo-marketing model

. Selected and directed contractor to implement market

study

. Contributed to investor presentation leading to 10M Euros

raised capital

PRE-MBA EXPERIENCE

Dec 1997 - Sept 1999 UNIVERSITY OF CALIFORNIA, BERKELEY Berkeley, CA

Licensing Associate, Office of Technology Licensing

. Responsible for patent filing decisions, technology

marketing strategy and contract negotiation for a portfolio

of 70 inventions in software and micro-electronics

. Key achievements

. Fully licensed out 3-patent intellectual property

portfolio to artificial vision player

. Successfully negotiated and closed option & license

agreements with range of high-tech startups and Fortune

500 companies

Jan 1997 - Dec 1997 EMBASSY OF FRANCE Washington, DC

Competitive Intelligence Analyst, Science & Technology

Office

Sept 1995 / Aug 1996 ALSTOM TRANSPORT Paris, France

Assistant Manager, Technology Transfer Department

EDUCATION

Sept 1999 - Jun 2001 M.I.T. SLOAN SCHOOL OF MANAGEMENT Cambridge, MA

Master in Business Administration (MBA)

. Focus in New Product Marketing and Technology Management

. VP of Sloan Jewish Student Association

. Summer internship at Booz & Co. in Europe (see above)

resulting in full-time job offer

Sept 1993 / Aug 1996 ECOLE NATIONALE DES PONTS ET CHAUSS ES Paris, France

"Dipl me d'ing nieur" - Master of Science in Industrial

Engineering (magna cum laude)

. One of the top 5 French "grandes coles"

. Focus in Industrial operations and Organizational processes

Sept 1991 / July 1993 LYCEE HENRI IV Paris, France

Bachelor of Science - Mathematics & Chemistry (magna cum

laude)

"Math Sup / Math Sp " preparatory classes

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