Todd Lokken

***** ****** ****** *****, ***** CA 92064 . Tel: 847-***-****. E-mail:

acb9bn@r.postjobfree.com

SUMMARY OF QUALIFICATIONS:

A marketing professional with expertise in developing marketing strategy,

including advertising, brand management, promotions, online marketing,

social media, segmentation, lead generation, customer relationship

management (CRM), and PR. Experience building marketing teams and creating

marketing plans in fast moving, constantly changing technological

industries.

TOP SKILLS:

P&L Responsibility/Modeling Media

Buying/Planning/Negotiation

Marketing Strategy & Planning Team Leadership

Business Development

Product/Commerce Monetization

Retail Marketing

E-commerce Strategy

Global Marketing

B2B and B2C Marketing Strategy

EXPERIENCE AND ACCOMPLISHMENTS:

PRIMA Cinema, 2012-present

VP of Marketing. Responsible for the overall marketing strategy of PRIMA

Cinema, the world's only source to view current Hollywood films in luxury

private home theaters. Role requires management of all marketing

activities, including PR, radio, tv, print, website, display advertising,

social media, brand strategy, sales management, and international

expansion. Reports to the CEO (company is running out of funds).

. Responsible for lead generation activities which increased 500% inside

the first year of operations.

. Increased sales over 200% during first year of activities for this

start-up organization.

. Created the PRIMA Cinema brand strategy; increased brand recognition

scores by over 500%.

. Obtained press coverage for PRIMA Cinema in many major and minor

publications, increasing overall press placements by 700%.

Mad Catz Interactive, 2010-2012

VP of Online Media and E-Commerce. Hired to grow the online/direct sales

channel for this global retail software and gaming equipment company.

Responsible for establishing the overall marketing strategy, social media

presence, sales plan, P&L management, and global team management across 8

distinct websites. Built and managed an overall global staff of 8 while

reporting to the Chief Operating Officer (web channel was dissolved).

. Increased online sales from $300K to over $15M in one year, selling

both software and equipment.

. Immediately revised the entire multi-channel marketing strategy,

including all PPC, SEO, affiliate, email, and social media efforts;

changes led to an increase in sales by 1000% and profits 750% over the

course of three months.

. Led IT team through the re-design of 3 websites and introduced

Canadian, European, and Asian webstores, increasing sales 200% and

adding 150% to the profit margin during the first year.

. Maintained an online profit margin per product of 49% whereas other

business units were 28%.

. Developed the social media strategy across Facebook, Twitter, and

community efforts which led to a 900% increase in likes/followers in

one year.

Small World Solutions, 2008-2010

VP of Sales & Marketing. Hired to assist start-up organization achieve

penetration within the pension industry with a cloud-based software

service. Responsible for all marketing activities, include print, direct

mail, and all online efforts (company was sold).

. Brought in over 90 new pension clients in 2 years.

. Increased sales/revenues for the company from start-up to over $1.2M.

. Sold into small, medium, and large pension providers, life insurers,

and other benefits corporations (and utilized Salesforce.com).

. Negotiated agreements with providers such as CALPERS, Connecticut

Teachers Retirement Board, Illinois State Employees Retirement System,

CALSTRS, and many others.

The Mark Travel Corporation, Milwaukee, WI - 2006- 2008

Director of Marketing and E-Commerce. Initially hired on as Director of E-

Commerce, assumed all marketing responsibilities after 3 months.

Responsible for creating, leading, and implementing the marketing strategy

and P&L for the business unit, including all online and offline marketing

functions through a $10 million sales/marketing budget. Built and managed

an overall staff of 10. Reported to the Vice President/GM of United

Vacations (left organization due to move).

Increased online revenues from $17M to over $115M in two years.

Created the entire United Vacations marketing plan, which consisted of

a $10 million annual budget covering print, radio, TV, display, and

all online media.

Negotiated marketing/partnership concepts with United Airlines, Las

Vegas Tourism, Disney, and over 50 different hotel chains to help

augment the value proposition of United Vacations.

. Implemented a new marketing/online strategy, which increased customers

over 100%, revenues over 100% and conversion rates 40%. Plan included

annual marketing calendar, all marketing materials, trade shows,

presentations, as well as all online activities. The online business

grew from 15% in 2006 to 70% in 2008. Traffic also increased 700%

yearly.

. Created the overall social strategy for United Airlines/United

Vacations. Strategy built Facebook audience to 250,000, Twitter to

75,000 followers.

TicketsNow.com, Crystal Lake, IL - 2003- 2005

Vice President of Marketing & Business Development. Appointed to

launch/brand this $250 million online/e-commerce retail ticketing company,

throughout the U.S., Canada, and Mexico. Responsible for the strategic

vision, managing the P&L, directing all marketing, investing a $20 million

budget, and gaining operational alignment to ensure the successful

execution of fully integrated marketing, advertising and promotional

efforts. Built and managed an overall staff of 10. Reported to the

President of TicketsNow (company was sold).

Early Career

IPCS/Sprint Wireless, Director of Marketing: 2001-2004.

United States Cellular/PrimeCo PCS, Senior Marketing Manager: 1994-2001.

United Airlines, Sales and Customer Service Representative: 1991-1994.

EDUCATION: BS (Major: Marketing; Minor: Psychology) - Northern Illinois

University, DeKalb, IL.

OTHER EXPERIENCE: Familiar with HBX, Omniture, Google Analytics, Nielsen

NetRatings, Claritas.

Contact this candidate