Digital Manager

Morgane Schmidt

Digital Account Manager

Well-organized and enthusiastic, I am looking for an opportunity to develop a career as a Digital Account

Manager within an international business environment.

SKILLS

CONTACT

CONTACT

Communication-Marketing campaigns Strategies

• Stationsplein 120

Stationsplein 120

2312 AM, Leiden,

Business development

• 2312 AM, Leiden,

The Netherlands

The Netherlands

Competitors analysis & Market Research

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+31 (0)6 17 43 36 78

+31 (0)6 17 43 36 78

*******.*********@*****.***

Team management

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*******.*********@*****.***

Development of Training Materials

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WORK EXPERIENCE

2013 - International Sales Manager at Avazu DSP, Shanghai (CN)

Business development: Sell Avazu's Solution (Display RTB, Retargeting &

Audience Targeting campaigns, CPA, CPS, CPC and CPM pricing model).

Expand the client base and maintain current client investments.

Customer relationship management: Manage relationships with global Direct

Advertisers, Affiliate Networks and Media Agencies.

Team management: Train and manage business developper trainee.

LANGUAGES

Monitoring online campaigns: Monitor the launching and optimization of

LANGUAGES

French: Native

Retargeting & Audience Targeting campaigns. French: Native

English: Fluent

TEnglish: Fluent

OEIC, 880

IELTS, 7/9880

TOEIC,

IELTS, 7/9

2011 - Media planner TV at Lagarde re Publicite , Levallois Perret (FR) Chinese: Advanced,

Chinese: Advanced,

HSK 5

Media planning: Plan TV strategy for French clients (brand or product) and HSK 5

Dutch: Beginner

Dutch: Beginner

determine the best combination of TV spots to achieve marketing

objectives.

Analysis and optimization: Make monthly reports, analyse and maximize the

performance of campaigns in accordance to previous results.

Customers relationship: Manage relationships with Direct Advertisers and

INTEREST

Media Agencies.

INTEREST

Sports: Swimming (national level)

Sports: unning

R Swimming (national level)

Running

2010/2011 - Media Consultant at Havas Media, Puteaux (FR)

Culture: French literature

Media strategy for major brands: EDF (largest electric utility company in Culture: hinese Culture

C French literature

France) PagesJaunes (Yellow Pages) and Cre dit Agricole (largest retail Chinese Culture

banking group in France). Translate marketing requirements into media Experience abroad: China & UK

objectives. Determine the best combination of media to achieve Experience abroad: China & UK

Communication and Marketing objectives. Manage annual bugdets for each

advertiser.

Competitors analysis: Make monthly competitor analysis (advertising

investissement and creatives) and presentation to the client.

Customer relationship management : Assist the Sales Director and prepare

weekly meetings for each client.

2009/2010 - Business developer at Andrea Me dia, Paris (FR)

Business development: Sell Andrea Media's inventory (Display campaigns,

CPM and CPC pricing model). Expand the client base and maintain current

client investment.

Monitoring online campaign: Monitor launching and optimization of

campaigns.

COMPUTER SKILLS

Competitors analysis: Make daily competitor analysis. COMPUTER SKILLS

Microsoft Pack Office

Photoshop Pack Office

Microsoft

Photoshop

2009 - Radio campaign Manager at Lagarde re Publicite , Paris (FR)

Media planning: Plan Radio campaigns on three major radio station

(Europe1/RFM/Virgin Radio). Determine the best combination of Radio spots

to achieve marketing objectives.

Monitoring and coordinating campaigns: Manage relationship between

clients and Radio antenna (radio programs). Coordinate special campaigns

for Europe1/RFM/Virgin Radio.

Radio event and special campaign management: Create, organize and

manage events (RFM Party 80’s et Virgin Radio Tour) and special campaigns

(Game, Cross-media).

EDUCATION

2012 Non-degree program learning Chinese and preparation HSK 5 (1 year),

Jiao Tong University, Shanghai (China)

2009-2011 Master's degree in Communication (2 years),

PGSM School, ESGCI, Paris (France)

2009 Bachelor's degree in Communication (1 year),

Sup de Pub, INSEEC, Paris (France)

2007 Bachelor's degree in Information and Communication (1 year),

Stendhal University, Grenoble 3 (France)

2006 Degree of literature (2 years),

Stendhal University, Grenoble 3 (France)

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