Sales Manager

Joshua D. Pombar

* ********* ***** #***, *********, MA 02476

802-***-**** ********@*****.***

Nimble Marketer. Branding Innovator. Strategist.

Business leadership style focused on marketing and business analysis,

strategic planning, and implementation of programs to exceed objectives.

PROFESSIONAL EXPERIENCE

National Life Group, Montpelier, VT 2009 – 2013

Marketing Director

November 2011 – A pril 2013

• Developed corporate e-learning and training charter to create a dynamic, user-friendly, and interactive

training website to support both internal associate and field force education to positively impact sales.

• Developed and executed dynamic multi-channel communication plan to promote and launch products

and build brand awareness, seamlessly integrating a full range of traditional and digital tools to educate

and engage users.

• Conducted ongoing web analysis, sales data and incoming sales/help desk call data analysis to

determine effectiveness of campaigns and content. This data was also used to forecast trends for new

content development or redevelopment.

• Lead the internal and external team responsible for developing product training presentations, prospect

profiles, sales ideas, competitive positioning, interactive learning tools, and motion graphic videos.

• Lead and coached Executive Management in redeveloping the way the Company presents itself through

simplicity of design and mindful reduction of content within presentations.

Director, Market Development

November 2010 – D ecember 2011

• Developed a lead generation program that generated over two million dollars in annual sales by

capitalizing on potential lost sales from in-force policyholders and conservation policies.

• Lead the development plan and communication s trategy of the agentsʼ incentive programs. Managed the

team responsible for the production of Companyʼs three largest producer sales conferences.

• Partnered with the Companyʼs Brokerage firm to provide strategic and managerial marketing experience

and ensure integration of Company cultures and ease of understanding with technical documents.

Creative Director

February 2009 – N ovember 2010

• Redeveloped the corporate brand by creating a branding strategy, design and editorial guidelines.

• Launched an innovative internal and external communication plan that brought our brand position to life.

• Managed a 50% decrease in budget and resources while maintaining the level of job flow through the

department.

• Created a workflow system that improved efficiency of managing jobs, inter-department communications,

and ability to track and manage jobs.

• Developed team membersʼ annual goals. Provided objective guidance and feedback, monitored the

teamʼs work/life balance, and set expectations for team dynamics and professional development.

Joshua D. Pombar

1 Watermill Place #417, Arlington, MA 02476

802-***-**** ********@*****.***

Turtle Fur Group; Morrisville, VT 2003 – 2009

Marketing Director

• Provided art direction and vendor sourcing of three annual product catalogs, websites, point-of-purchase

displays, signage and the design of all packaging and labeling programs.

• Created and launched a new brand, FU-R Headwear, into the outdoor and fashion industry.

• Oversaw all public relations matters including; interviews, press releases, and product placement.

• Reduced catalog administration costs 50% by negotiating pricing, while ensuring the continuation and

enhancements of services.

• Initiated and managed tradeshow content, speaking engagements, booth design, and publicity around

each show that the company exhibited at.

Snow Management Group; Erie, PA 2001 – 2003

Northeast R egional Sales and Operations Manager

• Responsible for new business development, contract bidding/negotiations, on-site supervision of sub

contractors and management of sites.

• Managed multiple contracts with revenues totaling in excess of ten million dollars annually.

Seven Days Newspaper; Burlington, VT 1999 – 2001

Classifieds Sales Manager, Marketing/Special Events Manager

• Managed Classifieds advertising sales and production staff. Prospected and serviced Classifieds

advertisers. Increased sales 250% to over eight hundred thousand dollars annually.

• Copy writing and editing, layout and production of Classifieds Section of the newspaper. Planned,

coordinated and hosted special events.

Sugarbush R esort; Warren, VT 1996 – 1999

Sales Manager

• Implemented new business development strategy that increased sales 150% to over six hundred

thousand dollars annually.

• Managed bulk and industry ticket sales program; increased sales 300% to over one and a half million

dollars annually.

EDUCATION & TRAINING

Champlain College; Burlington, VT 1996

Associateʼs Degree in Marketing Management

National Life Group Management Training 2009 – 2012

Art of Leadership, Developing Others, Coaching for Development, Drive for Results, Giving Feedback,

Motivating Others, Effective Listening & Communication, Project Management Practicum

TECHNICAL CAPABILITIES

Mac and PC proficient, MS Office 08/10, SalesForce, Adobe Creative Suite, Acrobat Pro, Audacity,

Edulence, OnBase, Prezi, SlideRocket, iMovie, HTML5

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