C U R R I C U L U M V I T A E

Mr Mustak Kothia, 55 Vernon Road, Seven Kings, Ilford, ESSEX IG3 8DJ

Telephone: 020-****-**** Mobile: 078******** Email:

acbahg@r.postjobfree.com

Education:

1989-1990 London Metropolitan University (Part-time, from Sept. 1989),

London EC2

1987-1989 London Metropolitan University (Full-time), Moorgate,

London EC2

1985-1987 Newham Community College, London

1982-1985 Forestgate High School, London

1979-1982 Beardwood High School, Blackburn (Lancashire)

Qualifications: - Diploma in Marketing (DipM) - Professional

qualification (Degree level)

- BTEC Higher National Diploma (HND) - Business & Finance

- BTEC National Diploma - Business & Finance (Overall Distinction)

- 5 `O'-Levels (including English Language) and 7 CSE's

Professional - Full UK Member (Chartered Institute of Marketing -

CIM)

Membership - Attended various CIM, IDM B2B advance marketing/new media

courses and iPad, SmartPhone Mobile App strategic

and tactical marketing courses

Employment:

August 2013 to Freelance Marketing Consultant - Reed Elsevier Limited

Present Working on a freelance basis for Reed Elsevier until I find

full-time employment.

Mid-March to July PennWell Limited, Gunpowder Mill, Powdermill Lane,

Waltham Abbey, Essex

2013-Redundancy Senior Marketing Manager - Permanent (Publishing, Media

and Events)

PennWell Limited is a market-leading publishing, media and

events company. My main responsibilities were:

. Strategic and tactical marketing management of

PennWell's cutting-edge events (conferences and

exhibitions) in the power, energy, oil, gas and avionics

industries. This included organising, attendance and

marketing of leading events globally. The objectives

were to drive total attendance (conference delegates,

visitors, exhibitors, sponsors and key speakers) and to

increase product revenues. Overall, I increased visitor

numbers by 7%, delegate numbers by 6% and exhibitor

numbers by 6% in four months.

. Strategic and tactical marketing management of

PennWell's magazines, books and websites, that is to

increase subscriptions, readership and brand awareness.

. Produced strategic and tactical marketing plans

(including concepts). Tactical marketing included

digital (including content management), online, social

media, tablet/smart phone apps and print marketing

campaigns (including copywriting).

. To conduct strategic marketing presentations at advisory

board meetings and to PennWell's senior management team

in the UK and Overseas.

. Appointment and management of Public Relations and tele-

marketing companies.

. To manage a global six figure marketing budget and

measurement of ROI.

. To work with creative teams to deliver digital, print

and social media campaigns.

. To liaise with senior internal (VPs, board-level

directors and senior publishers) and external key

stakeholders. Senior member of PennWell's marketing

team.

Mid-Sept 2010 to Reed Elsevier Limited (part of Reed PLC), 32 Jamestown

Road, London NW1

Mid-March 2013 Strategic Marketing Manager - Permanent (Health & Medical

Sciences)

Elsevier is the world's leading Science, Technical &

Medical (STM) publisher. My main responsibilities were:

. Strategic and tactical marketing management of Elsevier

Health Science's primary journal's portfolio, included

producing journal-specific strategic marketing plans and

specialty-wide strategic marketing plans which included

working with the senior management team across Elsevier

(includes SVPs, VPs, publishers and board-level

directors) and across many other Elsevier groups such e-

product and commercial sales. Overall, I increased

subscriptions (personal and corporate) by 200%. In terms

of global events (exhibitions and conferences), I

increased visitor numbers by 25% year-on-year, delegate

numbers by 20% year-on-year and exhibitor numbers by 18%

year-on-year.

. Strategic and tactical development/marketing of group-

wide journal iPad and SmartPhone Mobile Apps. I was

Elsevier Health Science journal's marketing lead on

apps, which included go-to-market launch plans.

. To conduct strategic marketing presentations at journal

strategy and editorial society board meetings in the UK

and Overseas.

