Sales Marketing

BRIDGET MASCIANGIOLI

** ******** ******, **** * Watertown, MA 02472 617-***-**** ********************@*****.***

Product Management

Market Positioning, Brand Strategy & Campaign Execution

Enthusiastic, results-driven Marketing Strategist professional with a 5+ year, proven record of embracing new

challenges and an instinctive ability to deliver value-added solutions and meet customer needs. Driven to establish

and achieve business initiatives. Successfully develops and executes strategies and t actics to optimize sales

processes, revenue growth and ROI. Resourceful team leader with excellent communication skills and the ability to

identify project needs and creatively solve problems. Systematic and detail-focused in tracking and measuring

marketing strategies, forecasting, and reporting on revenue analyses and monitoring market data.

Strategic Planning, Development & Implementation Project Management Product Positioning

Media Planning Ad Campaign Development Website Administration Sales Training Tradeshow Management

Strategic Marketing & Brand Development Sales Collateral/Tool Development Market Research/Analysis

New Marketing Strategies Collateral Management Relationship Management

Budget/Forecasting Team Building/Leadership Public Relations

CAREER EXPERIENCE

A-1 SECURITY SYSTEMS, INC, Southington, CT 2013

Consultant

Performed various finance administration tasks, including management of order -to-cash and source-to-settle

functions.

Developed marketing plan to provide strategic direction and tactics to prepare the business for acquisition.

HOLOGIC (formerly Cytyc Corporation), Marlborough, MA 2004 – 2012

Product Manager – Physician (2011 – 2012)

Promoted over 8-year period throughout ranks of leading developer, manufacturer and supplier of premium

healthcare products targeting physicians and patients. Led strategic planning, monitored competitive activity, and

managed competitive responses. Responsible for the ThinPrep® Pap Test physician and patient messaging.

Key Accomplishments:

Led sales team to drive 36+M in product demand. Managed marketing budget of $500,000 annually.

Designed conversion kit to support newly launched internal sales initiative. The kits supplied physicians

with everything necessary to start using the product immediately. A follow-up revealed 90-percent of

offices still using the product at the 6-month mark. Received Signature Award (internal recognition).

Developed a media strategy that included working with other complementary products from varying

divisions. Collaborated with agency to create campaign and message tested concepts. Ads generated

increased response for all products.

Rolled out innovative iPad program to 200+ employees in an effort to streamline internal communicati ons.

Developed all launch materials, selected key apps and training materials/information.

Launched and maintained product specific website for the ThinPrep brand.

Contributed towards the creation of the first social media campaign for the fFN® Test.

Worked in the field alongside sales force for 3 months interfacing with clients to stay in tune with and

better understand the sales team’s challenges and needs.

Formed strategic alliances within the organization and the cervical cancer screening space including the

field sales team, sales training, medical education, regulatory, R&D and key opinion leaders (KOL).

Leveraged these relationships to ensure support for brand initiatives and timely approval of collateral.

Continued…

BRIDGET MASCIANGIOLI Page 2-617-***-**** ********************@*****.***

Product Marketing Specialist – Associate Product Manager (2008 – 2011)

Supported day-to-day operations of the cervical cancer screening division. Responded to field inquiries.

Developed marketing collateral and sales tools. Managed inventory fulfillment.

Key Accomplishments:

Coordinated diagnostic regional and local tradeshows - designed promotional graphics, recruited staff and

provided all collateral.

Produced sales team monthly newsletter, incorporating informative articles covering various topics,

including key sales initiatives, reviews of clinical studies with summaries highlighting key talking points,

and information about company-wide resources.

Developed website to support distribution of key physician promotional pieces.

Created information –rich, patient education material, including brochures and reminder postcards.

Production Services Coordinator – Production Services Specialist (2006 – 2008)

Managed and coordinated all creative projects from inception through completion for 12 marketing professionals.

Key projects included: development of brochures, sales aids, videos and websites. Ensured brand standards across

all promotional materials. Facilitated corporate-wide initiatives, including transitioning business cards and

ordering platforms to ensure all collateral met Hologic specifications. Established alliance with literature

warehouse and fulfillment vendors, ensuring all Sales and Marketing collateral items were always in stock, current,

and available to 500+ sales representatives.

Key Accomplishments:

Managed external vendors, agencies and internal creative team to plan, develop and execute integrated

marketing communications strategy for multi-channel campaigns across three product lines.

Oversaw development of a new online fulfillment system that served over 500 dom estic and international

users. This also included setting the specifications for the site.

Quote Analyst I – Quote Analyst II (2004 – 2006)

Analyzed over 40 quotes and managed approximately 140 calls a month, maintaining a sense of urgency and

ensuring optimum accuracy.

Trained sales team comprised of 95 representatives on Contract Management System and created a Tips &

Tricks learning guide to facilitate learning process.

Identified key enhancements to improve Contract Management System and improve sales team

satisfaction.

EDUCATION & CREDENTIALS

Bachelor of Science, Marketing – BENTLEY COLLEGE, Waltham, MA

Minor: Sociology

Additional Training & Credentials:

Negotiations

Managing Up

The Power of Full Engagement

Customer-Focused Communication & Professionalism

Edward E. Jones Presentation Training

Women’s Leadership Conference

Building Relationships Through Communication

Contact this candidate