DAVID J. KEOUGH

** ***** ******** **.

Hilton Head Island, SC 29926

843-***-****

OVERVIEW

A senior executive with proven skills and expertise in:

• Leading teams and motivating people to achieve results

• Identifying strategic growth and profit improvement opportunities

• Improving operational and organizational performance

• Modifying practices to meet business needs

QUALIFICATIONS

Executive Management: Managing P&L, New Business Development, Strategic Planning

General Management: Financial Management and Controls, Capital Projects

Sales Management: International Sales Force Management, International Business Relations

Marketing Management: Development of Marketing Plans

Commercial Management: Multi–million $, multi–year contracts with Global customers

EMPLOYMENT HISTORY

7/2007 to 12/2012 Fiberweb Plc; Richmond, UK / Fitesa; Greenville, SC

Vice President – Consumer Fabrics – Publicly traded global manufacturer of non-wovens for consumer hygiene and industrial product applications. $750 million in sales.

• Reduced P&G’s share of total global consumer care business from 65% in 2007 to 40% in 2011 by re- directing R&D and Sales resources towards private label programs.

• Increased consumer care ROS from 4.8% in 2007 to 9.1% in 2012 through overhead and manufacturing cost reductions, product mix upgrades targeting high value-added segments.

• Integrated N.A. and European technical service and commercial groups into KAM (key account management) teams resulting in accelerated sales growth with SCA, Ontex, Hartmann and Kimberly Clark.

• As a member of senior management, participated in the negotiations leading to the formation of FitesaFiberweb, a JV producing non-wovens for hygiene products in N.A. and S.A.

• Supervised global commercial contract negotiations: $500 million in annual business contracts including $185 million with P&G, $94 million with SCA, $81 million with Kimberly Clark and $69 million with J&J, $41 million with Ontex

4/1997 to 6/2007 APLIX INC.; Charlotte, North Carolina

Vice President of Global Marketing and Sales – Privately owned manufacturer of specialized fasteners for

global hygiene, transportation and automotive OEM’s. $144 million in sales.

• Restored business relationship with Proctor & Gamble, resulting in obtaining the PSC2 program in N.A ($30 million), the Pampers program in S.A.($12 million) and increasing the Pampers program in Europe from $26 million to $44million.

• Reorganized the automotive sales force increasing sales from $14 million to $35 million in five years.

• Hired sales agencies in Brazil, Israel, Australia, resulting in new export sales of $7.2 million to TWE, Woodbridge Foam Corporation, Mabesa and Hayat Kimya.

• Negotiated three-year Preferred Supplier Agreements with Lear Corporation and Johnson Controls Inc. with volume-based cost targets and capital allowances, which permit Aplix to invest capital and depreciate assets within three years.

• Negotiated MOA two-year supply contracts with P&G and Dial Corporation for fasteners on their Pampers and “Custom Cleaner” products.

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11/88 to 3/1997 CONWED; Statesville, North Carolina

Executive Vice President - Privately owned manufacturer of automotive acoustical insulators, cellulose non-

woven packaging materials and mattress insulators. $41 million in sales.

• Promoted the relocation and sale of Conwed, leading to a reduction in operating costs of 21% and an increase in Chrysler’s service rating to award level.

• Led cross-functional teams to define the top four problems affecting profitability and developed strategic action plans, resulting in a net operating profit increase of $1.4million in one year.

• Directed product line rationalization, overhead spending reductions and labor cost reductions derived from automation, turning a $1.6 million net loss into a $2.1 million net operating profit in three years.

• Negotiated agreements with Ford and Chrysler for the development and sale of recyclable cotton insulators, increasing Automotive Division’s sales 12% in 1994, 17% in 1995 and 10% in 1996.

5/1985 to 10/88 RIEGEL TEXTILE CORPORATION; Greenville, South Carolina

Marketing & Sales Manager, Consumer Products – NYSE manufacturer of woven denim and twills sold

to major apparel manufacturers. Annual sales of $120 million.

• Reorganized the sales force from 5 regions / 35 sales people to 3 regions / 22 sales people / 2 distributors, resulting in a 20% selling expense reduction and a 48% increase in sales.

• Developed and sold apparel terry and jacket liner, resulting in $6.2 million in new sales.

• Developed and sold a new sheeting fabric designed for private label accounts, increasing sales to Sears and Overseas Linen Craft by $11 million.

• Developed the new upscale “Images” sheet line for department stores, increasing sales by $5.7 million.

6/1980 to 4/1985 DOMTAR CONSTRUCTION MATERIALS; Montreal, Quebec

Product Manager, Roofing Products - Manufacturer of residential and commercial roofing products sold to

building supply dealers, O.E.M.’s, contractors, roofing companies and government. Annual sales of $200

• Wrote the first three-year residential roofing marketing plan, resulting in a major repositioning of a $45 million product line.

• Expanded the protective coatings line to include both asphalt and tar-based products, resulting in a sales increase of $2.8 million.

• Designed and marketed the new fiberglass shingle in cooperation with Owens Corning and Manville, resulting in a three-point gain in share of market.

EDUCATION

CONCORDIA UNIVERSITY; Montreal, Canada

Bachelor of Commerce, Business Administration

Masters of Business Administration (courses)

PERSONAL DEVELOPMENT

Xerox Professional Sales Skills II and III; Xerox

Competitive Benchmarking; American Management Association

Managing People for Maximum Performance; JFK School, Harvard University

Enhancing Executive Influence; JFK School, Harvard University

Negotiation; JFK School, Harvard University

Building, Leading & Sustaining the Innovative Organization; Sloan School of Management, MIT

PROFESSIONAL AFFILIATIONS

INDA Non-woven Manufacturers Association

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