. To manage and supervise four Marketing Managers

(included development of KPOs/PDPs - appraisals) plus,

freelance staff. I also over saw a subscription's

(print, online and mobile) revenue portfolio worth in

excess of $25 million.

. Senior member of Elsevier's journal's marketing team

plus, participation in many Elsevier management groups

on a global scale.

. To manage a six-figure global marketing budget and

measurement of ROI.

March 2010 to The British Library, 96 Euston Road, London NW1 2DB

Mid-Sept 2010 Marketing Manager - Contract (Science, Technical & Medical

- STM)

The British Library is the national library of the UK and one of

world's great research libraries. My main responsibilities

were:

. To produce a strategic and tactical STM marketing plan

for the British Library's STM products and services

(journals, books, magazines, newspapers, online

resources, databases, websites, sound recordings and

patents).

. To market/promote (print, online & social marketing) the

Library's STM products and services to its main target

audiences (STM researchers within Higher Education

Institutes, doctors, scientists, authors and editors).

. To manage and attend exhibitions, conferences, seminars

and workshops.

. The management of the STM marketing budget and market

research/analysis.

. Project management and marketing of the Library's ETHOS

(Electronic Theses Online Service) digital offering to

HEIs and non-HEIs (including pricing models).

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July 2009 to The Institution of Engineering and Technology (IET),

Stevenage, Herts

January 2010 Marketing Manager - Contract (Engineering/Technology

organisation)

The IET is one of the world's leading professional bodies in the

engineering and technology fields. My main

responsibilities were:

. Responsible for the management of corporate marketing

including design, implementation and awareness of the

IET brand (enforcing brand guidelines in print and

digital media) and developing digital

marketing/promotional campaigns.

. Produced strategic/tactical marketing plans and

strategic business plans.

. Managed a six-figure marketing budget and prepared

management reports.

. Responsible for IET's presence at UK/International

exhibitions and responsible for implementing a new

strategic and operational strategy for external events.

. Worked in conjunction with communication's team to

develop media partnerships.

Sept 08 to May 09 Renovating House - For this period, I was project

managing/renovating my house.

February 2007 to BC Decker Incorporated (now Baxter Healthcare), Hamilton,

Ontario, Canada

August 2008 Director of Marketing - Permanent (Medical Publisher)

BC Decker Incorporated is a medium-sized publisher of medical books,

journals and digital products. I was responsible for

strategic and tactical marketing of the company's medical

portfolio. Reporting to the CEO, my main responsibilities

were:

. Produce strategic and tactical marketing plans for all

medical books & journals.

. Conduct direct marketing/direct mail, e-marketing/email,

online (Google Adwords, SEO, PPC & Social Marketing),

advertising and promotional campaigns (print and online)

to increase sales of current and past medical books and

to increase and retain personal and institutional

subscriptions of its medical journals. I increased book

sales by 100% on some titles, personal subscriptions by

30% and corporate subscriptions by 25%.

. Established and maintained relations with American,

European, Asian, Far Eastern and Oceania book

distributors, book stores and Agents. Also, developed

relations with societies/associations and journal

aggregators including EBSCO and SWETS.

. Responsible for the day to day management of two

marketing staff.

. Organised and marketed exhibitions and conferences.

Overall, I increased visitor numbers by 25%, delegate

numbers by 20% and exhibitor numbers by 15%.

. Senior level liaison with authors, editors, publishers,

physicians and directors.

. Day-to-day management of a six figure marketing budget.

January 2006 to RCN Publishing Company Ltd (subsidiary of the Royal

College of Nursing),

January 2007 The Heights, 59-65 Lowlands Road, Harrow, Middlesex

HA1 3AW

Product Marketing Manager - One Year Contract (Medical

Publisher)

RCN Publishing Company is the largest publisher of nursing

(medical) journals in the UK market. I was responsible for

tactical and strategic marketing of the company's nursing

journals and events. My main responsibilities were:

. Conducted direct marketing/direct mail, e-

marketing/email, online (Google, Adwords, SEO and PPC),

advertising and promotional campaigns (print and online)

to increase and retain personal and institutional

subscriptions of its nursing journals (included renewal

campaigns). I increased personal subscriptions by 20%

and corporate subscriptions by 15% in one year.

