Greetings!

I am an energetic, accomplished and enthusiastic Senior Marketing Professional with more than 15 years of experience in strategic marketing. I am very interested in the Director of Marketing position advertised on postjobfree.com and excited to learn more about the company! The qualities you seek are well matched to my track record:

Your Needs:

- Manage marketing and promotion and apply the latest technologies to marketing strategies

My Qualifications:

- 15 plus years’ experience in managing online marketing, lead nurturing management and search marketing programs for both B2B and B2C companies

Your Needs:

- Analyze and develop comprehensive pricing strategies to help maximize profits and market share including working with product development agencies

My Qualifications:

- An analytical and seasoned marketer with a sniper- focus on ROI that deploys tactics in the entire sales funnel to measure brand, lead programs, and sales conversions

Your Needs

- Credentials

My Qualifications

- M.B.A.: with a focus in information technology and marketing

These are but a few highlights. My resume below covers my experience and qualifications in greater detail. Thank you for your interest and consideration. I look forward to your reply.

Sincerely,

Michael Senger

MICHAEL D. SENGER, MBA

3319 Piragua Street, Carlsbad, CA 92009

760-***-**** E-mail: acb9cd@r.postjobfree.com

SUMMARY

An energetic, results oriented Senior Digital Marketing Professional with more than 15 years of experience in strategic marketing. Principle strengths include systematically analyzing, organizing and strategizing in creating marketing programs for B2B/B2C companies that meet sales objectives and reduces marketing ROI. Exceptional leadership and problem solving skills, with additional expertise in:

- Strategic online marketing expertise

- Developing new business opportunities

- Directed all print, digital and web based advertising sales functions to implementation

- Generating market awareness

- Inbound Marketing Professional

- Brand Strategy Planning

PROFESSIONAL EXPERIENCE

Principal; STONEMASS & HIDDEN PEAK, LLC - Carlsbad, CA 2007 - 2013

Launched new inbound marketing agency and begin creating marketing strategies with successful results for companies like Symantec,Webroot and ID Analytics. Strategic digital intelligence, programs and results included:

- Attracting more visitors to website: increased new customers leads by 35%

- Search marketing: In first three months achieved a positive ROI, justifying continuation of marketing program investment

- Integrating marketing platforms with CRMs; Decreased acquisition costs by 25%

Sr. Marketing Manager; WEBSENSE & MODERN POSTCARD2005 - 2007

As Sr. Marketing Manager, I was responsible for driving the overall web strategy, online customer experience.

- Increased online revenue by 25% increasing revenue conversion rates and decreasing cart abandonment rates after successfully implementing Omniture web analytics.

- Grew our online search ranking by utilizing a comprehensive search optimization and paid search program resulting in increased traffic and online sales.

- Integrated cross-functional teams to gather business requirements to support Company’s online goals and objectives.

Sr. Marketing Manager, SYMANTEC CORPORATION - Cupertino, CA 1997 - 2005

As Senior Manager, Worldwide Online B2B Marketing, I defined and executed the Internet marketing strategy for the company’s Enterprise customers. I led a global marketing team that supported the objectives set by Global Program Marketing managers. I also directed a diverse global team of matrixed team leaders and digital/online agencies leading to successful global results.

- Grew Enterprise website program from 2M to over 15M page views/quarter in 3 years by accelerating production efforts with work flow and process logistics.

- Drove the evolution of Symantec’s Search Engine strategy resulting in increased traceable Internet revenue by more than $4M annually working with both Sales and Marketing.

- Generated over 200,000 new Internet subscribers by leading email newsletter programs for enterprise, industry verticals, and executives.

- Recipient of numerous awards including "Best E-Zine Website" by the Web Marketing Association and "2005 ClickZ Marketing Excellence" Award for Internet marketing programs targeting the Executive level IT audience.

SHELL CANADA PRODUCTS LIMITED - Vancouver, Canada1988 - 1991

As Territory Manager, managed 32 automotive retail stations in Northern B.C. with annual territory revenues of $12M.

- Performed business and marketing analyses in the areas of site potential profitability, territory financial position, and competitor's performance. Directed sales promotion, advertising, and marketing campaigns.

EDUCATION

MBA - University of British Columbia - Vancouver, B.C. Canada

BS - Business Administration - California State University - Sacramento, CA

HubSpot Inbound Marketing Certification

Business Management Diploma - Kwantlen College - Richmond, B.C. Canada

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