MATTHEW R. LUDENS

*** ******* ***** • Stillman Valley, Illinois 61084

Cell 815-***-**** • acbdv0@r.postjobfree.com

Objective: I am currently looking for a full time position in an environment that offers a greater challenge,

increased benefits for my family, and the opportunity to help the company advance.

PROFESSIONAL EXPERIENCE

Retrofoam of Illinois, Waterloo, Iowa • April 2012-October 2013

Retrofoam Insulation is foam insulation for existing homes.

Regional Manager

Was hired to start-up and run operations in new Illinois based territory. Despite what I felt was a

successful run and moving in the right direction, Ownership made a decision to close operations in

Illinois.

Hired, trained, and managed a crew of 4 to perform installations.

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Run sales calls in homes as set up by main office in Waterloo or calls I would schedule myself.

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Schedule and coordinate installations with homeowners and my crew.

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Exhibit at as many home shows, fairs, etc. as possible.

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Universal Restoration Services, Wheeling, Illinois • January 2011-April 2012

Universal Restoration Services specializes in helping people and businesses recover from tragic events

that result in property damage and loss.

Structural Estimator/Sales (Estimator)

A big part of this role was building and maintaining relationships within the insurance industry, primarily

agents and adjusters.

Scope, estimate, and sell all forms of insurance restoration using Xactimate. This included water,

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fire, mold, storm damage, and emergency services.

Exposure to IMACC, Code Blue, and Contractor Connections.

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Solid working relationships with adjusters and the insured’s.

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Negotiate estimates and scopes with insurance adjusters to develop agreed up scope of work.

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Work with project managers to coordinate job and change orders once work began.

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LDR Cleaning & Restoration, Rockford, Illinois • March 2009-January 2011

LDR Construction Services, Inc. and LDR Cleaning & Restoration work in unison to form a full service

restoration company. LDR specializes in the complete repair of fire, smoke, wind, water and vandalism

damage to both commercial and residential properties.

Marketing Manager

Was hired to create and build a Marketing Department from the ground up. The main focus of the

Marketing Department is to create more brand awareness in the community and in the insurance industry.

Hired a full time Marketing Representative for the day to day route marketing to insurance agents.

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Brought all TV & Radio advertising in house to better capitalize on the investment.

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Completely redesigned and launched a brand new website.

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Started an email marketing campaign and quickly grew the subscriber list to over 1,200 subscribers.

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Created a strong LDR presence on social media by utilizing Facebook, Twitter, and YouTube.

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Created and implemented a plumber’s referral program.

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Capitalized on weather sponsorship opportunities with the local TV stations.

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MATTHEW R. LUDENS • Page 2 • acbdv0@r.postjobfree.com

Ken Spears Construction, Inc., DeKalb, Illinois • August 2007-March 2009

Provides residential design and remodel services ranging from small jobs to whole house remodels.

Sales & Marketing Manager

Handle remodel projects from initial sales call through final walk-through and all phases in between. This

included working hand in hand with the client through the design process using 3D CAD software,

estimating the project, finalizing a scope of work, running the day to day schedule, and coordinating the

sub-contractors.

Grew annual revenue by 33% from previous year from $1.5M to $2M in first year.

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Engaged multiple networking channels to identify new clients including networking groups, volunteer

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service, chambers of commerce, Rotary club, and much more.

Ensured continuous exposure to clients by launching new marketing campaign channels such as

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SendOutCards.com, direct mailers and neighborhood canvassing blitzes.

Fostered new business and customer referrals as a result of developing and maintaining

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relationships with existing clients and key members in the community through a referral program.

Personally received very high remarks from clients as company was recognized with Guild Quality’s

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Guildmaster award, which is awarded for 100% customer satisfaction.

Rockford Register Star (Gannett Co.), Rockford, Illinois • February 2005-August 2007

Daily newspaper providing information for and about the Rock River Valley. Circulation: 55K.

Real Estate Sales Manager

Developed business relationships with top-level executives at real estate companies and homebuilders in

Northern Illinois to introduce marketing strategies into a wide array of products, including online.

Assembled and led a team of four sales representatives and three graphic designers and a support

person.

Consistently achieved product specific goals and overall goals.

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Multiple member of the Director’s Club, which is reserved for the company’s top producers.

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In 2006, expanded territory by 30% and finished the year 12% over goal.

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In 2007, expanded territory by another 30% and was 21% over goal.

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Real Estate Team was consistently ranked at the top in the organization.

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EDUCATION

Rock Valley College – Rockford, Illinois

Sauk Valley College – Dixon, Illinois

TECHNICAL PROFICIENCIES

Microsoft Office (Word, Excel, Outlook, Access, PowerPoint, Publisher), ACT, AutoCAD, Chief Architect,

Mac, SalesJunction.com, SalesForce.com, Social Media, Xactimate, and additional proprietary CRM’s.

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