. Produced tactical/strategic marketing plans and managed

the marketing budget.

. Managed and marketed the largest and most influential

nursing event in the UK. I increased visitor numbers

from 6,500 to 8,000, delegate numbers from 3,000 to

3,500 and exhibitors from 110 to 180 in one year.

. Responsible for the day to day management of two

Marketing Executives.

August 1995 to BMJ (Publishing) Group Limited (subsidiary of the British

Medical

December 2005 Association), BMA House, Tavistock Square, London WC1 9JR

Product Marketing Manager - Permanent (Medical Publisher)

BMJ (Publishing) Group Ltd is one of the world leaders in

medical publishing. I was responsible for tactical and

strategic planning, and implementation of all marketing

activities of its flagship journal, the British Medical

Journal (BMJ - four different UK editions). I increased

personal subscriptions by 20% year-on-year and corporate

subscriptions by 20% year-on-year (over the 10 years).

I was also responsible for the setting-up and management of

the company's 60 foreign language journals, including

management of foreign rights. This included negotiating at

a senior level with external publishers, editors and

directors. I also contributed significantly to increasing

subscriptions by 20% on average for each foreign language

journal and increasing advertising revenues by 20%.

I provided significant input in the design, planning and

development of online BMJ (bmj.com) and the Intranet site.

I also launched and marketed bmj.com to various target

audiences (including doctors, healthcare professionals,

researchers, students, the NHS and the pharmaceutical

industry).

My other main responsibilities were:

. Carried out direct marketing/e-marketing/online (Google

Adwords, SEO and PPC) promotional campaigns to

increase/retain subscribers (personal and institutions).

. Full responsibility for branding, design, copy writing

and production of all BMJ promotional materials

(print/online), liaising with

printers/suppliers/designers.

. Co-ordinated display and lineage advertising campaigns

in Pharmaceutical and medical periodicals and bmj.com

online adverts on high profile industry web sites.

. Planning, marketing and organising events in the UK and

overseas (Medical and Pharmaceutical). I increased

visitor numbers by 20% year-on-year, delegate numbers by

15% year-on-year and exhibitor numbers by 15% year-on-

year. Over the 10 year period revenues went up 300%.

. Responsible for the day to day management of a Marketing

Assistant.

. Devising of tactical & strategic business/marketing (UK

& international) plans.

. Day to day management of a six-figure marketing budget.

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Mid-Sept 1995 to DTZ Debenham Thorpe Limited, One Curzon

Street, London W1

July 1995 Direct Marketing Executive - Permanent

(Commercial Chartered Surveyors)

. Development, Maintenance and Strategic Management of the

marketing database. This database was used for marketing

the company's wide-ranging commercial property reports &

newsletters. 25,000 people on database.

. Responsible for all aspects of the marketing mix, which

included, direct mailing campaigns (including

copywriting and sourcing of lists), advertising

campaigns, producing newsletters, branding, design and

production of all promotional literature. I also

managed the work of a Direct Marketing Assistant.

August 1989 to Chartered Institute Of Management Accountants Limited

(C.I.M.A)

Mid-Sept 1992 26 Chapter Street, London SW1

Marketing Executive - Permanent (Financial organisation)

. Responsible for promoting the organisation's corporate

functions such as conferences, seminars and lunches.

This included all aspects of the marketing mix,

including direct mail, database marketing (management of

contacts and membership databases), branding, design and

production of promotional materials, newsletters, market

research, advertising and PR.

Nationality: British

Sex: Male

Marital Status: Married

DOB: 5/2/68

Birth Place: Blackburn (Lancashire).

Interests & Activities: Most sports, current/business affairs and

travelling.

Other Qualifications: Full UK Driving Licence (clean). Used a number of

software packages including MS

Word/Access/Excel/Power point/Publisher/Dreamweaver/Expressions/ partial

Photoshop; Q&A software and CQ5 content management system.

References: Can be provided upon request.

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